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Factors affects the individual customer’s decision to deposit at the bank for investment and development of Vietnam (BIDV), Tan Binh branch
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The research "Factors affects the individual customer’s decision to deposit at the bank for investment and development of Vietnam (BIDV), Tan Binh branch" purpose is to determine factors that affect the individual customer’s decision to deposit at BIDV Tan Binh branch, so that the authors suggest solutions to attract deposits of personal customers for the bank branch. We use the quantitative research method through a questionnaire to collect data from customers of BIDV.
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