Strategic marketing

This study employs both qualitative and quantitative methods by gathering data from 220 survey samples to identify and evaluate the influencing factors on the application of Strategic Management Accounting (SMA) in logistics companies in Ho Chi Minh City (HCMC) amidst Vietnam’s transition to a market economy.

8p viyamanaka 06-02-2025 3 2   Download

Job description cho tất cả các cá nhân liên quan: kế họach huấn luyện Đáo tạo tư duy cá nhân. Hoàn thiện ISO cho tất cả các khâu liên quan, từ sản xuất đến phân phối Chuyên ngyhiệp hóa các quy trình Marketing . Chính sách motivation; tuyên truyền chính sách công ty: chia sẻ tầm Nhìn và mục tiêu kinh doanh: lắng nghe ý kiến , Internal PR

61p diemanh 11-03-2009 288 105   Download

Be aware of Marketing , Service Marketing & Tourism Marketing concepts Identify the similarity and the differences between Service Marketing & Tourism Marketing List characteristics of Services and Marketing - Mix Components Classify the differences between marketing and sales.

129p minhsilver133 04-05-2013 122 35   Download

From where is S brand growth coming? Determine the sources of volume due to: brand switching increased/decreased category consumption lost/new category buyers Did S Product Line contribute to overall category growth? What are the switching dynamics between “S” and other leading brands in the Category? With which competitive brands does “S” show the greatest interaction? What implications did volume switching and altered category consumption have on consumer purchase dynamics for “S”? What are the sources of volume for the other leading Category brands? Particularly Ke...

122p ellisatran 24-07-2013 124 28   Download

Lectures "Marketing management - Chapter 2: Developing marketing strategies and plans" provides students with the knowledge: Marketing and customer value, corporate and division strategic planning, business unit strategic planning, a marketing plan. Invite you to refer to the disclosures.

40p doinhugiobay_13 26-01-2016 87 5   Download

Lecture "Marketing management - Chapter 8: Creating brand equity" presentation of content: Steps in strategic brand management, the role of brands, brand knowledge, drivers of brand equity, brand element choice criteria, designing holistic marketing activities,... And other contents.

37p bautroibinhyen11 03-01-2017 63 5   Download

Chapter 12 - Strategic leadership. After reading the material in this chapter, you should be able to: Define strategic leadership and describe the importance of top-level managers, define top management teams and explain their effects on firm performance, describe the managerial succession process using internal and external managerial labor markets,...

25p shiwo_ding6 25-05-2019 34 1   Download

Chương 10 - Thực hiện chiến lược. Nội dung cơ bản của bài giảng chương 10 lược là: Các vấn đề quản trị, các vấn đề marketing, các vấn đề tài chính, các vấn đề R & D, các các vấn đề về hệ thống thông tin. Bài giảng được trình bày khoa học, súc tích giúp các bạn sinh viên tiếp thu bài học nhanh. Mời các bạn cùng tham khảo.

101p lovebychance02 28-04-2021 36 7   Download

This thesis examines the influence of Selection Performance, Monitoring and Business Assistance Intensity, Resource Allocation, and Professional Management Services on business incubation performance. This study extends current research by investigating an additional construct which examines targeted areas of professional management services including marketing and promotion, strategic management, financial management, and staff and personnel management.

286p runthenight04 02-02-2023 11 2   Download

Given that the implementation of mega infrastructure projects continues to fail to achieve most of their strategies and benefits, where decisions are generally guided by government policy rather than the market, the aim of the research is to investigate factors that influence organisational strategic decision-making on the implementation of mega public sector infrastructure program of projects. This also includes the exploration of an effective governance mechanism to optimise its success.

340p runthenight04 02-02-2023 9 2   Download

The objectives of this thesis are: To determine shareholder wealth effects in relation to the announcement of inclusion in a social index; to understand the determinants of the valuation effect due to inclusion in a social index; to investigate the mediating role of institutional investors; to address the endogeneity issue that is inherent in our study; to test whether CSR is a strategic engagement by firms to retain market value.

303p runthenight04 02-02-2023 14 2   Download

This study examines the impact of intellectual capital and strategic orientations (market orientation, learning orientation and technology orientation) on innovation capability and firm performance of small-to-medium enterprises (SMEs) in the Information and Communications Technology (ICT) industry in Malaysia. The following sections introduce the research background and elaborate on the problems identified for further investigation. The rationale and objectives of the study are also presented. The chapter ends with an outline of the structure of this thesis.

233p runthenight04 02-02-2023 14 3   Download

Bài giảng Quản trị thị trường chiến lược - Chương 0: Mở đầu. Chương này khái quát sơ lược về nội dung môn học, phương pháp đánh giá kết quả học tập, đề tài thảo luận, các tài liệu tham khảo liên quan trong học phần Quản trị thị trường chiến lược. Mời các bạn cùng tham khảo!

7p hidetoshidekisugi 16-06-2022 26 2   Download

The research aims were to determine strategies in farmers' social capital strengthening to increase trust between farmers and stakeholders, in market structure, and technical-social farmers' empowerment.

8p christabelhuynh 04-06-2020 20 2   Download

This paper examines the effect of supply chain on performance indicators including sales growth and market value in the context of manufacturing firms in Kuwait.

14p tocectocec 24-05-2020 16 1   Download

The role will drive campaign strategy and execution to fuel product sales. Working closely with cross-functional team members, this role has both strategic and tactical responsibility for supporting the achievement of revenue and income objectives. Develop and implement lifecycle maintenance campaigns for key products, including analyzing market research and sales analytics, ideating messaging, developing sales tools, identifying competitive threats and taking action to mitigate; and creating best in class marketing/PR initiatives to drive sales...

2p lanjingyi 18-03-2020 67 3   Download

This thesis researched the influence of ETBs on exporters from developing countries and their corresponding strategies through a case study of the Chinese organic food industry. Initially, a description of international trade and world export was developed, including their roles in the process of globalization. Trade barriers generated in international trade were then explained, with the focus on NTBs, especially ETBs. Lastly, the link between ETBs and market access was described and then the purpose of this study was proposed.

85p nguyenyenyn117 18-06-2019 51 5   Download

In this chapter you will learn: Understand why physical distribution (logistics) is such an important part of place and strategic market planning, understand why the physical distribution customer service level is a marketing strategy variable. understand the physical distribution concept and why it requires coordination of storing,...

6p allbymyself_06 26-01-2016 80 5   Download

In this chapter you will understand the importance and nature of personal selling. Know the three basic sales tasks and what the various kinds of salespeople are expected to do. Know what the sales manager must do including selecting, training, and organizing salespeople to carry out the personal selling job. Understand how the right compensation plan can help motivate and control salespeople.

9p allbymyself_06 26-01-2016 59 5   Download

When you finish this chapter, you should: Know the advantages and disadvantages of the promotion methods a marketing manager can use in strategic planning, know how the communication process affects promotion planning, understand how direct-response promotion is helping marketers develop more targeted promotion blends,...

11p allbymyself_06 26-01-2016 90 4   Download