Study of customer preferences
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A questionnaire survey has been distributed for this study and result showed that there are several aspects under each of segments that can lead to customer satisfaction by using the PLS-SEM and IPMA analysis. The findings in this study can be used by other hotel operators to have a thoughtful mind on the factors that driven customers’ preferences and satisfaction that will aid in designing a message with better persuasion and at the same time attract more tourists to come and visit Malaysia.
7p longtimenosee10 26-04-2024 4 1 Download
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The most preferred product branding behavior by local customers and local product is equivalent competitive standing for local and foreign products. Basically, well-known brands are likely to be purchased rather than those that are unknown. People often trust what they know and distrust, or, at the very least, feel suspicious with unknown brands.
5p longtimenosee10 26-04-2024 1 1 Download
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The study employs a best-worst method (BWM) to assess which alternative and which criteria are the preferred ones when selecting a last-mile service provider in Vietnam. The selected criteria include shipping cost, lead-time, customer service, insurance policy and delivery liability, and the alternative are three last-mile service providers namely GHN, GHTK, J&T, the largest logistics companies operating in Vietnam.
10p longtimenosee07 29-03-2024 5 2 Download
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This paper aims to explore the reasons why most commuters are still preferring to opt using private vehicles. A total of 23 attributes concerning the quality of public transport services have been investigated by conducting surveys and collecting data.
9p vishekhar 01-11-2023 3 1 Download
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Ebook Relationship marketing strategy presents the following content: Marketing Strategies that Build Customer Commitment and Loyalty; Foundations of Relationship Marketing Strategy; Exploratory Study of Consumer Preference Towards Common Relationship Marketing Tactics;...
32p chankora 16-06-2023 9 4 Download
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During the last few years, new opportunities in the processed food sector like nutritive foods, spices, ready to cook food items like chapattis, vegetable dishes, pickles, snack foods etc., have been gaining wider acceptance. Consumers have been looking for more variety and new products. Simple random sampling procedure was followed and ultimately 200 consumers were selected. Good quality, product variety, brand image and attractive package are essential to attract customers. Brands of processed spices consumed in two cities were significantly different.
12p chauchaungayxua11 23-03-2021 9 1 Download
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The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.
0p cothumenhmong6 17-07-2020 22 1 Download
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This study employs Conjoint Analysis to ask to know the preference of Women in Cars. Results of the study are discussed with future directions for research.
11p lucastanguyen 01-06-2020 12 2 Download
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Price and promotion is the chief P’s of cosmetic market. Retaining customer is a challenging task for each marketer. The study investigates the demographic factors and their association with cosmetic brand preference.
8p guineverehuynh 22-06-2020 6 0 Download
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This paper focuses on the study of customer preferences and its related factors regarding Android Mobile Applications which is both exploratory and descriptive. Anova, a statistical tool was used to test the hypothesis.
11p guineverehuynh 22-06-2020 6 0 Download
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A study on the consumer brand awareness on biscuit is a worthy endeavour to draw the valid inferences in these aspects. The researcher makes this study to understand the preference and behavioral patterns of the customers of biscuits.
8p orianahuynh 08-06-2020 43 1 Download
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MNOs have grabbed the unbanked market including the rural areas that traditional banks have failed to access, traditional banks have been experiencing a decrease in the level of activity, including liquidity shortages, low deposits and limited credit availability. The MNOs have lower charges for transacting, and offer more convenience and accessibility as opposed to traditional banks. Interoperability between traditional banks and MNOs has been riddled with challenges from the main stream banking sector.
21p trinhthamhodang2 21-01-2020 39 1 Download
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There is no denial of the fact that performance evaluation is a critical managerial attempt in any organization especially financial institutions such as banks. MCDM methods have been utilized as efficient and common tools in many fields such as finance and economy and attract significant attention from public and financial regulators. The numerous opinions and enormous criteria associated with bank performance evaluation confines the implication of any single objective model. Therefore, multi-criteria decision making approach has been applied for this purpose.
19p chauchaungayxua2 04-01-2020 17 1 Download
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The Hybrid Artificial Intelligent model is a new method for evaluation of food biotechnology based on collaborative expert preferences and customer behaviours. This new approach using Kansei evaluation is to quantify expert sensibilities and emotions about bio-food quality in market and biofood research environments. Further improvement of food biotechnology evaluation applying for a real case study with expert feedbacks can be considered in future studies.
5p lalala06 02-12-2015 36 1 Download
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The overall fragility of the marginal wine drinker segment is highlighted by the long-term trend among them for growing preferences of other forms of beverage alcohol over wine. In the 2003 Merrill Research study, only 50 percent of marginal wine drinkers stated that they actually preferred wine over beer and spirits. Marginal wine drinkers have trimmed their wine consumption levels overall in the past three years.
0p khanhchilam 01-04-2013 42 5 Download