Business administration dissertation

The primary purpose of this study is to explain how and when customer experience benefits the company. Built upon Customer-Dominant Logic, Social Identity theory and Need for cognition, the study propose that customer experience leads to customer engagement behavior via two routes: customer-firm and customer-employee identification.

216p hoamaudon2510 16-06-2022 75 4   Download

The study has tested the SEM structural model to consider the impact of proactive personality and value congruence (with organizations and direct managers) on active behavior (helping behavior and problem prevention) and moderating variable model to consider the regulatory impact of Perceived organizational support and Job autonomy on the relationship among the factors in the model.

31p kequaidan11 17-04-2021 34 5   Download

The objective of the research is to identify and evaluate the impact level of factors affecting the brand loyalty of Vietnamese consumers to garment products of Garment 10 Corporation, thereby proposing solutions to consolidate, maintain and enhance the brand loyalty of Vietnamese consumers towards Garment 10’s garment products.

27p angicungduoc11 17-04-2021 20 5   Download

The dissertation is aimed at assessing the influence of different factors on housing buying intention in urban areas of Vietnam. In particular: comparing the differences in the influence of factors on the buying intention of middle-class customers for apartments and private houses in urban areas Vietnam with prices ranging from VND 3 to 5 billion.

0p angicungduoc11 17-04-2021 29 3   Download

The dissertation's research objectives are to propose a number of solutions to develop the direct marketing in retail enterprises in Hanoi City with a vision to 2030 in order to create favorable conditions for domestic retail enterprises in City to continue to exist and develop in the new context.

27p angicungduoc11 17-04-2021 32 4   Download

This study limits research on the university reputation and its related factors to the perceptions of university graduates in Vietnam. The components considered in the model include social contributions, leadership, environments, student guidance, funding, research and development, student trust, student identity, student commitment, university reputation and behavioral intention of learners.

27p nguathienthan10 23-02-2021 39 3   Download

On the basis ofstudying, building scientific arguments and analyzing the current status of Vietnam's rice industry's competitiveness, the topic proposes major solutions to improve the competitiveness of Vietnam's rice industry during the next period.

27p trinhthamhodang1217 14-01-2021 16 3   Download

Individual investors need to adjust any psychology (psychology in other words behavioral finance) to bring investment performance when investing on real estate markets. At the same time, which external environmental factors affect and explain to individual investors' sentiment in the context of the real estate market in Ho Chi Minh City, a market that is considered vibrant and in the Vietnamese context. global economic integration is increasingly extensive.

28p trinhthamhodang1217 14-01-2021 20 2   Download

The research content of the dissertation is to experiment with the management control system in listed companies in Vietnam; Proposing some recommendations to increase operational efficiency in Vietnamese businesses.

0p trinhthamhodang1217 14-01-2021 31 3   Download

Through the results of the literature review, the author found that previous studies on eWOM in Vietnam have not has research and evaluation of factors related to the existence of fake eWOM information (Fake eWOM); the fake eWOM can increase consumer skepticism about this kind of useful information and if businesses abuse this kind of information, consumers will no longer believe in real eWOM information.

27p mmlemmlem_124 22-12-2020 11 3   Download

The objective of the dissertation is to research and explore the factors and the impact level of these factors on the satisfaction of community tourists in the Northwest. Since then, proposing solutions to help improve the quality of destination services at the community tourism destinations in the Northwest to better satisfy the needs of the community tourists in the Northwest.

0p caygaocaolon8 07-11-2020 49 3   Download

The dissertation's research objectives are to identify and select the most basic factors that affect the selling price of high-end apartments; on that basis, building models and research hypotheses reflecting factors affecting the selling price of luxury apartments in Hanoi.

0p caygaocaolon7 17-09-2020 36 1   Download

The study focuses on investigating the relationships between employee’s psychological capital and employee’s job performance through mediator variables such as: job satisfaction, organizational commitment, job stress and turnover intention of employee.

0p trinhthamhodang7 27-08-2020 51 2   Download

The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.

0p cothumenhmong6 17-07-2020 23 2   Download

The thesis assesses the current situation of the leadership capacity of the medium-level leadership team in Vietnam Post and Telecommunications enterprises, based on which proposing feasible solutions groups to develop and improve more. furthermore the leadership capacity of the middle management team at Vietnam Posts and Telecommunications enterprises.

0p cothumenhmong6 17-07-2020 43 1   Download

Applying theoretical issues on industrial zone development to analyze the current situation of industrial zone development in the Central key economic region; identify positive results, limitations and causes of limitations; Then, propose solutions to promote effective and sustainable development of industrial zones in the Central key economic region.

30p kequaidan6 15-07-2020 21 2   Download

The main research purpose of the dissertation is to propose solutions to improve risk management at the Bac Ninh Development Investment Fund, contributing to improving the business efficiency of the Fund.

27p kequaidan6 15-07-2020 24 1   Download

Researching theoretical and practical issues about organizational culture of commercial banks, analyzing the current state of business culture at commercial banks in Quang Ngai province in the past time, thereby proposing solutions to develop business culture for commercial banks in Quang Ngai aims to contribute to increasing sustainable competitiveness for banks in the process of international integration.

27p kequaidan6 15-07-2020 22 1   Download

Based on analyzing and evaluating the marketing mix application of Bao Minh Insurance Corporation, the dissertation aim to generalize and systematize theoretical and practical issues about marketing mix in insurance business activities and propose solutions to improve the application of marketing mix, contributing to boosting business of Bao Minh.

27p kequaidan6 15-07-2020 33 2   Download

On the basic of theoretical and methodolody study of tourist destination competitiveness to build, accredit and propose theoretical model to evaluate competitiveness of tourist destination, and to use in the analysis and evaluation of competitiveness of Thua Thien Hue tourism.

25p bibianh 19-09-2019 30 3   Download