Ebook Consumer Behaviour

Part 1 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: consumers in emerging market; the study of consumer discrete emotions; consumer behaviour in emerging markets; customer relationship management in emerging markets; marketing tactics; distribution challenges in emerging markets; retailing in emerging markets; rural marketing issues in emerging markets;...

142p giangmacvien 22-06-2024 1 1   Download

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

Ebook "Advances in national brand and private label marketing: Fifth international conference, 2018" presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics.

177p giangdongdinh 30-05-2024 6 2   Download

Ebook "Higher education consumer choice" provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage.

144p giangdongdinh 30-05-2024 4 2   Download

Ebook "Handbook of sustainable travel" gathers distinguished researchers on travel behavior from a variety of disciplines, to offer state-of-the-art research and analysis encompassing environmental, traffic and transport psychology; transport planning and engineering; transport geography; transport economics; consumer services research; environmental sociology and well-being research.

342p giangdongdinh 28-05-2024 4 1   Download

Ebook "Consumer attitudes to food quality products" devotes special attention to the consumer and gives insight into an area of knowledge still very much in development; intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field; includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.

284p lucchinguyen 28-12-2023 4 2   Download

Ebook "Technology and finance: Challenges for financial markets, business strategies and policy makers" cover the following topics: the impact of technology on financial institutions - evolution or revolution; the relationship between technology and financial markets, including the impact of 'electronification' on financial markets and deposit insurance systems; the real and potential impact of technology on productivity growth, and possible implications for economic growth, monetary policy and markets;...

397p tuongnhuoclan 28-11-2023 6 5   Download

Ebook "Understanding consumer choice" shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.

279p loivantrinh 29-10-2023 6 3   Download

Part 1 book "Advances in sheep welfare" includes content: Understanding the natural behaviour of sheep, overview of sheep production systems, consumer and societal expectations for sheep products, sheep cognition and its implications for welfare, new physiological measures of the biological cost of responding to challenges,... and other contents.

169p oursky06 13-10-2023 7 3   Download

Part 1 of ebook "Selling and sales management (Tenth edition)" provides readers with contents including: sales perspective; sales environment; development and role of selling in marketing; sales strategies; consumer and organisational buyer behaviour; international selling;...

239p thamnhuocgiai 24-09-2023 8 5   Download

Part 1 of ebook "Consumer behaviour and analytics" provides readers with contents including: Chapter 1 - An introduction to consumer analytics; Chapter 2 - Purchase insight and the anatomy of transactions; Chapter 3 - Web and social media activity; Chapter 4 - Extant research and exogenous cognition;...

113p hanlinhchi 29-08-2023 13 6   Download

Continued part 1, part 2 of ebook "Consumer behaviour and analytics" provides readers with contents including: Chapter 5 - Elemental features of consumer choice needs, economics, deliberation and impulse; Chapter 6 - Perceptual and communicative features of consumer choice; Chapter 7 - Individual and social features of consumption; Chapter 8 - Knowledge-driven marketing and the modular adaptive dynamic schematic;...

104p hanlinhchi 29-08-2023 9 6   Download

Part 1 of ebook "Understanding the hospitality consumer" provides readers with content including: setting the context for the study of hospitality consumption; consuming hospitality services; the key perspectives seen as complementary to an understanding of hospitality consumer behaviour; social and cultural influences on hospitality consumer behaviour; the influence of reference groups on hospitality consumers;...

152p lytamnguyet 04-08-2023 4 3   Download

Continued part 1, part 2 of ebook "Understanding the hospitality consumer" provides readers with content including: understanding the hospitality consumer in contemporary society and beyond; postmodern consumers of hospitality services; researching contemporary hospitality behaviour; researching contemporary hospitality behaviour; hospitality implications of the revolution in consumption;...

118p lytamnguyet 04-08-2023 3 3   Download

Ebook Understanding customers (Second edition): Part 2 includes contents: Chapter 7 The behavioural sciences – problems and methods, Chapter 8 An introductory look at marketing research, Chapter 9 The presentation and interpretation of data, Chapter 10 Consumer decision making and modeling, Chapter 11 Learning, Chapter 12 Segmentation, Chapter 13 Attitude change, Chapter 14 Forecasting, change and the future.

180p haojiubujain03 04-08-2023 12 7   Download

Ebook Advanced diploma in business management: Strategic marketing management – Part 1 includes contents: Study unit 1 planning and strategy; study unit 2 the marketing function, objectives and strategy; study unit 3 marketing and strategic choice; study unit 4 analysing the marketing environment; study unit 5 marketing information; study unit 6 auditing the marketing mix; study unit 7 consumer markets and consumer behaviour.

206p haojiubujain03 04-08-2023 10 7   Download

Ebook Strategic marketing management: Part 1 includes contents: Chapter 1 introduction to strategic marketing management; chapter 2 marketing and the strategic marketing planning process; chapter 3 emerging marketing philosophies; chapter 4 marketing information, analysis and research; chapter 5 marketing and strategic choice; chapter 6 auditing the marketing mix; chapter 7 consumer markets and consumer behaviour; chapter 8 marketing planning.

242p haojiubujain03 04-08-2023 14 7   Download

Ebook Selling and sales management (8th ed) - Part 1 includes contents: Chapter 1 Development and role of selling in marketing, Chapter 2 Sales strategies, Chapter 3 Consumer and organisational buyer behaviour, Chapter 4 Sales settings, Chapter 5 International selling, Chapter 6 Law and ethical issues.

245p haojiubujain03 24-07-2023 12 6   Download

Ebook Diploma in Business Administration: Marketing presents the following content: Chapter 1 marketing culture and orientation, chapter 2 markets and the marketing environment, chapter 3 marketing strategies, chapter 4 marketing plan, chapter 5 research for marketing, chapter 6 understanding consumers and consumer behaviour, chapter 7 product management and development.…

360p haojiubujain02 03-07-2023 5 1   Download

Ebook Diploma in business management: Marketing policy, planning and communication – Part 2 presents the following content: Study unit 6 understanding consumers and consumer behaviour, study unit 7 product management and development, study unit 8 pricing policies and price setting, study unit 9 distribution policy and management, study unit 10 marketing communications, study unit 11 the international dimension to marketing, study unit 12 marketing issues: responsibility and change.

208p haojiubujain02 03-07-2023 6 5   Download