Building strong brands

Part 1 of ebook "Asian brand strategy: Building and sustaining strong global brands in Asia (Revised and updated)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Branding, the driver of a successful business strategy; Chapter 3 - Transforming how we understand Asian cultures and consumers; Chapter 4 - Asian country branding; Chapter 5 - Celebrity branding in Asia; Chapter 6 - Asian brand strategy;...

161p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Asian brand strategy: Building and sustaining strong global brands in Asia (Revised and updated)" provides readers with contents including: Chapter 7 - Successful Asian brand cases; Chapter 8 - Aspiring Asian brand cases; Chapter 9 - Ten steps to building an Asian brand; Chapter 10 - Asian brands toward 2020, a new confidence in the boardroom; Chapter 11 - Conclusion;...

195p giangmacvien 22-06-2024 1 1   Download

Ebook "Capture the mindshare and the market share will follow: The art and science of building brands" reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.

235p lucchinguyen 28-12-2023 3 2   Download

Ebook "Marketing management (15th edition)" is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces—globalization, technology, and social responsibility—were identified as critical to the success of modern marketing programs. These three topics are evident all through the text.

834p tichhythan 17-08-2023 35 14   Download

Ebook Marketing management (14e): Part 1 includes contents: Part 1 understanding marketing management, part 2 capturing marketing insights, part 3 connecting with customers, part 4 building strong brands.

346p haojiubujain01 03-07-2023 9 5   Download

Lecture Principles of Marketing: Chapter 8 Product, services, and brands building customer value learning objectives: Product and Services Decisions; Branding Strategy: Building Strong Brands; Services Marketing.

36p caphesuadathemtac 09-11-2021 20 8   Download

Lecture fundamentals of marketing - Lecture 14: Brand, branding and building customer value. After studying this chapter you will be able to understand: Brand, branding, branding strategy: building strong brands.

25p larachdumlanat125 24-12-2020 24 1   Download

Lecture Principles of Marketing - Chapter 8 presents the product, services, and brands: Building customer value. After studying this chapter you will be able to understand: What is a product? Product and services decisions, services marketing, branding strategy: building strong brands.

42p allbymyself_06 28-01-2016 106 8   Download

Older, larger firms in particular can raise both their earnings and their output while cutting jobs. One way is by trimming layers of bureaucracy that have accrued over the years. Some big companies grow by acquiring other companies, and they may seek economies of scale by consolidating the engineering or administrative staffs.

53p trinhcaidat 19-04-2013 54 3   Download

Brands help to build sustained relationships with the consumers. Strong brands lend endurance and permanence to an organization and protect it from the market turbulence and uncertainties. Given its strategic role, the selected chapters examine and develop a critical understanding of the processes involved in building and managing brands for gaining long-term sustainable competitive advantage. The book provides an insight into the world of sustainable and competitive branding through thirteen chapters divided into four sections.

295p namde02 08-03-2013 165 24   Download

All exhibitions play a vital role in the UK economy in generating exports. Many exhibitions held in the UK have established themselves as a strong base for international trade. Exhibitions do more than just sell: they build product branding, strengthen existing customer relationships, produce high quality leads, educate, have applications for market research, generate media coverage and are often used to launch new products. Exhibitions play a vital role in the marketing mix offering a wide range of benefits.

87p bi_ve_sau 05-02-2013 52 5   Download

The retirement crisis is directly attributable to the breakdown of the traditional “three-legged stool” of retirement security – pensions, savings, and Social Security. Defined benefit pension plans used to play an enormous role in providing a reliable source of retirement income, but the pension system has been in decline for decades. At the same time, stagnant wages and rising costs are making it harder and harder to build up a nest egg through a retirement savings plan (e.g., a 401(k) or IRA) or otherwise.

13p chiecxedien 03-01-2013 34 1   Download

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed....

193p kennybibo 10-07-2012 270 112   Download

Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.

273p real_spamer9x 23-05-2011 411 254   Download

CHAPTER 11 DEALING WITH COMPETITION. Building strong brands requires a keen understanding o f c o m p e t i t i o n , and c o m p e t i t i o n grows more intense every year. N e w compet i t i o n is coming f r o m all directions—from global competitors eager t o g r o w sales in new m a r k e t s ; f r o m online c o m p e t i t o r s seeking cost-efficient ways t o expand d i s t r i b u t i o n

30p leslienguyen 23-11-2010 114 13   Download

CHAPTER 9 CREATING BRAND EQUITY. Building a strong brand requires careful planning and a great deal o f l o n g - t e r m investment. A t t h e heart o f a successful b r a n d is a great p r o d u c t or service, backed by creatively designed and executed marketing. One o f t h e hottest brands around is G o o g l e

36p leslienguyen 23-11-2010 106 20   Download