Consumer
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This research adds to the knowledge of the relationship between brand attitude and brand awareness of Vietnamese consumers in Music Video (MV) marketing. From this work, scholars and marketers can gain better insights into their marketing strategies to create a compelling music video marketing campaign in Vietnam.
17p vialicene 02-07-2024 0 0 Download
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This paper highlights key points and practicalities regarding using online interviews using a recently completed undergraduate thesis as a case study. This case entitles “The consumers’ perceptions towards green products in food and beverages sector in Ho Chi Minh City.”
11p vialicene 02-07-2024 2 0 Download
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This study aims to examine the impact of central and peripheral cues of Online Consumer Review (OCR) (including accuracy, completeness, timeliness, consistency, quantity, product ratings, and visual cues) toward purchase intention based on Elaboration Likelihood Model (ELM) and the mediating role of attitude.
22p vialicene 02-07-2024 2 0 Download
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Nghiên cứu được thực hiện với mục tiêu: Mô tả trải nghiệm của người bệnh điều trị nội trú tại bệnh viện Răng Hàm Mặt Trung ương Hà Nội năm 2023. Nghiên cứu mô tả cắt ngang trên 256 người bệnh điều trị nội trú theo bộ câu hỏi CAHPS (Consumer Assessment of Healthcare Providers and Systems - Bộ câu hỏi đánh giá trải nghiệm của người sử dụng dịch vụ y tế và hệ thống chăm sóc sức khỏe).
8p viwalton 02-07-2024 1 1 Download
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Most cancer patients ultimately die from the consequences of distant metastases. As metastasis formation consumes energy mitochondria play an important role during this process as they are the most important cellular organelle to synthesise the energy rich substrate ATP, which provides the necessary energy to enable distant metastasis formation.
14p vishanshan 27-06-2024 2 1 Download
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This study gained the experiences and perceptions of allied health professionals undertaking the pathway as well as their clinical supervisors, line managers, profession leads and consumer representatives.
11p vishanshan 27-06-2024 1 1 Download
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Hospitals are the biggest consumers of health system budgets and hence measuring hospital performance by quantitative or qualitative accessible and reliable indicators is crucial. This review aimed to categorize and present a set of indicators for evaluating overall hospital performance.
17p vishanshan 27-06-2024 2 1 Download
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Access to culturally safe and responsive services can be improved by engaging Aboriginal and Torres Strait Islander Health Workers and similar roles in an online community of practice, supporting the integration of cultural and clinical knowledge and self-determination of Aboriginal and Torres Strait Islander consumers in decisions affecting their health.
13p vishanshan 27-06-2024 2 1 Download
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Ebook The brand strategist’s guide to desire: How to give consumers what they actually want – Part 1
Part 1 of ebook "The brand strategist’s guide to desire: How to give consumers what they actually want" provides readers with contents including: introduction a guide to desire; Chapter 1 - Community; Chapter 2 - Adventure;...
90p giangmacvien 22-06-2024 2 1 Download
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Ebook The brand strategist’s guide to desire: How to give consumers what they actually want – Part 2
Part 2 of ebook "The brand strategist’s guide to desire: How to give consumers what they actually want" provides readers with contents including: Chapter 3 Aesthetics; Chapter 4 -Vitality; Chapter 5 - Purpose;...
113p giangmacvien 22-06-2024 1 1 Download
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Part 1 of ebook "The luxury market in Brazil: Market opportunities and potential" provides readers with contents including: the universe of luxury; the global luxury market; the luxury market in Brazil; who are the luxury consumers in Brazil; communication, advertising and events; distributing luxury products and services in Brazil;...
98p giangmacvien 22-06-2024 1 1 Download
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Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...
210p giangmacvien 22-06-2024 1 1 Download
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Part 1 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 1 - Demographic differences between men and women; Chapter 2 - Psychographic and behavioral differences between men and women; Chapter 3 - An Introduction to market segmentation theory and practice; Chapter 4 - Understanding our products; Chapter 5 - Understanding our customers;...
130p giangmacvien 22-06-2024 3 1 Download
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Part 2 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 6 - The bridge; Chapter 7 - Ansoff's growth matrix – in detail; Chapter 8 - The Problems–solutions TM framework; Chapter 9 - How to more effectively market to women; Chapter 10 - Masculine and feminine; Chapter 11 - Conclusions;...
120p giangmacvien 22-06-2024 1 1 Download
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Part 1 of ebook "Why people (don’t) buy: The go and stop signals" provides readers with contents including: Chapter 1 - Three causes, why successful consumer insights are still a hit-or-miss affair; Chapter 2 - The 100 calories paradox, an insightful packaging innovation; Chapter 3 - Pricing disaster at JC Penney, know how your price cues operate; Chapter 4 - Tata Nano, the world's cheapest car, low price can backfire; Chapter 5 - When not to discount, inexpensive wines and employee discount for everyone; Chapter 6 - Avoid discordant pricing, do you know your consumer's mindset;...
115p giangmacvien 22-06-2024 1 1 Download
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Part 2 of ebook "Why people (don’t) buy: The go and stop signals" provides readers with contents including: Chapter 7 - Paying for medicines and Tickle Me Elmo, beware of unfairness cues; Chapter 8 - Credit cards and obesity, small changes, big side effects; Chapter 9 - Why paying people to donate blood does not pay, insights for public policy and prosocial behavior; Chapter 10 - Five steps to actionable consumer insights, how to lead and manage the insights process;...
123p giangmacvien 22-06-2024 1 1 Download
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Part 1 of ebook "Wine positioning: A handbook with 30 case studies of wine brands and wine regions in the world" provides readers with contents including: introduction issues, objectives, and method; how to differentiate wine, trends, questions, debates, tools, and decisions; understanding consumer behavior; identity, segmentation, and positioning; when the e-shopper meets the wine industry;...
122p giangmacvien 22-06-2024 1 1 Download
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Part 1 of ebook "Staying the consumption course: Exploring the individual lock-in process in service relationships" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Theoretical foundation – path dependence, consumer behavior, and service relationship research; Chapter 3 - A Model of the consumer lock-in process in service relationships;...
105p giangmacvien 22-06-2024 2 1 Download
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Part 2 of ebook "Staying the consumption course: Exploring the individual lock-in process in service relationships" provides readers with contents including: Chapter 4 - Longitudinal study with service consumers in higher education; Chapter 5 - Final discussion;...
135p giangmacvien 22-06-2024 3 1 Download
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Part 1 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: consumers in emerging market; the study of consumer discrete emotions; consumer behaviour in emerging markets; customer relationship management in emerging markets; marketing tactics; distribution challenges in emerging markets; retailing in emerging markets; rural marketing issues in emerging markets;...
142p giangmacvien 22-06-2024 1 1 Download