Ebook Practical research

Part 2 of ebook "Construction management in practice (Second edition)" provides readers with contents including: Chapter 8 - Budgeting; Chapter 9 - Financial performance; Chapter 10 - Quantitative decision-making; Chapter 11 - Operational research;..

203p mothoiphong 28-06-2024 3 2   Download

Part 1 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: exploring and exploiting relationships in business markets; understanding the sales force; entrepreneurship & family business in the global marketplace; embedding ethics in corporate practice; customer evaluation and cultural embeddedness; when firms get talkative a look at corporations and social media; research issues in various markets;...

207p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "When luxury meets art: Forms of collaboration between luxury brands and the arts" provides readers with contents including: introduction topicality and practical relevance of the research question; explanations on the notion of the luxury brand; explanations on the notion of art; attributes of luxury brand-art collaborations; preliminary methodological remarks; deductive attribute derivation; inductive attribute derivation;...

74p giangmacvien 22-06-2024 2 1   Download

Ebook "The drivers of wearable device usage: Practice and perspectives" collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smart-watches, activity trackers, and smart-glasses, potential drivers of wearable device usage are identified and evaluated.

71p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Determinants of private label attitude: Predicting consumers’ brand preferences using psychographics" provides readers with contents including: introduction background situation; practical relevance and application; theoretical preamble; fundamental assumptions; attitudes as predictors of intention; a critical assessment of the history of PLB research; demographics and their limitations; conceptual framework; questionnaire design;...

78p giangmacvien 22-06-2024 2 1   Download

Ebook "Minority marketing: Research perspectives for the 1990s (Proceedings of the 1993 minority marketing congress)" provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior.

126p giangmacvien 22-06-2024 1 1   Download

Ebook "Perspectives on public relations historiography and historical theorization: Other voices" is dedicated to my wife, Jenny, who has endured three decades of my practice and research in public relations, and to the scholars and practitioners who have embraced and contributed so much to the International History of Public Relations Conference.

130p giangmacvien 22-06-2024 1 1   Download

Hedge funds for dummies tells you what you need to know, whether you want to research an investment in hedge funds for yourself or for a pension, an endowment, or a foundation. I also give you information about investment theories and practices that apply to other types of investments so you can expand your portfolio. Even if you decide that hedge funds aren’t for you, you can increase the return and reduce the risk in your portfolio by using some of the same techniques that hedge fund managers use.

362p zizaybay1104 29-05-2024 4 2   Download

Ebook "Empowering brands with customer integration: Classification, benefits and success factors" rovides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.

108p giangdongdinh 30-05-2024 4 2   Download

This book is a systemic summary of the research of Guo-Fang Pang’s team on the theory and applied practice of detection technology of pesticide residues over the past 20 years. The innovative research achievements at an internationally advanced level in this field are fully demonstrated in this work. In addition, the progress of food safety detection technology has been promoted.

658p vimeyers 29-05-2024 2 2   Download

As environmental issues increasingly impinge on society, sociologists have turned their attention to nature and the environment. However, unlike the majority of sociological work on environmental issues, which has too often been dominated by abstract theoretical disputes, this book concentrates on empirical studies in environmental sociology. It shows what sociologists can bring to current debates over environmental topics (including genetic modification) and - using the author's first-hand research - demonstrates how sociologists can best pursue practical work on environmental topics.

214p vimeyers 29-05-2024 2 2   Download

Wealth Management has two themes: Private Banking and investment decisions regarding Structural Financial Products. Dr. Dimitris Chorafas examines in a rigorous way whether structured financial products are advisable investments for retail and institutional investors and, if yes, which risks they entail. This book addresses all these issues in a practical manner with numerous case studies and real-world examples drawn from the author’s intensive research.

391p vimeyers 29-05-2024 4 2   Download

The encyclopedia provides valuable reference material for those working in the field who wish to know more about a topic outside their area of expertise, as well as providing an authoritative reference source for students and researchers. Undergraduate students should find it a useful source of material, as will teachers and lecturers.

2285p vimeyers 29-05-2024 4 2   Download

"Advances in management accounting" (AIMA) publishes well-developed articles on a variety of current topics in management accounting that are relevant to researchers in both practice and academe. As one of the premier management accounting research journals, "AIMA" is well poised to meet the needs of management accounting scholars.

347p vimeyers 29-05-2024 6 2   Download

Ebook Handbook of management accounting research, Volume 1 sets the context for both Handbooks, with three chapters outlining the historical development of management accounting as a discipline and as a practice in three broad geographic settings. The bulk of the first volume then draws together a series of contributions that analyse the scholarly literature in terms of distinct intellectual and theoretical social science perspectives.

561p vimeyers 29-05-2024 5 2   Download

Ebook Handbook of management accounting research, Volume 2 of two groups of chapters. The first draw together research that has focussed on particular management accounting practices. The second set synthesise contributions to the literature that have been focussed within particular organisational contexts. Volume two concludes with a review of research on how management accounting practice and research varies around the world.

745p vimeyers 29-05-2024 3 2   Download

The field of performance measurement has evolved rapidly in the last few years with the development of new measurement frameworks and methodologies, such as the balanced scorecard, the performance prism, economic value added, economic profit, activity based costing and self-assessment techniques. The book will appeal to graduate students, managers and researchers interested in performance measurement, whatever their discipline.

382p vimeyers 29-05-2024 3 2   Download

This 5th volume provides a timely survey of the most critical aspects of developmental entrepreneurship currently being discussed in the fields of entrepreneurship, sociology, and economics. Written by the top luminaries in the field, the fifteen articles presented here represent a combination of empirical research, theoretical insight and practical suggestions.

449p vimeyers 29-05-2024 5 2   Download

Entrepreneurship Policy: Theory and Practice is the first book to fully analyze the construction of entrepreneurship policy, a rapidly-evolving area of policy about which little is known. From a study and assessment of the practices of governments in thirteen countries in Europe, North America and the Asia-Pacific, this book fully describes the policy area and shares new tools and methods for better understanding and explaining the why and how of an entrepreneurship policy approach.

316p vimeyers 29-05-2024 4 2   Download

This expansive and practical Handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. The Handbook is underpinned by the belief that qualitative research has the potential to charter hitherto unexplored waters in the field of entrepreneurship and thus contribute significantly to its further advancement.

516p vimeyers 29-05-2024 2 2   Download