Study of customer preferences

Xem 1-6 trên 6 kết quả Study of customer preferences

Consumer behavior and sustainability in the online food delivery industry: A comprehensive review (2015-2024)

This study conducts a comprehensive assessment of literature from 2015 to 2024 to analyze the variables influencing customer decisions, the impact of online reviews and ratings, consumer preferences for sustainable practices, and the sustainability practices used by the online meal delivery industry.

8p viyamanaka 06-02-2025 4 1 Download

Summary of Business administration Doctoral dissertation: A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty - A view of customer’s anxiety

The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.

0p cothumenhmong6 17-07-2020 26 2 Download

A study on preferences of female customers in the purchase decision of cars in Chennai

This study employs Conjoint Analysis to ask to know the preference of Women in Cars. Results of the study are discussed with future directions for research.

11p lucastanguyen 01-06-2020 16 4 Download
Cosmetics brand allegiance of women consumers

Price and promotion is the chief P’s of cosmetic market. Retaining customer is a challenging task for each marketer. The study investigates the demographic factors and their association with cosmetic brand preference.

8p guineverehuynh 22-06-2020 8 1 Download
Study of marketing techniques of organic and inorganic mobile applications in android operating system

This paper focuses on the study of customer preferences and its related factors regarding Android Mobile Applications which is both exploratory and descriptive. Anova, a statistical tool was used to test the hypothesis.

11p guineverehuynh 22-06-2020 12 1 Download
Bài giảng Tạo lập hệ cơ sở tri thức (Tuần 8)

The Hybrid Artificial Intelligent model is a new method for evaluation of food biotechnology based on collaborative expert preferences and customer behaviours. This new approach using Kansei evaluation is to quantify expert sensibilities and emotions about bio-food quality in market and biofood research environments. Further improvement of food biotechnology evaluation applying for a real case study with expert feedbacks can be considered in future studies.

5p lalala06 02-12-2015 44 3 Download