Channel behavior

There is a growing trend of social media networks transitioning into channels primarily focused on providing entertainment content. This research used the Uses and Gratifications (U&G) theory to examine the manner in which individuals transition from other platforms to TikTok with regards to their engagement in entertainment and self-publishing of videos.

19p vialicene 02-07-2024 0 0   Download

Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...

210p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Mobile marketing channel: Online consumer behavior" provides readers with contents including: Chapter 1 - Online consumer behavior and marketing; Chapter 2 - Mobile marketing channel; Chapter 3 - Scope of short messaging service as a marketing channel;...

84p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Mobile marketing channel: Online consumer behavior" provides readers with contents including: Chapter 4 - Effective mobile channel; Chapter 5 - Design of the mobile channel structure; Chapter 6 - Target marketing and development of the communication channel; Chapter 7 - Conclusion;...

66p giangmacvien 22-06-2024 2 1   Download

Ebook "Advances in national brand and private label marketing: Third international conference, 2016" presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

159p giangdongdinh 30-05-2024 2 2   Download

Lecture "Principles of marketing: Chapter 7 - Distribution strategies" provides students with content about: Definition and roles; Distribution channel levels; Channel behavior and organization; Channel design decisions; Retailing Wholesaling. Please refer to the detailed content of the lecture!

9p gaupanda031 20-05-2024 3 3   Download

Lecture "Organizational behavior: Chapter 7 - Communication" provide students with content about: Functions of communication; The communication process; Key parts of communication process; Communication channels;... Please refer to the detailed lecture content!

25p gaupanda031 13-05-2024 5 2   Download

"What's up Omni? The relationship between Omni-channel supply chain and logistics service quality in influencing online purchasing behaviour" investigates the relationship between the Omni-channel supply chain and logistics service quality in influencing online purchasing behavior. A survey-based approach is used to collect data from consumers about their perceptions. Overall, the study had enhanced the understanding of the relationship between the Omni-channel supply chain and logistics service quality with online purchasing behavior.

8p longtimenosee07 29-03-2024 3 1   Download

The Siraha district of Nepal experiences surplus mango production during the season that ends up being wasted or sold at throw-away prices due to imperfect marketing. Thus, this survey research was conducted to investigate the market channels of mango, post-harvest mechanisms, constraints, marketing margins, market shares, consumer purchasing behaviors, and patterns of purchasing in Siraha.

19p viengels 25-08-2023 4 2   Download

Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

240p haojiubujain02 03-07-2023 6 4   Download

The oscillations of the heat conductance as a function of the gate voltage of each quantum dot are analyzed in both Fermi liquid and non-Fermi liquid regimes. We discuss possible experimental realizations of the model to observe the signatures of the non-Fermi liquid behavior in the heat conductance measurements.

12p vispiderman 15-06-2023 3 2   Download

The geometric structure, stability, dissociation channel and magnetism of AgnCo clusters (n = 1–12) have been studied using density functional theory. The results show that the Co atom tends to choose the highest coordination position.

7p videadpool 05-05-2023 5 3   Download

Principles of marketing: Lecture 30 provide students with knowledge about: retailing and wholesaling; distribution channel functions; direct and indirect channels; marketing channels for consumer goods; industrial marketing channels; channel behavior and conflict;... Please refer to this lesson for details!

53p hanlamcoman 26-11-2022 16 6   Download

The purpose of this study was to cluster alumni into segments to better understand the alumni's characteristics, lifestyles, types of behavior, and interests. A sample of 300 university alumni records was used to obtain their respective attribute values consisting of demographics, preferred communication channels, lifestyle, activities/interests.

11p guernsey 28-12-2021 12 0   Download

Online advertisement or online television advertisement (TVC) are the most effective ways of communication. Researchers and marketers have turned their attention and resources into this channel, exploring the rules and reactions of those who accept advertising. The Z generation is a particularly important group of customers nowadays, representing the behavioral group and the unique qualities of people in the era of science and technology with many historic turning points. In fact, how did they react to TVC? There are some general studies about online advertising with consumers.

9p huyetthienthan 23-11-2021 16 4   Download

New wave of technology in the connected age is fundamentally changing the way enterprises compete, operate, and do marketing. Today’s empowered customers and prospects generate voluminous and diverse data through activity across channels. Clickstream analytics, an inter-disciplinary field associated with big data and web mining, is a powerful tool to help enterprises gain the most insight into customer trends and behaviors from clickstream data.

13p huyetthienthan 23-11-2021 9 4   Download

Lecture Principles of Marketing: Chapter 12 Marketing channels delivering customer value learning objectives: Supply Chains and the Value Delivery Network; The Nature and Importance of Marketing Channels; Channel Behavior and Organization; Channel Design Decisions; Channel Management Decisions; Marketing Logistics and Supply Chain Management.

37p caphesuadathemtac 09-11-2021 25 7   Download

The objective of this study was to determine the factors influencing the decision to chose supermarket channels when buying fruits and vegetables from consumers in Nha Trang city. Based on qualitative and quantitative research methods, this research proposes a model consisting of eight factors.

14p viuchinaga2711 21-10-2021 11 1   Download

This study discusses the factors affecting the customer purchase attitude on Internet channel in Da Nang. Questionnaires are sent directly to the respondents. After 3 months of collecting the data, 242 valid questionnaires were included in this study. The data is analyzed by the process from factor analysis to reliability testing and regression analysis.

15p vijihyo2711 25-09-2021 9 1   Download

A significant increase of intrusion events over the years imposes a challenge on the robust intrusion detection system. In a computer system, execution traces of its programs can be audited as sequences of system calls and provide a rich and expressive source of data to identify anomalous activities. This paper presents a deep learning model, which combines multi-channel CNN and bidirectional LSTM (BiLSTM) models, to detect abnormal executions in host-based intrusion detection systems.

13p trinhthamhodang9 10-12-2020 11 2   Download