The consumer goods

The study investigated the relationship between service quality, brand image, satisfaction, and consumers’ continuous purchase intention. We collected research data from 258 consumers who bought goods at supermarkets in Tra Vinh City.

12p vifilm 11-10-2024 3 1   Download

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 33 4   Download

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.

6p longtimenosee09 08-04-2024 10 0   Download

The objectives of the study includes: to ascertain factors considered in the selection of food products, to find out the quality perception towards food products among home makers and to assess the satisfaction of product quality and purchase quality.

7p guineverehuynh 17-06-2020 12 4   Download

Retail industry is incessantly going through dynamic changes due to liberalization, globalization and consumer preferences. Retailing involves all actions that are engrossed in selling goods, services and ideas to the final consumer to satisfy customers’ needs.

10p guineverehuynh 17-06-2020 8 2   Download

In this article, we try to shine a spotlight on the construction of consumption’s contemporary model. The beginning of the contemporary consumer model was in the United States where machine tools development and Scientific Management created a problem of manufactured goods abundance.

6p guineverehuynh 21-06-2020 17 3   Download

It is easy for anyone who takes a look at the quality literature to note the absence of consensus in quality definition. In this article, we try to answer two questions. First one: which definition is the best? To compare and judge, we propose four criteria of “good quality definition”, and then, we list different definitions and enumerate the major existent classifications in the literature. The most important critics formulated are also listed.

16p guineverehuynh 22-06-2020 10 1   Download

They considered gold as a good way to plan for the future and a manifestation of their social position and dignity. The same sentiment is much prevalent nowadays also. The Research paper studies the impact of the auspicious day called Akshaya Tritiya on consumer’s buying of gold.

6p guineverehuynh 22-06-2020 19 1   Download

Research theories CSR, brand identification (BI), brand relationship quality (BRQ), switching brand intention; verify differences in the influence of variables CSR, BI, BRQ on the switching brand intention; contribute a suggestion to brand managers, marketers in raising customer’s perception about CSR.

26p bibianh 19-09-2019 42 3   Download

KPIs for Brand refer to issues such as: Number of negative media coverages, Q Score, Brand strength, Consumer awareness, Brand relevance, Brand credibility, Brand consideration, Revenue generation capabilities of brand... invite you to consult. In addition, to learn more about KPI indicators of other departments in the business, please consult Bộ Tài Liệu Xây Dựng KPI Cho Doanh Nghiệp on TaiLieu.VN. Good luck!

4p vrohtovitamin 18-06-2019 23 1   Download

In this chapter you will learn: Understand what "product" really means, know the key differences between goods and services, know the differences among the various consumer and business product classes, understand how the product classes can help a marketing manager plan marketing strategies,...

8p allbymyself_06 26-01-2016 73 4   Download

Preventing e. coli in food aim prevention and control require a multidisciplinary approach in animal and plant production as well as risk-based approaches along the entire food supply chain. These include the application of Good Agricultural Practices (GAP), Good Manufacturing Practices (GMP), Good Hygiene Practices (GHP) and Hazard Analysis Critical Control Point (HACCP) from the farm to the consumer.

16p nhathao2121 12-03-2015 50 4   Download

Income expansion path -IEP- traces all the best (utility-maximizing) choices a consumer makes as income changes. The IEP slopes up if a good is a normal good The IEP is downward sloping if a good is inferior An Engel curve plots all the best choices a consumer makes against INCOME. It is an income-quantity relationship If an Engel curve is upward sloping, a good is normal; downward sloping indicates an inferior good.

16p mientrung102 29-01-2013 53 4   Download

Trong lĩnh vực hàng tiêu dùng nhanh (FMCG - Fast Moving Consumer Goods),Unilever và P&G (Procter & Gamble) luôn là 2 tên tuổi đầu sỏ lớn nhất trên thế giới.Lịch sử phát triển của 2 tập đoàn khổng lồ này cũng na ná nhau.Cả 2 đều là corporate - sáp nhập từ 2 công ty.

6p thanhsg 01-06-2011 213 64   Download

Time management skill is very essential to students in their study or in other extracurricular activities, and needs more serious concern. The object of the research was to evaluate time management skill of the 3rd year students of FFL-HUT to see if it is good or not, because they have been facing a large amount of time-consuming assignments. Data were gathered using two methods: content analysis on requirements of ESP subjects, on relevant materials, and questionnaire survey on selected 3rd year students of FFL-HUT....

10p pht_npower 28-05-2010 210 43   Download