Factors Affecting Customer Relationship of Vietnamese Textile Companies

In this research, the author has the combination between qualitative research and quantitative research. The author believes that the result in the data analysis is an important basic to give the recommendation to improve the relationship between Vietnamese textile companies and their customers. Thereby, the competitive ability of Vietnamese textile companies will be enhanced. Also, the author hopes that this research will contribute a part of theoretical framework to customer relationship research in general and customer relationship in textile in particular.