Study of customer preferences

The purpose of this study was to investigates factors that affect the intention to participate in voluntary social insurance of workers. The study adopted a structural equation modeling (SEM) to examine the preferred factors that affect workers’ intention to participate with a sample of 240 respondents in Bac Ninh Province, Vietnam. The results show that TRA and TPB theories provide an appropriate model for explaining customer intention to participate; especially with Moral Responsibility, Understanding, Attitude, State Contribution Support and Customer Consulting.

16p toduongg 24-08-2024 3 1   Download

The most preferred product branding behavior by local customers and local product is equivalent competitive standing for local and foreign products. Basically, well-known brands are likely to be purchased rather than those that are unknown. People often trust what they know and distrust, or, at the very least, feel suspicious with unknown brands.

5p longtimenosee10 26-04-2024 2 2   Download

The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.

0p cothumenhmong6 17-07-2020 23 2   Download

This study employs Conjoint Analysis to ask to know the preference of Women in Cars. Results of the study are discussed with future directions for research.

11p lucastanguyen 01-06-2020 15 4   Download

Price and promotion is the chief P’s of cosmetic market. Retaining customer is a challenging task for each marketer. The study investigates the demographic factors and their association with cosmetic brand preference.

8p guineverehuynh 22-06-2020 6 0   Download

This paper focuses on the study of customer preferences and its related factors regarding Android Mobile Applications which is both exploratory and descriptive. Anova, a statistical tool was used to test the hypothesis.

11p guineverehuynh 22-06-2020 8 0   Download

The Hybrid Artificial Intelligent model is a new method for evaluation of food biotechnology based on collaborative expert preferences and customer behaviours.
This new approach using Kansei evaluation is to quantify expert sensibilities and emotions about bio-food quality in market and biofood research environments.
Further improvement of food biotechnology evaluation applying for a real case study with expert feedbacks can be considered in future studies.

5p lalala06 02-12-2015 39 3   Download