Study of customer preferences

The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.

0p cothumenhmong6 17-07-2020 24 2   Download

This study employs Conjoint Analysis to ask to know the preference of Women in Cars. Results of the study are discussed with future directions for research.

11p lucastanguyen 01-06-2020 16 4   Download

Price and promotion is the chief P’s of cosmetic market. Retaining customer is a challenging task for each marketer. The study investigates the demographic factors and their association with cosmetic brand preference.

8p guineverehuynh 22-06-2020 7 1   Download

This paper focuses on the study of customer preferences and its related factors regarding Android Mobile Applications which is both exploratory and descriptive. Anova, a statistical tool was used to test the hypothesis.

11p guineverehuynh 22-06-2020 10 1   Download

The Hybrid Artificial Intelligent model is a new method for evaluation of food biotechnology based on collaborative expert preferences and customer behaviours.
This new approach using Kansei evaluation is to quantify expert sensibilities and emotions about bio-food quality in market and biofood research environments.
Further improvement of food biotechnology evaluation applying for a real case study with expert feedbacks can be considered in future studies.

5p lalala06 02-12-2015 40 3   Download