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Lecture Marketing (12/e): Chapter 4 – Kerin, Hartley, Rudelius
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Chapter 4 - Ethical and social responsibility in marketing. After reading chapter 4, you should be able to: Explain the difference between legal and ethical behavior in marketing, identify factors that influence ethical and unethical marketing decisions, describe the different concepts of social responsibility, recognize unethical and socially irresponsible consumer behavior.
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