Understanding customers

Part 1 of ebook "The marketing challenge for industrial companies: Advanced concepts and practices" provides readers with contents including: the fight against corporate autism in industrial companies; misinterpreting customer orientation; a conceptual framework for understanding technical products; exploring industrial markets; industrial market segmentation; industrial product design and development;...

223p giangmacvien 22-06-2024 2 1   Download

In ebook "The quintessence of marketing: What you really need to know to manage your marketing activities" the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book you will have a basic understanding of marketing and the process of marketing management.

147p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: exploring and exploiting relationships in business markets; understanding the sales force; entrepreneurship & family business in the global marketplace; embedding ethics in corporate practice; customer evaluation and cultural embeddedness; when firms get talkative a look at corporations and social media; research issues in various markets;...

207p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...

210p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 1 - Demographic differences between men and women; Chapter 2 - Psychographic and behavioral differences between men and women; Chapter 3 - An Introduction to market segmentation theory and practice; Chapter 4 - Understanding our products; Chapter 5 - Understanding our customers;...

130p giangmacvien 22-06-2024 3 1   Download

Ebook "Islamic marketing: Understanding the socio-economic, cultural, and politico-legal environment" analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.

271p giangdongdinh 30-05-2024 8 2   Download

Ebook Predicting market success: New ways to measure customer loyalty and engage consumers with your brand has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.

258p vimeyers 29-05-2024 4 2   Download

Enter Quality Management Demystified. Anyone concerned with quality can do better by learning from the successes of those who have come before. And that is what this book seeks to offer: a clarification of quality from the beginning of history to the twenty-first century, and an understanding of quality from its philosophical foundations to practical application in your business today. Each reader comes to a book with a different purpose.

382p zizaybay1103 29-05-2024 4 2   Download

Ebook The 7 irrefutable rules of small business growth presents the following content: Chapter 1: a realist' s view of the small business landscape; chapter 2: are you really the entrepreneurial type?; chapter 3: rule 1: establish and maintain a strong sense of purpose; chapter 4: rule 2: thoroughly understand the marketplace; chapter 5: rule 3: build an effective growth planning system; chapter 6: rule 4: develop customer-driven processes; chapter 7: rule 5: put the power of technology to work; chapter 8: rule 6: attract and keep the best and the brightest; chapter 9: rule 7: see the fu...

257p zizaybay1103 29-05-2024 4 2   Download

The limitation of this research is few time to collect data for this reason the sample size was small for this research, it is recommended to have bigger sample size for future studies. The study is a contribution to the new business houses to understand their business in much organized way and I is must to have the marketing strategy for a successful business venture.

11p longtimenosee10 26-04-2024 3 2   Download

Institutions are accelerating to achieve a sustainable competitive advantage in supply chain, its range is expanding to find the tools to help them achieve this purpose, and the growing need for these organizations to understand their current status as well as their potential. Therefore, organizations always depend on information systems to process transactions, develop products, access a large proportion of their budgets to support their operational and commercial activities, and how to acquire knowledge for business owners to access these investments.

16p longtimenosee10 26-04-2024 2 1   Download

The data collected using purposive sampling and Slovin formula. The hypothesis of this research is tested by multiple linier regression. The research results showed that the variable site design, informative, security and communication have a partialy significant effect to the online shopping customer satisfaction, while the convenience of shopping variable is not significant. This understandable because each online store has different system and procedure that incovenience for consumers.

9p longtimenosee10 26-04-2024 4 1   Download

Information technology plays a role in developing a modern business strategy in a fishing company in Maluku (Indonesia). Understanding the product life cycle must be improved even though they understand the supply chain strategy, with the fact that in the past few years the amount and value of production are not always stable.

8p longtimenosee10 26-04-2024 3 1   Download

CRM Process is considered the main critical success factor of CRM systems implementations, so special care should be given for each and every process in the organization supply chain for goal achievements. This paper provides an extensive review of the etiquette regarding the CRM processes. This review aims to increase the understanding of the different perspectives, levels of CRM processes, and CRM process models. The CRM Process either macro process or micro process.

11p longtimenosee09 08-04-2024 1 0   Download

Ebook Penetration tester’s: Open source toolkit – Part 2 includes contents: Chapter 7 writing open source security tools, chapter 8 nessus, chapter 9 coding for nessus, chapter 10 NASL extensions and custom tests, chapter 11 understanding the extended capabilities of the nessus environment, chapter 12 extending metasploit I, chapter 13 extending metasploit II.

348p longtimenosee05 31-03-2024 3 0   Download

In the current momentum of economic development, insurance increasingly demonstrates its essential role in socio-economic life. The critical part of insurance is financial service and social security mechanisms in the national economy. The life insurance product is a necessary product with both mental and physical value. Therefore, understanding life insurance’s meaning and benefits help customers have a positive outlook on life. Thus, the paper objective determines the factors affecting the decision to purchase life insurance products in Vietnam.

10p longtimenosee07 29-03-2024 6 1   Download

This study provides an insight view of the importance of e-wallet and enables e-wallet providers to understand thoroughly their potential customers. The results of interviewing 250 respondents living and working in Ho Chi Minh city through face-to-face and online surveys indicate that attitude towards technology positively affects the intention of using e-wallet; moreover, perceived usefulness is the most influencing factor for the attitude towards technology.

11p vimarillynhewson 02-01-2024 3 1   Download

Part 1 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 1 - What is account planning; Chapter 2 - Situation analysis; Chapter 3 - Understanding the customer; Chapter 4 - Defining the target market; Chapter 5 - Defining the benefit; Chapter 6 - Brand personality;...

84p tuongnhuoclan 27-11-2023 8 5   Download

Ebook "Global price fixing" describes and analyzes the formation, operation, and impacts of modern global cartels. It provides a broad picture of the economics, competition law and history of international price fixing. A deeper understanding of the phenomenon is afforded by intensive case studies of collusion in the markets for lysine, citric acid, and vitamins. Particular attention is given to the economic injuries sustained by the cartels' customers.

510p loivantrinh 29-10-2023 11 4   Download

Ebook "Understanding competitive advantage: The importance of strategic congruence and integrated control" is about competitive advantage and how it is created at the company level. It is based on the premise that the alignment of strategies and control systems affects the firm's chances of successfully positioning itself in its chosen arena of competition. The firm is in a better position to concentrate on activities that create value for the customer if its strategies and control systems are mutually consistent and adapted to expected external demands.

234p loivantrinh 29-10-2023 8 3   Download