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Customer preferences
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Ebook Predicting market success: New ways to measure customer loyalty and engage consumers with your brand has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.
258p
vimeyers
29-05-2024
4
2
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A questionnaire survey has been distributed for this study and result showed that there are several aspects under each of segments that can lead to customer satisfaction by using the PLS-SEM and IPMA analysis. The findings in this study can be used by other hotel operators to have a thoughtful mind on the factors that driven customers’ preferences and satisfaction that will aid in designing a message with better persuasion and at the same time attract more tourists to come and visit Malaysia.
7p
longtimenosee10
26-04-2024
4
1
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The most preferred product branding behavior by local customers and local product is equivalent competitive standing for local and foreign products. Basically, well-known brands are likely to be purchased rather than those that are unknown. People often trust what they know and distrust, or, at the very least, feel suspicious with unknown brands.
5p
longtimenosee10
26-04-2024
1
1
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In this paper a smart configuration of the agent-based system for multiproduct dyadic supplier selection is proposed. The objective is to select suppliers for multiple products simultaneously in a vertical collaboration context between the supply chain dyad and the suppliers. Therefore, the novelty is involving the customer of the purchasing company and considering its preferences.
10p
longtimenosee10
26-04-2024
1
1
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The study employs a best-worst method (BWM) to assess which alternative and which criteria are the preferred ones when selecting a last-mile service provider in Vietnam. The selected criteria include shipping cost, lead-time, customer service, insurance policy and delivery liability, and the alternative are three last-mile service providers namely GHN, GHTK, J&T, the largest logistics companies operating in Vietnam.
10p
longtimenosee07
29-03-2024
5
2
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This paper aims to explore the reasons why most commuters are still preferring to opt using private vehicles. A total of 23 attributes concerning the quality of public transport services have been investigated by conducting surveys and collecting data.
9p
vishekhar
01-11-2023
3
1
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Ebook Relationship marketing strategy presents the following content: Marketing Strategies that Build Customer Commitment and Loyalty; Foundations of Relationship Marketing Strategy; Exploratory Study of Consumer Preference Towards Common Relationship Marketing Tactics;...
32p
chankora
16-06-2023
9
4
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Direct laryngoscopy remains the gold standard for endotracheal intubation and is preferred by experienced operators. However, an increasing number of reports currently support videolaryngoscopy, particularly for novice users. The widespread use of videolaryngoscopy may be limited due to financial limitations, especially in low-income countries. Therefore, affordable single-use scopes are now becoming increasingly popular.
6p
viottohahn
30-03-2022
13
1
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The purpose of this paper is to investigate how much effort a travel agent should make to avoid customer’s dissatisfaction. When a customer is looking for a travel package, the customer needs the travel agent providing the information related to the travel package. On the other hand, the travel agent does not know the customer preference.
13p
viuchinaga2711
21-10-2021
11
0
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During the last few years, new opportunities in the processed food sector like nutritive foods, spices, ready to cook food items like chapattis, vegetable dishes, pickles, snack foods etc., have been gaining wider acceptance. Consumers have been looking for more variety and new products. Simple random sampling procedure was followed and ultimately 200 consumers were selected. Good quality, product variety, brand image and attractive package are essential to attract customers. Brands of processed spices consumed in two cities were significantly different.
12p
chauchaungayxua11
23-03-2021
9
1
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Chapter 5 - Customers and sales. This chapter presents the following content: The customers page manages your customer list and transactions; on the customers page, you can: View and update a complete list of your customers and their contact information, add notes to any customer record,...
17p
tradaviahe14
27-01-2021
20
2
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The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.
0p
cothumenhmong6
17-07-2020
22
1
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This study employs Conjoint Analysis to ask to know the preference of Women in Cars. Results of the study are discussed with future directions for research.
11p
lucastanguyen
01-06-2020
12
2
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Retail industry is incessantly going through dynamic changes due to liberalization, globalization and consumer preferences. Retailing involves all actions that are engrossed in selling goods, services and ideas to the final consumer to satisfy customers’ needs.
10p
guineverehuynh
17-06-2020
6
1
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Price and promotion is the chief P’s of cosmetic market. Retaining customer is a challenging task for each marketer. The study investigates the demographic factors and their association with cosmetic brand preference.
8p
guineverehuynh
22-06-2020
6
0
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This paper focuses on the study of customer preferences and its related factors regarding Android Mobile Applications which is both exploratory and descriptive. Anova, a statistical tool was used to test the hypothesis.
11p
guineverehuynh
22-06-2020
6
0
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A study on the consumer brand awareness on biscuit is a worthy endeavour to draw the valid inferences in these aspects. The researcher makes this study to understand the preference and behavioral patterns of the customers of biscuits.
8p
orianahuynh
08-06-2020
43
1
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MNOs have grabbed the unbanked market including the rural areas that traditional banks have failed to access, traditional banks have been experiencing a decrease in the level of activity, including liquidity shortages, low deposits and limited credit availability. The MNOs have lower charges for transacting, and offer more convenience and accessibility as opposed to traditional banks. Interoperability between traditional banks and MNOs has been riddled with challenges from the main stream banking sector.
21p
trinhthamhodang2
21-01-2020
39
1
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This paper focuses on customers’ attitudes towards internet banking (IB), with particular reference to generational differences vis-à-vis such service. These factors are important for banks to project how demand is likely to develop over time. After modelling the IB adoption decision across a sample of countries, we conduct a questionnaire amongst bank customers who include users and non-users of IB and set up focus groups, each comprising participants from a specific age bracket.
19p
trinhthamhodang2
21-01-2020
26
3
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There is no denial of the fact that performance evaluation is a critical managerial attempt in any organization especially financial institutions such as banks. MCDM methods have been utilized as efficient and common tools in many fields such as finance and economy and attract significant attention from public and financial regulators. The numerous opinions and enormous criteria associated with bank performance evaluation confines the implication of any single objective model. Therefore, multi-criteria decision making approach has been applied for this purpose.
19p
chauchaungayxua2
04-01-2020
17
1
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