Developing marketing strategies

This article focuses on the social judgment theory and its application to examine consumer reactions to businesses. For businesses that apply green marketing strategies in their operations, consumer judgment has different characteristics, which moderates and alters the intention and behaviour of consuming green products. This study applied the documentary method, combining synthesis and evaluation to reveal that consumers often have psychological judgments about the reality of businesses that are implementing a sustainable development strategy.

10p toduongg 24-08-2024 3 1   Download

This paper contributes to the literature on the internationalization process of new ICT companies, especially the ride-hailing developer firms. It analyzes the global expansion of UBER in the Asian market. UBER did an aggressive expansion using a standard business model in every market that they get into. The strategy was on scale economy rather than localization of services. The case analysis suggests that UBER was unsuccessful in its global expansion due to a number of factors especially t

7p longtimenosee10 26-04-2024 2 2   Download

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.

6p longtimenosee09 08-04-2024 7 0   Download

The research subject is the process of economic and mathematical modelling of time series characterizing the bitcoin exchange rate volatility, based on the use of artificial neural networks. The purpose of the work is to search and scientifically substantiate the tools and mechanisms for developing prognostic estimates of the crypto currency market development. The paper considers the task of financial time series trend forecasting using the LSTM neural network for supply chain strategies.

5p longtimenosee09 08-04-2024 9 1   Download

The aim of this thesis is: To examine and evaluate commercial property market forecast theory and models used in forecasting market performance; to define and analyse downside risk exposure and strategies to manage risks in a real estate environment; to test the accuracy of commercial property market and economic forecasts and to determine whether they capture downside risks; to analyse and discuss the relationship between property forecast errors and economic forecast errors; to explore the current state of the australian commercial property market forecasting practice and its exposure to ...

403p runthenight04 02-02-2023 9 4   Download

The purpose of the thesis is three-fold. The first aim is to thoroughly review the extant literature in marketing and management and to prioritise key findings on country image effects and the main determinants of employer attractiveness. The second aim is to develop and test the conceptual model comprising these key determinants. The third aim is to make a theoretical contribution to this new area of research and to provide implications for organisations in their recruitment marketing strategies locally and globally.

272p runthenight04 02-02-2023 7 4   Download

Lesson "CRM in Marketing" lecture helps you understand the basics of CRM, its characteristics, and effective CRM applications. Hopefully you can use your knowledge of CRM applications for your business. We invite you to check out the details here.

35p mrh155 26-09-2022 21 7   Download

Lesson "Cross selling of Banking Products and Financial Services" provide readers with knowledge about cross-selling products at banks that need to meet the following factors: customers, products and sellers. Therefore, banks must develop their own cross-selling strategy, which must clarify issues related to the selection of target customers, to product selection, product packaging and marketing. It is impossible to ignore the training of professional sales staff. We invite you to consult.

25p mrh155 26-09-2022 33 4   Download

Lesson "Planning and Creating A Value Proposition The Offer" with content that helps readers know how to analyze the market, define goals and give a timeframe for implementation. Develop strategies with optimal solutions to bring profits and revenue to the business. Hope the document will help you in your work and life.

29p mrh155 26-09-2022 25 6   Download

This project is implemented with the goal of building and selecting local marketing strategies to promote tourism development in Can Tho city.

33p gaocaolon12 14-06-2021 30 4   Download

With the aforementioned subjects, the author conducts research on two aspects of the housing market in HCM city: analysis of housing supply and analysis of housing demand. On the supply side, the author analyzes the seller's bidding strategy. On the demand side, this thesis focuses on house buying behavior under the influence of current house’s characteristics.

28p kethamoi12 15-05-2021 10 2   Download

The subject matter of the thesis is the factors affecting consumer satisfaction in kitchen appliances in Vietnam market. Suggestions with the aim of supporting the process of developing marketing strategies for enterprises trading in kitchen appliances in the Vietnam market are also the subject of interest of the thesis.

34p cothumenhmong6 17-07-2020 32 3   Download

The research aims were to determine strategies in farmers' social capital strengthening to increase trust between farmers and stakeholders, in market structure, and technical-social farmers' empowerment.

8p christabelhuynh 04-06-2020 17 1   Download

The main purpose of our research is to analyze the methodological and practical aspects of the sustainable development strategy of competitiveness of the Kazakhstan regions and the ways to implement it based on territorial marketing.

16p tohitohi 22-05-2020 14 0   Download

The role will drive campaign strategy and execution to fuel product sales. Working closely with cross-functional team members, this role has both strategic and tactical responsibility for supporting the achievement of revenue and income objectives. Develop and implement lifecycle maintenance campaigns for key products, including analyzing market research and sales analytics, ideating messaging, developing sales tools, identifying competitive threats and taking action to mitigate; and creating best in class marketing/PR initiatives to drive sales...

2p lanjingyi 18-03-2020 65 3   Download

The dissertation aims to build theoretical and practical grounds on developing marketing strategies in the new market conditions which are adaptable to changes in the environment and market (customers, competition) in order to bring about orientations, views, goals and solutions with strong theoretical and practical foundations to develop marketing strategies for Vietnam’s retail supermarket chains located in Hanoi by 2023, vision 2030.

29p bibianh 19-09-2019 27 6   Download

Nowadays, the concept of globalization seems reduced to the size of the market and, export is only one aspect of the phenomenon of globalization. In global industries, it is now the most competitive positions and bases of competitiveness which should be established worldwide. Therefore, globalization raises strategies to become more global rather than local. Those strategies consist in expanding and coordinating all activities of the company worldwide.

91p nguyenyenyn117 18-06-2019 52 8   Download

This research project attempts to look at the secular use of Mindfulness as a potential organizational investment for Irish and U.S. companies to promote a high level of employee performance. For organisations to remain productive and competitive, they need a high level of employee performance as this translates to organization product quality and company reputation in a competitive market in any industry.

88p nguyenyenyn117 18-06-2019 52 5   Download

For hundreds of years, business people have been transmitting their wisdom generation to generation. In the middle 1990’s companies started to create units focused in managing their knowledge. Nowadays, Knowledge Management is still a relatively new discipline focused in developing the main competitive advantage that organizations have: the intellectual assets. Organizations recognise that Social Media can be enormously used to influence their customers. However, they exactly do not know how to confront this new tool.

87p nguyenyenyn117 18-06-2019 43 6   Download

This thesis researched the influence of ETBs on exporters from developing countries and their corresponding strategies through a case study of the Chinese organic food industry. Initially, a description of international trade and world export was developed, including their roles in the process of globalization. Trade barriers generated in international trade were then explained, with the focus on NTBs, especially ETBs. Lastly, the link between ETBs and market access was described and then the purpose of this study was proposed.

85p nguyenyenyn117 18-06-2019 47 5   Download