The advertising industry

"Underdog Advertising"® is written for the small-to-mid size business owner/operator who cannot afford to hire an advertising agency. The book presents principles and processes that have proven successful for advertisers who must compete with larger companies in their industries for sales, awareness and market share.

224p vimeyers 29-05-2024 4 2   Download

A visually stunning review of the fast-changing world of graphic design, this book will be essential reading for anyone involved in this broadest of industries. Its succinct but comprehensive coverage of the multitude of technical issues confronting today's graphic designers, coupled with breathtaking examples of graphics from around the world, makes it ideal for those already employed in graphics who feel the need to improve their technical and theoretical skills, as well as for students.

228p longtimenosee05 31-03-2024 3 0   Download

In ebook "Ethics in the alcohol industry" a close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. It then critiques the legislative and voluntary codes surrounding the advertising industry, popular culture, religious groups, Government and local authorities.

221p loivantrinh 29-10-2023 7 3   Download

Ebook "Globalizing ideal beauty: How female copywriters of the J. Walter Thompson advertising agency redefined beauty for the twentieth century" provides readers with contents including: from suffrage to soap - helen lansdowne resor and the women’s editorial department; “good looks supremacy” - advertising an american ideal beauty; selling prestige and whiteness - pond’s cold cream and pond’s vanishing cream case study;...

215p loivantrinh 29-10-2023 4 2   Download

Ebook "The 7-step success system to building a $1,000,000 network marketing dynasty: How to achieve financial independence through network marketing" offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system from an author who built his own million-dollar network marketing business gives everyone in the network marketing industry the tools and tactics they need to succeed spectacularly.

255p dangsovu 20-10-2023 10 7   Download

Part 1 book "Handbook of industrial organization" includes content: Recent developments in the theory of regulation; the economic analysis of advertising; empirical models of entry and market structure; a framework for applied dynamic analysis in IO; coordination and lock in - competition with switching costs and network effects.

541p oursky03 21-08-2023 5 4   Download

Despite of the strong development of OTT message applications and social networks, Short Service Message (SMS) keeps its undeniable role in the marketing industry. As a top level of effective and cost-saving advertising tool, SMS has also given rise to SMS spam.

5p viannee 02-08-2023 7 5   Download

Alcohol use is a serious public health challenge worldwide. Japan has no government regulations or legal penalties against advertising alcoholic beverages on television (TV). Instead, advertisements depend on the Japanese alcohol industry’s self-regulation on airtime (no advertisements from 5 am to 6 pm) and the content of alcoholic beverages, which must not tempt minors.

8p viferrari 29-10-2022 4 2   Download

Chapter 11 - Evaluation of media: Television and radio. After completing this unit, you should be able to: To examine the structure of the television and radio industries and the role of each medium in the advertising program; to consider the advantages and limitations of TV and radio as advertising media; to explain how advertising time is purchased for the broadcast media, how audiences are measured, and how rates are determined;...

19p runordie9 27-09-2022 19 8   Download

Lecture Electronic commerce - Chapter 18: Social Networks and Industry Disruptors in the Web 2.0 Environment learning objectives: Understand the Web 2.0 revolution, social and business networks and industry and market disruptors. Describe Google and the search engine industry, the impact on advertisement, and the industry competition. Understand the concept, structure, types and issues of virtual communities. Understand the social and business networks and describe MySpace, Flicker, Facebook, CyWorld, and other amazing sites

55p caphesuadathemtac 09-11-2021 30 4   Download

This paper presents the language features of advertising slogans and their translation strategies from English into Vietnamese. Qualitative and quantative approaches are applied in this study to analyze 250 English advertising slogans which are rendered into Vietnamese in the Internet sources and translated by the researchers.

22p pulpfiction 16-09-2021 13 4   Download

Chapter 14 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.

31p tradaviahe19 29-03-2021 26 5   Download

Chapter 15 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.

28p tradaviahe15 23-02-2021 16 4   Download

Chapter 12 - Measuring the effectiveness of the IMC program. The goals of this chapter are: To understand the importance of, and reasons for and against, measuring the effectiveness of marketing communication; to establish some guidelines used in measuring IMC effectiveness; to evaluate alternative methods for measuring IMC effectiveness against industry-developed criteria for successful evaluation;...

41p koxih_kothogmih7 29-09-2020 26 5   Download

The goals of this chapter are: To examine the structure of specific media industries including broadcast, print, out-of-home and cinema and the role of each media channel in the IMC program; to consider the advantages and limitations of each media channel; to explain how audiences are measured and how rates are determined;...

61p koxih_kothogmih7 29-09-2020 22 4   Download

The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.

37p nanhankhuoctai3 25-05-2020 16 0   Download

The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.

5p nanhankhuoctai3 25-05-2020 14 0   Download

This study identifies the determinants of growth of selected companies in India. It is based on a sample of 250 companies given in the PROWESS database developed by Centre for Monitoring Indian Economy (CMIE). It covers a period of ten years, i.e., from 2004-05 to 2013-14. The growth of companies is measured in terms of compounded annual growth rate of net sales and market capitalization.

22p trinhthamhodang2 21-01-2020 27 2   Download

This chapter presents the following content: Why you have to WOW your customers, the basics of advertising, how to choose the advertising medium(s) you will use, inexpensive ways to advertise on a tight budget, how to create a successful promotion, how to build fun into a promotion, the value of a promotion checklist.

6p shiwo_ding8 27-06-2019 32 0   Download

Lecture Retailing in the 21st Century - Chapter 11: Retailing for the global marketplace. This chapter presents the following content: Web site design and maintenance, selling over the internet, advertising the web site, selling internationally, importing merchandise.

5p shiwo_ding8 27-06-2019 29 0   Download