Value and satisfaction

Lectures "Marketing management - Chapter 5: Creating long term loyalty relationships" provides students with the knowledge: What are customer value, satisfaction, and loyalty, and how can companies deliver them; what is the lifetime value of customers, and how can marketers maximize it;... Invite you to refer to the disclosures.

21p doinhugiobay_13 26-01-2016 94 6   Download

Lecture "Marketing management - Chapter 4: Creating Long-Term loyalty relationships" presentation of content: Steps in a customer value analysis, establishing value, measuring satisfaction, maximizing customer lifetime value, estimating lifetime value,... And other contents.

28p bautroibinhyen11 03-01-2017 68 5   Download

Lecture "Marketing management - Chapter 7" presentation of content: Traditional 4Ps extended to cope with today's changing environment, the marketing mix, các phương pháp định giá, people, process, physical environment,... And other contents.

36p bautroibinhyen11 03-01-2017 50 5   Download

The primary value of this work and the main input into the research of this topic is, in the opinion of the author, in highlighting the psychological effects of implementing design management into an organization. The awakening of a „creator‟ in each and every worker, and the creation of individual satisfaction with the job and the working environment not only raises the productivity and quality of output, but also improves the psychological climate within the organization and raises the feelings of self-worth and quality of life of its employees.

172p runthenight07 01-03-2023 12 3   Download

The aim of this thesis was to study the impact of service quality, perceived value on enterprises’s satisfaction with service quality in Can Tho City. There were four specific objectives: to measure the impact of service quality on satisfaction of enterprises to measure the impact of service quality on perceived value of enterprises; to measure the impact of service quality and perceived value on satisfaction of enterprises and to propose policies to improve the quality of business registration thereby increasing the perceived value and enterprises’ satisfaction with service quality.

32p angicungduoc10 09-03-2021 21 2   Download

This study develops and tests a set of new factors which shapes both customer satisfaction and delight within the UAE setting. The factors include perceived service value, perceived service quality, perceived price fairness in addition to perceived service recovery.

10p tocectocec 24-05-2020 13 1   Download

Principles of marketing: Chapter 1 - Introduction to Marketing is Marketing, more than any other business function, deals with customers; understanding, creating, communicating, and delivering customer value and satisfaction are at the very heart of modern marketing thinking and practice.

15p maiyeumaiyeu20 16-11-2016 106 3   Download

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15p leminh74 03-10-2012 65 10   Download

What are customer value, satisfaction, and loyalty, and how can companies deliver them? • What is the lifetime value of customers? • How

20p dotranquyet 09-10-2010 111 25   Download