Lecture Marketing management: Chapter 7 - Phillip Kotler, Kevin Lane Keller

Lecture Principles of Marketing - Chapter 7: Product, services, and branding strategy

37 p | 96 | 8

Lecture Special events: Creating, sustaining, and celebrating a new world (7th edition): Chapter 7 - Joe Goldblatt

35 p | 30 | 5

Lecture Marketing management: Chapter 7 – Nguyễn Thị Trang Nhung

36 p | 49 | 4

Lecture Strategic market management: Chapter 7 - David A. Aaker

22 p | 40 | 4

Lecture Strategic management (7/e): Chapter 6 - Dess, Lumpkin, Eisner, McNamara

15 p | 40 | 3

Lecture Management information systems (9/e) – Chapter 7: E-Business systems

60 p | 16 | 1

Lecture Global marketing management (7th edition): Chapter 7 - Masaaki Kotabe, Kristiaan Helsen

27 p | 27 | 1

Lecture Hospitality financial management: Chapter 7 - DeFranco, Lattin

19 p | 28 | 1

Lecture Entrepreneurship: Chapter 7 - William D. Bygrave, Andrew Zacharakis, Sean Wise

31 p | 19 | 0