Applying the theory of planned behavior to analyze the impact of personal innovativeness in information technology on the intention of Vietnamese cryptocurrencies investor
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This research examines the influence of some independent variables in the Theory of Planned behavior and innovative capacity on intention to invest incryptocurrencies in Vietnam. The analysis of data collected from 334 respondents from customer lists of the banks, financial institutions, and investor groupsindicated that attitude and perceived behavior control significantly associated with intention to search for cryptocurrencies. In which, the effect of the Perceived Behavior Control on the intention to search for cryptocurrencie was greater than that of the attitude variable.
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