Communicating in business

Graduation thesis "A study on the translation of English terms in some logistics documents" aims to figure out an overview on translation solutions and procedures to have an effective understanding and communication in maritime logistics. I would like to collect and present English terms in maritime logistics profession and provide some knowledge of knowledge of document logistics to students.

47p daonhiennhien 03-07-2024 2 1   Download

Part 1 of ebook "Proceedings of the 21st International symposium on advancement of construction management and real estate" provides readers with contents including, a cluster analysis of real estate business models in China; a comparison of barrier-free access designs for the elderly living in the community and in care and attention homes in Hong Kong; a comparison of green building policies in Asian countries or regions; a comparison of public private partnership environment between Australia and China; a conceptual model of cloud-based virtual community for BIM innovation and promotion;...

711p mothoiphong 28-06-2024 1 1   Download

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Agency: Starting a creative firm in the age of digital marketing" provides readers with contents including: Part I - Culture and vision, the value proposition of culture, communication; Part II - The work, working for other agencies, pro bono work; Part III - New business, the emotional, the rational;...

152p giangmacvien 22-06-2024 2 1   Download

The article mainly uses the typical case analysis method to analyze Japanese factors such as Aeon Corporation and examines the general implementation process of promoting Japanese culture with its soft power. The analysis clarifies the characteristics of Omotenashi culture in particular and Japanese culture in general at Aeon and events related to Japan as well as Aeon's role in meaningful activities with the community.

11p visergeyne 18-06-2024 3 0   Download

The role of employees is vital for service businesses. Therefore, maintaining employee satisfaction plays a significant role in the performance of service companies. The topic shows a comprehensive picture of the level of job satisfaction of officers and employees working in the commercial banking system in Ho Chi Minh City through 09 aspects of satisfaction. Regression results of the study prove that job satisfaction in the aspect of “Communication of information” has the most substantial impact on the “General satisfaction” of employees.

13p leminhvu111 07-06-2024 3 0   Download

The study’s objective is to analyze factors affecting the development of the night-time economy in the South Central provinces of Vietnam. The study conducted Cronbach’s Alpha testing, EFA, and regression analysis based on data collected from 435 valid survey forms (representatives of local management agencies, representatives of businesses/households, and local people).

14p leminhvu111 07-06-2024 2 0   Download

Phần 2 ấn phẩm Kết quả Khảo sát mức sống dân cư Việt Nam năm 2020 trình bày kết quả số liệu tổng hợp về khảo sát mức sống dân cư năm 2020 ở các lĩnh vực: Chỉ tiêu (Consumption expenditure); Đồ dùng lâu bền (Durable good); Nhà ở, điện, nước, phương tiện vệ sinh (Housing, electricity, water and sanitation facilities); Tham gia các chương trình xoá đói giảm nghèo (Participation in poverty alleviation programmes); Ngành nghề sản xuất kinh doanh của hộ (Household businesses); Các đặc điểm chung của xã (Commune general characteristics). Mời các bạn cùng tham khảo để biết thêm nội dung chi tiết.

446p zizaybay1103 05-06-2024 4 1   Download

Phần 2 ấn phẩm Kết quả Khảo sát mức sống dân cư Việt Nam năm 2020 trình bày kết quả số liệu tổng hợp về khảo sát mức sống dân cư năm 2022 ở các lĩnh vực: Đồ dùng lâu bền (Durable good); Nhà ở, điện, nước, phương tiện vệ sinh (Housing, electricity, water and sanitation facilities); Tham gia các chương trình xoá đói giảm nghèo (Participation in poverty alleviation programmes); Ngành nghề sản xuất kinh doanh của hộ (Household businesses); Các đặc điểm chung của xã (Commune general characteristics). Mời các bạn cùng tham khảo để biết thêm nội dung chi tiết.

468p zizaybay1103 05-06-2024 1 0   Download

Ebook Microsoft® CRM for Dummies includes the following main contents: The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace; Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service;...

386p zizaybay1104 29-05-2024 7 2   Download

The rapid growth of electronic communication means that issues in information security are of increasing practical importance. Messages exchanged over worldwide publicly accessible computer networks must be kept confidential and protected against manipulation. Electronic business requires digital signatures that are valid in law, and secure payment protocols. Modern cryptography provides solutions to all these problems. This book originates from courses given for students in computer science at the Georg-Simon-Ohm University of Applied Sciences, Nurnberg.

372p zizaybay1103 29-05-2024 5 2   Download

Ebook "Online brand communities: Using the social web for branding and marketing" presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

256p giangdongdinh 30-05-2024 4 2   Download

"Ebook Adapt or die: transforming your supply chain into an adaptive business network" presents the following content: Chapter 1: in search of the holy grail, chapter 2: seeking partners for greater competitive advantage, chapter 3: the adaptive business network vision, chapter 4: roles and responsibilities within the network, chapter 5: preparing for an adaptive business network, chapter 6: step one - visibility, chapter 7: step two - community, chapter 8: step three - collaboration, chapter 9: step four - adaptability, chapter 10: the adaptive business network in practice, chapter 11: fut...

255p zizaybay1103 29-05-2024 4 2   Download

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

285p vimeyers 29-05-2024 3 2   Download

Entrepreneurship Policy: Theory and Practice is the first book to fully analyze the construction of entrepreneurship policy, a rapidly-evolving area of policy about which little is known. From a study and assessment of the practices of governments in thirteen countries in Europe, North America and the Asia-Pacific, this book fully describes the policy area and shares new tools and methods for better understanding and explaining the why and how of an entrepreneurship policy approach.

316p vimeyers 29-05-2024 4 2   Download

This book could not have been written without the experience we have gained from the clients of People in Business, in particular Hiscox, Premier Oil, Unilever, Manpower, John Lewis, The Crown Prosecution Service and Man Investments, among others. We also want to thank those who have given us their time, including Tesco, Sainsbury’s, Reuters, Microsoft, the BBC, Compass Group, Nationwide Building Society, Orange, Vodafone and Sir Martin Sorrell, CEO of WPP, who is responsible for managing one of the most complex employer brands on earth.

234p vimeyers 29-05-2024 10 2   Download

Part 3 of ebook "Learning business English in China: The construction of professional identity" provides readers with contents including: Chapter 5 - Mode, access, and agency in participatory learning; Chapter 6 - Discursive construction of professional identity; Chapter 7 - Reception of students’ professional identity construction; Chapter 8 - Towards a model of learning business English and professional identity construction;...

167p dongmelo 26-05-2024 5 3   Download

This paper contributes to the literature on the internationalization process of new ICT companies, especially the ride-hailing developer firms. It analyzes the global expansion of UBER in the Asian market. UBER did an aggressive expansion using a standard business model in every market that they get into. The strategy was on scale economy rather than localization of services. The case analysis suggests that UBER was unsuccessful in its global expansion due to a number of factors especially t

7p longtimenosee10 26-04-2024 1 1   Download

The present study is proposed based on two important practical issues. First, brand image is one essential aspect of building the brand of a business. Second, with the development of the internet, social media has become a revolution for people worldwide to communicate, connect, create, and share their content and opinions in a dynamic and flexible way.

13p viohoyo 25-04-2024 4 1   Download

With the goal of “Vietnam belongs to the group of 70 leading countries in e-Government (EGDI),”; “Digital economy accounts for 20% of GDP,”; “The fiber optic broadband network infrastructure covers over 80% of households, 100% of communes” and “Universal 4G/5G mobile network services and smartphones” force Vietnamese telecommunications businesses to have adaptive digital economy strategies to seize this opportunity.

11p longtimenosee09 08-04-2024 2 2   Download