Brand development

Valsartan, an angiotensin blocker, is often combined with amlodipine (a calcium channel antagonist) in the current treatment of hypertension. There is a generic brand-name drug Exforge® which has been proven to be clinically effective. However, its price is high, making it quite difficult to access, especially in low- and middle-income countries. Therefore, research and development of generic drugs is essential.

7p vinara 11-01-2025 0 0   Download

Greenwashing, defined as the dissemination of inaccurate or misleading information regarding the environmental performance of products, services, or brands, has become increasingly prevalent in the construction industry. This study examines the extent and consequences of greenwashing in the sector, focusing on how exaggerated sustainability claims influence stakeholder trust and decision-making.

5p vibenya 31-12-2024 2 1   Download

From where is S brand growth coming? Determine the sources of volume due to: brand switching increased/decreased category consumption lost/new category buyers Did S Product Line contribute to overall category growth? What are the switching dynamics between “S” and other leading brands in the Category? With which competitive brands does “S” show the greatest interaction? What implications did volume switching and altered category consumption have on consumer purchase dynamics for “S”? What are the sources of volume for the other leading Category brands? Particularly Ke...

122p ellisatran 24-07-2013 122 28   Download

With the adoption of sustainable tourism approach tourism and travel industry will be brought to a leading position for leveraging rates of employment and regional development and it will be ensured that Turkey becomes a world brand in tourism and a major destination in the list of the top five countries receiving the highest number of tourist and highest tourism revenues by 2023.

53p lalala02 06-11-2015 59 3   Download

Bài giảng "Quản trị marketing bán lẻ: Chương 4 - Quản trị thương hiệu và sản phẩm bán lẻ" trình bày các nội dung chính sau đây: Phát triển sản phẩm mới (New Product Development – NPD); Chu kỳ sống của sản phẩm (The Product Life Cycle); Quản trị thương hiệu (Brand Management);... Mời các bạn cùng tham khảo!

17p gaupanda017 19-03-2024 10 5   Download

In this thesis, three inter-related research issues have been explored within the context of the textile and garments industry of Bangladesh. This industry in Bangladesh has gained negative media publicity and Western concern over the use of child labour, poor working conditions, health and safety issues, and human rights and other labour-related issues for years.

313p runthenight04 02-02-2023 9 3   Download

According to the ASEAN Consumer Survey conducted by HKTDC Research, ASEAN consumers, including those in Thailand, are willing to spend more on better quality products and have a strong sense of personal style. For international brands, Thailand is a key market among the developing Asian countries, not only because of its growing demand from the emerging middle-income class, but also the country’s flourishing tourism sector. Also, Thailand is a South East Asian country with close proximity to Vietnam.

42p chophen123 02-02-2021 59 10   Download

The author has not seen any research on the relationship between competence, scientific research results and university brands. Therefore, the author chooses the topic "The relationship between competence, scientific research results of lecturers and university brands: A case study in Ho Chi Minh City" for research to give research hypotheses, research models and recommendations for governance to contribute to the development of Vietnamese universities today and in the future.

28p cothumenhmong6 17-07-2020 35 3   Download

The topic is implemented with the objective: Studying the influence of logos and brand names in TQC on brand awareness of consumers in the context of Vietnam. Specifically as follows: Research the theoretical basis of brand awareness, the influence of advertising, messages, logos and brand names, the techniques of using elements in TQC to brand awareness of consumers. Develop a model to assess the impact of logos and brand names in TQC on brand awareness of Vietnamese consumers.

0p bibianh 25-09-2019 54 4   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 41 6   Download

Bài giảng "Marketing công nghiệp - Chapter 5: industrial product strategy" cung cấp cho người học các kiến thức: Definition of an industrial product, changes in product strategy, industrial product life-cycle and strategies, developing product strategies, branding in business market.

14p tieu_vu08 05-05-2018 58 3   Download

Research objectives: Brand development of Joint Stock Commercial Bank for Foreign Trade of Vietnam System. The basis of brand development principles and brand development reality of Vietcombank system, recommending some solutions for brand development of Joint Stock Commercial Bank for Foreign Trade of Vietnam System– Vietcombank.

28p change03 06-05-2016 63 4   Download

Research objective: Explore the components of Binh Thuan dragon fruit brand equity; to measure the effect of components of Binh Thuan dragon fruit brand equity to overall brand equity; and the effect of components of Binh Thuan dragon fruit brand equity together; to suggest some policy for Development Research Center of Binh Thuan dragon fruit trees, Binh Thuan dragon fruit; association to increase Binh Thuan dragon fruit brand equity.

26p change03 06-05-2016 58 5   Download

Practice report: Marketing activities of TNG Fashion Company aim expanding the marketing activities of company to attract customers, bring revenue and profit for the company, search market, brand and brand positioning; marketing activities to sustain business development, make a difference for the brand, optimize profits, maintain and improve customer relations.

34p anhdon12 12-03-2015 107 17   Download

Building a social media program is an exciting opportunity. It’s an opportunity to dramatically change the way you connect with customers and other constituents - a chance to tap into conversations, learn more about how your brand is perceived, promote your product or service in new ways, and ultimately grow your business. Often the things you learn in your social media program can inform your more traditional marketing efforts as well, as you engage directly with your audience and learn more about what makes them tick. But there’s a lot of work that needs to be done before jumping into...

7p hoangliensonnhi 14-08-2013 101 10   Download

Từ vựng tiếng Anh thuộc lĩnh vực tiếp thị: Brand: Nhãn hiệu (hàng hóa) To brand: Đóng nhãn Branded: Hàng hiệu Cost: Trị giá (hàng hóa) Consumer: Người tiêu dùng To consume: Tiêu dùng Costing: Dự toán Develop: Sáng tạo hoặc cải tiến một sản phẩn hiện có Product development: Cải tiến sản phẩm Distribution: Phân phối (hàng hóa) End-user: Người tiêu dùng hàng hóa cuối cùng Image: Hình tượng (của một công ty) Label: Nhãn (dán trên hàng hóa) Launch: Ra mắt (sản phẩm mới) Product launch: Tung ra sản phẩm Mail order: Mua bán hàng hóa qua bưu điện...

2p nkt_bibo49 26-02-2012 536 211   Download

“A brand is a product from a known source (organization). The name of the organization can also serve as a brand. The brand value reflects how a product’s name, or company name, is perceived by the marketplace, whether that is a target audience for a product or the marketplace in general (clearly these can have differ- ent meanings and therefore different values). It is important to understand the meaning and the value of the brand (for each target audience) in order to develop an effective marketing mix, for each target audience.” -- Learnthat.com...

8p thanhdat 23-10-2009 164 10   Download