The goal of marketing is

Describe your pricing policies and how they are determined. Discuss the influences of the competition, discounts, cost of goods, market forces, and other factors that will affect pricing. Justify your prices, particularly if they are substantially above or below the prices of similar products/services in the marketplace. Above all, demonstrate that your pricing decision is based on your company’s ability to make a profit.

38p sonnguyen3515 19-09-2013 51 8   Download

Lecture "Marketing management - Chapter 1: Defining Marketing for the 21st Century" presentation of content: What does marketing involve, what marketing, the goal of marketing is, core marketing concepts, core marketing concepts, elements of a modern marketing system,... And other contents.

42p bautroibinhyen11 03-01-2017 82 5   Download

The aim of this research is to deepen insight into the social-psychological factors that influence the formation of a desire to attend classical music concerts and to better predict people’s positive behavioural responses towards live classical music performances.

437p runthenight04 02-02-2023 7 5   Download

This project is implemented with the goal of building and selecting local marketing strategies to promote tourism development in Can Tho city.

33p gaocaolon12 14-06-2021 33 4   Download

Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend product or service enhancements to improve customer satisfaction and sales potential. Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.

3p lanjingyi 18-03-2020 61 4   Download

In conjunction with the managing director, the business development officer is responsible for developing marketing and business plans for the achievement of revenue goals for a company. His/she job description also entails participating in media communication activities for the company; these activities include marketing press releases, websites, and advertisements. The position of the business development officer is a result oriented role. He/she is responsible for understanding the trends in his/her company’s field of specialty; knowing the people that matter in such fields.

3p lanjingyi 18-03-2020 50 3   Download

The thesis with the goal of systematizing is discussed by the theoretical schools on diversification of portfolios; at the same time, summarizing the empirical studies, drawing lessons from the diversification of portfolios in economies with similar conditions like Vietnam.

21p quenchua 28-09-2019 17 2   Download

Principles of marketing: Chapter 1 - Introduction to Marketing is Marketing, more than any other business function, deals with customers; understanding, creating, communicating, and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.

15p maiyeumaiyeu20 16-11-2016 108 3   Download

In recent years, legislative and market requirements have driven the need to reduce fuel consumption while meeting increasingly stringent exhaust emissions. This trend has dictated increasing complexity in automotive engines and new approaches to engine design. A key research objective for the automotive engineering community has been the potential combination of gasoline-engine specific power with diesel-like engine efficiency in a cost-competitive, production-feasible power train.

21p minhtrong90 06-05-2013 90 5   Download