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Effective public relations
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Part 2 of ebook "Public relations in China: Building and defending your brand in the PRC" provides readers with contents including: Chapter 4 - Public relations and corporate change in China; Chapter 5 - Crisis management in China; Chapter 6 - Social media and public relations in China; Chapter 7 - Conducting effective PR in China; Chapter 8 - 360-degree PR in China; Chapter 9 - Public relations agencies in China
101p
giangmacvien
22-06-2024
3
1
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Roger Haywood has advised many top companies on marketing and communications strategies (Including ICI, Rolls Royce, BA, Unilever, General Motors and Thomas Cook). He is Chairman of the Public Relations Standards Council and former Chairman of the CIM (Chartered Institute of Marketing) and former President of the IPR (Institute of Public Relations), all of them in Britain. He is also the author of All About Public Relations (McGraw-Hill).
337p
vimeyers
29-05-2024
3
1
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My aim in writing this book and my previous book Promote Your Business: How to write effective marketing material for your small business is to provide practical, workable advice to small businesses wishing to promote and grow their businesses. Both books are based on personal experience, running seminars, talking to other small business owners and reading widely.
206p
vimeyers
29-05-2024
3
2
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This paper aims to review a framework that investigate the effectiveness of mass marketing communication as a digital logistics tools toward promoting a new online public service platform “iakaun” for Employees Provident Fund (EPF). The use of online public service platform by the government for participatory and interactive relationships is increasing today.
9p
longtimenosee10
26-04-2024
2
2
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As public health interventions drive parasite populations to elimination, genetic epidemiology models that incorporate population genomics can be powerful tools for evaluating the effectiveness of continued intervention.
12p
vioraclene
31-03-2024
2
2
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Ebook "Informing an effective response to climate change" has been provided to the public to facilitate timely access to the report. Although the substance of the report is final, editorial changes may be made throughout the text and citations will be checked prior to publication. The final report will be available through the National Academies Press by autumn 2010.
276p
tuongnhuoclan
28-11-2023
9
4
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The book also appeals to instructors who want their students to thoroughly understand the basic principles of effective public relations and be able to apply them to specific, real-life situations. Indeed, many instructors report that this text does an outstanding job of instilling students with a deep understanding of what it means to be a public relations professional with high standards of ethical responsibility.
625p
thaodiep203
10-11-2023
25
6
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The world has already undergone several health-related upheavals that have drawn the attention among which obesity. It is an important public health problem as well in developed as in developing countries. In order to sustainably manage this disease and associated damages, medicinal plants could be an alternative solution to synthetic drugs which can present side effects.
14p
viisac
23-09-2023
2
0
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In communication research, one way to improve the effectiveness of communication activities is to survey recipient feedback. Therefore, this study surveyed student feedback on factors such as communication channels, messages, methods, forms of communication, needs and habits of using communication facilities, student interests, and enrollment activities of other universities to suggest some future enrollment communication activities for Dalat University.
18p
viberkshire
09-08-2023
4
2
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Ebook "Advertising, promotion, and other aspects of Integrated marketing communications (Ninth edition)" discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more.
754p
tichhythan
17-08-2023
12
8
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Ebook "Cutlip and Center's: Effective public relations (11th edition)" offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
1095p
tichhythan
17-08-2023
15
8
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Ebook Understanding and managing public organizations (Fifth edition): Part 2 includes contents: Chapter 6: Organizational goals and effectiveness; Chapter 7: Formulating and achieving purpose: power, decision making, and strategy; Chapter 8: Organizational structure, design, technology, information technology, and social media; Chapter 9: Understanding people in public organizations: motivation and motivation theory; Chapter 10: Understanding people in public organizations: values, incentives, and work-related attitudes; Chapter 11: Leadership, managerial roles, and organizational culture;...
428p
haojiubujain03
04-08-2023
11
6
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Continued part 1, part 2 of ebook "Advances in quantitative analysis of finance and accounting (Volume 6)" has presents the following content: intraday volume — volatility relation of the DOW - a behavioral interpretation; the pricing of initial public offerings - an option approach; determinants of winner–loser effects in national stock markets; earnings management in corporate voting - evidence from antitakeover charter amendments; deterministic portfolio selection models, selection bias, and an unlikely hero;...
137p
dieptieuung
20-07-2023
8
2
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Ebook Advertising, promotion, and other aspects of integrated marketing communications (7th ed): Part 2 includes the following chapters: Chapter 9: overview of advertising management: messages, media, and measurement; chapter 10: creating effective and creative advertising messages; chapter 11: selecting message appeals and picking endorsers; chapter 12: assessing ad message effectiveness; chapter 13: planning for and analyzing advertising media; chapter 14: using traditional advertising media; chapter 15: employing the internet for advertising; chapter 16: using other advertising media; ch...
394p
runthenight04
04-01-2023
16
9
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Despite effective strategies to prevent substance use and substance use disorders among college students, challenges remain. As young adults’ preference for and comfortability with web-based technology continues to increase, leveraging innovative approaches to rapidly evolving mHealth technology is critical for the success of lowering the risk for substance use and related consequences in college populations, and especially those at Hispanic Serving Institutions.
12p
viferrari
28-11-2022
6
2
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The primary aim of this study was to investigate the effects of these interventions on cognitive functions compared to a wait-list control group. The secondary aims were to examine if changes in cognition were related to change in cardiorespiratory fitness or movement behaviors and if age, sex, or cardiorespiratory fitness moderated these associations.
12p
viferrari
28-11-2022
7
2
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Job crafting is associated with positive work–related outcomes, but its effects on nonwork–related outcomes are unclear. The conservation of resources theory informed the hypotheses that work–nonwork facilitation mediates the relationship between job crafting and general health, and this mediation process is moderated by perceived boundary control.
12p
viferrari
28-11-2022
7
2
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Infertility has troubled millions of people worldwide while always being an ignored issue. The high cost of treatment or lack of services placed a barrier to the alleviation of infertility status. Governments play a significant role to promote infertility-related policies for better access to infertility services and comprehensive supports for infertile people.
11p
viferrari
28-11-2022
8
2
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Nearly 11% of the European population is affected by energy poverty. Energy poverty is defined by the European Commission (2016) as the inability to afford basic energy services to guarantee a decent standard of living. Energy poverty is considered a complex, multidimensional problem that affects environment, housing, urban development, and health. Living in energy poverty conditions is associated with poorer human health and wellbeing.
10p
viferrari
28-11-2022
10
2
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Despite a maturing literature on the association between subjective wellbeing (SWB) and mental condition, little is known regarding the happiness–physical health relation in China, among middle-aged and elderly women (MAEW) in particular. This study aimed to understand the effect of physical health on the SWB of MAEW in China.
9p
viferrari
28-11-2022
29
2
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