The situated consumer

Part 1 of ebook "Determinants of private label attitude: Predicting consumers’ brand preferences using psychographics" provides readers with contents including: introduction background situation; practical relevance and application; theoretical preamble; fundamental assumptions; attitudes as predictors of intention; a critical assessment of the history of PLB research; demographics and their limitations; conceptual framework; questionnaire design;...

78p giangmacvien 22-06-2024 2 1   Download

Trade has played a crucial role in economic growth and enhancing Vietnam’s global competitiveness through diversifying the supply source and expanding consumer markets. However, recently, Vietnam’s import-export structure has shown signs of instability and dependence on external factors. Therefore, it is necessary to reassess the current trade situation in Vietnam.

5p longtimenosee09 08-04-2024 3 1   Download

In recent years, the topics of urban logistics and consumer behaviour have attracted considerable interest from researchers and practitioners. As cities rapidly urbanize and customer service expectations increase, the corpus of research on these topics has become fragmented. This article is interested to describe the impact of consumption patterns on urban goods transport, we have also taken the opportunity to detail the different situations of e-commerce delivery.

9p longtimenosee04 06-03-2024 0 0   Download

Part 1 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 1 - What is account planning; Chapter 2 - Situation analysis; Chapter 3 - Understanding the customer; Chapter 4 - Defining the target market; Chapter 5 - Defining the benefit; Chapter 6 - Brand personality;...

84p tuongnhuoclan 27-11-2023 8 5   Download

Ebook "Understanding consumer choice" shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.

279p loivantrinh 29-10-2023 6 3   Download

This has led customers to be lack of a comprehensive view of QR codes payment so they are afraid to experience this kind of payment. In recent years, there have been a number of research and analysis on QR codes payment in the world, but in Vietnam, there have not been any specific and complete researches on this issue. Therefore, the authors developed a research aimed at analyzing the current situation and the potential of QR codes payment, thereby identifying factors affecting the payment behavior of people who are living in Ho Chi Minh City.

13p nhanchienthien 25-07-2023 14 5   Download

The article delves into the attitude factor that influences the decision of choosing food safety, while eliminating the geographic limiting factor of the majority of previous national studies on food safety when using big data research on Facebook. With the methods of collecting data using Social Listening tool, the research team analyzed the data and produced results which reflects Vietnamese’ attitude towards food safety through factor of cognition, affect and behavior.

18p nhanchienthien 25-07-2023 8 5   Download

The article "Some issues posed with green accounting in Vietnam in the context of globalization" aims to clarify the role and the current situation of green accounting application in Vietnamese enterprises, thereby offering solutions to promote the application of this type of accounting in Vietnamese enterprises.

11p nhanchienthien 25-07-2023 4 1   Download

Continued part 1, part 2 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer decision process; situational influences; consumer decision process and problem recognition; alternative evaluation and selection; organizational buyer behavior; postpurchase processes, customer satisfaction, and customer commitment;...

319p damtuyetha 09-01-2023 9 2   Download

Energy efficiency and energy security is a hot topic in science and politics. Annually, Ho Chi Minh City (HCMC) alone consumes about one fifth of total power consumption in Vietnam. This paper first gives an overview of the situation of the energy system in HCMC as an important part of the energy system in Vietnam. We then describe some selected programs to increase energy efficiency.

14p vimarissamayer 02-06-2022 14 2   Download

The study examined consumer traits (i.e., impulse buying tendency, shopping enjoyment tendency, consumer mood) and situational factors (i.e., individual situation, website quality, motivational activities by retailers, and product attributes) to their online impulse buying.

8p lazzaro 30-12-2021 15 0   Download

Lecture Consumer behaviour: Lecture 03 Evaluating and selecting alternatives – Situational influences learning objectives: Understand the nature of evaluative criteria; Understand the implications of evaluative criteria for marketing strategy; Be aware of the main types of decision rules that consumers may apply.

27p tomjerry003 03-11-2021 24 4   Download

The paper affirms the importance of state administration amidst the integration context, investigates the situation of Vietnam retail consumer market, on that basis suggests some solutions to raise the roles of state administration on retail market in the integration process so as to guarantee the sustainable development of the market, bring the optimal benefits to consumers and the entire society as well.

16p viuchinaga2711 21-10-2021 12 1   Download

Chapter 7 - Analyzing business markets. In this chapter, we will address the following questions: What is the business market, and how does it differ from the consumer market? What buying situations do organizational buyers face? Who participates in the B2B buying process? How do business buyers make their decisions? How can companies build strong relationships with business customers? How do institutional buyers and government agencies do their buying?

27p lovebychance01 25-04-2021 20 2   Download

Chapter 4 - Motivation and values. When you finish this chapter you should understand why: It’s important for marketers to recognize that products can satisfy a range of consumer needs; the way we evaluate and choose a product depends upon our degree of involvement with the product, the marketing message, and/or the purchase situation; our deeply held cultural values dictate the types of products and services we seek out or avoid.

34p tradaviahe17 17-03-2021 9 1   Download

This study empirically examines the situation of country’s strategic planning to get achieved by utilizing the available resources and the association between capital and labor, natural-gas (NG) consumptions, and exports of the country. The current study is utilizing time-series data from the year 1980 to 2018. In order to confirm the cointegration Johansen Cointegration technique has been used while short-run and long-run coefficients are estimated by applying ARDL bound test.

8p nguaconbaynhay10 22-02-2021 14 1   Download

The objective of the thesis is to establish a theoretical framework to analyze and evaluate the current situation of consumer credit development of the finance companies, thereby proposing scientific-based solutions and practicality for developing consumer credit of the finance companies in Vietnam.

27p trinhthamhodang8 20-10-2020 33 2   Download

The continuous use or excess supply of inorganic fertilizers as source of nutrient in imbalanced proportion is also a problem, causing economic inefficiency, damage to the environment and in certain situations, harm the plants themselves and also to human being who consume them. On the other hand, increase in productivity of horticultural produce removes large amounts of essential nutrients from the soil. Without proper management, continuous production of crops reduces nutrient reserves in the soil.

9p quenchua8 29-09-2020 13 1   Download

In chapter 6 you will learn: Understand the economic-buyer model of buyer behaviour, understand how psychological variables affect an individual's buying behaviour, understand how social influences affect an individual's and a household's buying behaviour, see why the purchase situation has an effect on consumer behaviour, know how consumers use problem-solving processes, understand the important new terms (shown in the margin).

13p koxih_kothogmih6 23-09-2020 11 0   Download

Health has become the prime importance for consumers with the ongoing pandemic situations. They are in search of food solutions that meet their requirements of health and nutrition along with taste. Inulin is one such dietary fibre which when added to food imparts various health benefits. Inulin is mainly known for its prebiotic effect.

11p caygaocaolon7 18-09-2020 12 0   Download