Customer loyalty building

The practice of managing customer loyalty to the organization’s services based on the concept of Customer Relationship Management (CRM) is becoming increasingly relevant in the supply chain strategies. It is necessary to study potential consumers, identify their requirements and develop a competent marketing strategy for building mutually beneficial relations of the organization with customers.

8p longtimenosee07 29-03-2024 7 2   Download

This study is to fill this gap by building a conceptual framework to examine the relationship between customer perceived value derived from SRT and customer loyalty along with factors influencing consumer attitudes and behavioral intentions toward SRT. The results of this study will provide valuable insights for retailers on how to implement SRT effectively to enhance retail store loyalty and performance.

6p vigojek 02-02-2024 5 1   Download

Ebook "Capture the mindshare and the market share will follow: The art and science of building brands" reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.

235p lucchinguyen 28-12-2023 3 2   Download

Ebook "Internet-based customer value management: Developing customer relationships online" deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and share-holder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it.

162p loivantrinh 29-10-2023 6 2   Download

Part 1 of ebook "Supply chain management: Best practices" provides readers with contents including: introduction to supply chain management; anatomy of a supply chain; supply chain metrics - measuring up to high standards; traditional core processes of supply chain management; manufacturing supply chain on the make;...

166p thamnhuocgiai 24-09-2023 6 5   Download

This study uses analytical methods on SPSS 20.0 software which building, analyzing and testing the model of factors affecting customer loyalty in process of online buying as well as theoretical relationships related to online shopping.

8p vimulcahy 18-09-2023 7 6   Download

Ebook Relationship marketing strategy presents the following content: Marketing Strategies that Build Customer Commitment and Loyalty; Foundations of Relationship Marketing Strategy; Exploratory Study of Consumer Preference Towards Common Relationship Marketing Tactics;...

32p chankora 16-06-2023 9 4   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 25 4   Download

Building and testing the relationship between elements of relational bonds and the individual customer loyalty through satisfaction; At the same time, testing the relationship between switching costs and individual customer loyalty. Provide administrative implications, suggestions for banking service providers in maintaining and enhancing individual customer loyalty.

22p kequaidan11 17-04-2021 9 0   Download

This paper provides a conceptual understanding of how co-creation can add value in the service industry regarding brand loyalty as well as customer relationship management through some of its basic features of co-creation which include co-designing, collaborating, tinkering, and submitting.

11p guineverehuynh 18-06-2020 30 4   Download

The purpose of this article is to build a consumer loyalty model by considering consumer satisfaction as a mediating variable between the image of micro banking and consumer relations with consumer loyalty. Design/methodology/approach of this article is a research on micro banking customers. The survey was conducted on 100 micro banking customers. The research shows that company image positively influences customer satisfaction and customer loyalty.

10p tozontozon 25-04-2020 6 0   Download

Lecturte Logistics management - Chapter: Customer service. In this chapter, students will be able to understand: Basic concept of customer service, basic communication skills of dealing with customers.

29p nomoney9 04-04-2017 73 11   Download

In collaborative marketing, companies support prospective customers in understanding and evaluating alternatives, in order to facilitate their purchase of optimal products. Their goal is to inform, educate, and develop trust, and eventually a relationship that yields repeat purchases and long term loyalty. The WWW in general, and virtual communities in particular, support direct and collaborative marketing strategies. Mapping an organizations target group into Internet communities becomes a strategic option in an effort to undertake collaborative marketing.

0p bi_ve_sau 05-02-2013 40 3   Download

This is common question, and it does not help when answers differ. There is a lot of confusion between a CRM business strategy and a CRM implementation strategy or plan. A CRM strategy is the blueprint for how you are going to achieve the ideal customer base. To do this means revisiting the marketing strategy. What products/services are you going to sell, to whom, at what price and through what channels. In a CRM strategy, this is extended to how is the enterprise going to build customer loyalty once it has got its target customer. How is it going to......

24p jolie 02-03-2009 373 148   Download