Consumer’s buying decisions

The objective of this study was to determine the factors influencing the decision to chose supermarket channels when buying fruits and vegetables from consumers in Nha Trang city. Based on qualitative and quantitative research methods, this research proposes a model consisting of eight factors.

14p viuchinaga2711 21-10-2021 12 2   Download

Increasing disposable income of the consumers has transformed the buying pattern to a greater extent. Before shopping by people was very rare phenomenon but nowadays shopping is part and parcel of most of the households in which shoppers spend substantial amount on impulse buying.

5p guineverehuynh 17-06-2020 28 4   Download

This paper, attempts to study empirically the extent to which merchandising and pricing strategies formulated, affect the consumer purchase decisions. A Survey of 366 valid data was examined using PLS-SEM (Partial Least Squares Structural Equating Modelling).

10p guineverehuynh 21-06-2020 31 5   Download

Opinions by other consumers influences considerably on consumers’ buying decisions as well as on post-purchase product perceptions. This is called word of mouth (WOM) and it is assumed to be more efficient than conventional marketing tools like advertising and personal selling.

9p guineverehuynh 21-06-2020 36 2   Download

The field of consumer behaviour is very vast. Consumer make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. In FMCG, cosmetics & toiletries only taken up for the study.

8p guineverehuynh 22-06-2020 21 0   Download

After studying this chapter you will: Understand the consumer market and the major factors that influence consumer buyer behavior, identify and discuss the stages in the buyer decision process, describe the adoption and diffusion process for new products, define the business market and identify the major factors that influence business buyer behavior, list and define the steps in the business buying decision process.

35p allbymyself_06 28-01-2016 114 9   Download

The main contents of this chapter include all of the following: Model of consumer behavior, characteristics affecting consumer behavior, types of buying decision behavior, the buyer decision process, the buyer decision process for new products.

37p allbymyself_06 28-01-2016 97 10   Download

Tầm quan trọng của việc nghiên cứu hành vi mua của người tiêu dùng(Importance of Consumer Behavior). Các nhân tố ảnh hưởng tới quá trình mua sắm của người tiêu dùng cá nhân (Influences to Consumer Buying) .Quá trình ra quyết định mua của người tiêu dùng cá nhân (Buying Decision-Making Process)

32p 123tien0o0 30-10-2013 107 9   Download