Green Marketing strategies

This study employs the utilizing qualitative survey research methodology. Each tourism resources were assessed the potential by 3 assessors according to the concept of UtilizationFocused Evaluation: UFA. In-depth interviews were conducted with a purposive sample. The data was analyzed through descriptive writing methods and content analysis, and conclusions were drawn based on consistency and causality.

8p viellison 06-05-2024 6 1   Download

The study is carried out with an objective to explore the impact of green supply chain management on different performance measures such as environmental performance, operational performance and financial performance. In addition to that, the mediating role of operational performance and the environmental performance in the relationship between green supply chain management and the financial performance is also examined.

11p longtimenosee10 26-04-2024 2 1   Download

This paper aims to present the real purpose of green marketing as well as the trend and current practices of green practice. This research is based on the secondary data collected from different sources. Furthermore, the benefit and challenges of green marketing along with various strategies related to green marketing,are also illustrated through this paper. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers.

8p vangphu 18-04-2021 15 1   Download

This study is the fact that none of the EAEU countries, except Armenia, will achieve the 2030 Agenda’s goals in the field of clean energy. The authors developed the Index of green potential usage and proposed clean energy development strategy for the EAEU.

9p nguyenxuankha_bevandan 13-08-2020 17 1   Download

At present in the Global Competition the organizations are showing greater interest towards Sustainable or “Green” marketing strategies. Sustainable or Green Marketing strategies is attributable to consumer sensitivity to environmental issues brought about by rising fuel prices, evidence of extensive ecological changes, and the tacit assumption that current consumption patterns place the planet’s prolonged existence at risk.

9p murielnguyen 29-06-2020 27 1   Download

This study is useful for the supermarket in Indonesia particularly in understanding customer behavior to the environmentally friendly product. So, the implementation of the marketing strategy is more precise. Besides, this study can be an input for the Indonesian Government in implementing a regulation associated with the global warming issue through research on environmental friendly product.

8p tozontozon 25-04-2020 21 3   Download

This study applied the convenience sampling method to survey 235 Muslim entrepreneurs through a self-administrated questionnaire. Data were analyzed using Smart PLS v.3 to test the hypothesis. The result showed that green product, green promotion, and green price have a positive relationship with firm performance.

8p tozontozon 25-04-2020 15 1   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 40 6   Download

This shift in technological connectivity offers marketers an opportunity to sew their conversations with consumers together into a coherent story. It’s not about bombarding people with marketing noise, but rather integrating previous interactions to ensure greater relevance when attention is being paid to a brand’s message. Treading the line between privacy fears and consumer empowerment is going to be a key determinant of success. In 2013 the green shoots of omnichannel strategies will involve companies turning existing datasets into active targeting engines.

16p docvachiase 03-05-2013 44 5   Download

Technology aided by matching policy and institutional support propelled the productivity- led growth in crop, animal, fish and horticulture production in India during the post-independence period. Agricultural growth trend achieved until now outpaced population growth and ensured food self-sufficiency. The Green, White, Blue and Yellow revolutions bear testimony to the success of the strategies pursued in the past. For accelerating income growth, alleviating poverty and enhancing nutrition security, agriculture sector has to move on to a higher growth trajectory in the coming decades.

36p hoangphiyeah1tv 18-04-2013 64 4   Download

The analysis illustrates numerous frameworks for the development of a destination marketing strategy and a comprehensive marketing mix. The paper also illustrates the relationship between marketing and planning of destinations and their conflicting and symbiotic relationship. This paper is based on research and consultancy on destination marketing around the world, where several frameworks have been tested and implemented. It discusses a wide spectrum of destination marketing tools and provides plentiful references for researchers who would like to study in-depth each technique.

49p lenh_hoi_xung 21-02-2013 59 7   Download

this report showcases smart marketing strategies from clean energy programs and solar marketers from across the country that address how to overcome the barriers faced by solar technology markets and serves as a guide for states in pursuing their own market planning process. While there has been a major increase in solar photovoltaic (pV) installations in recent years, the total amount of solar power installed nonetheless represents less than 0.1% of u.s. energy production.

132p lenh_hoi_xung 21-02-2013 64 7   Download

Leadership for Entrepreneurs Starting a new successful business involves more than a technology or service idea and a business plan. To survive, the entrepreneurial leader must adjust both focus and leadership style as the company moves from startup to development of infrastructure and f inally to enterprise. By examining the leadership qualities of successful entrepreneurs, you understand how they proactively adapt their focus and leadership styles to enhance the growth potential of their businesses.

0p mebachano 01-02-2013 59 4   Download

Green bonds are broadly defined as fixed-income securities that raise capital for a project with specific environmental benefits. Most green bonds issued to date have been climate bonds, where the proceeds go to climate mitigation or adaptation efforts. • Corporate, infrastructure and other projects have reduced access to traditional finance given the financial crisis’ effect on the global financial sector, so debt capital markets represent a key pool of assets that must be tapped in order to finance the transition to a low-carbon, resource-efficient and climate resilient economy.

11p taisaocothedung 12-01-2013 61 3   Download

There is no unique definition among investors of what green investing entails. However, for the purpose of this paper, „green‟ investments refer broadly to low carbon and climate resilient investments made in companies, projects and financial instruments that operate primarily in the renewable energy, clean technology, environmental technology or sustainability related markets as well as those investments that are climate change specific.

85p quaivatdo 19-11-2012 42 5   Download

Stakeholder green is a shade darker than market green. It applies market green logic to a variety of key stakeholder groups such as customers, suppliers, employees, communities, shareholders, and other financiers. There are many different ways to slice the stakeholder pie. Companies can seek to maximize the benefits of one group, or they can seek to harmonize the interests of all groups. Stakeholder green gets its color from responding to the needs of some or all stakeholder groups.

30p yeurauxanh88 28-09-2012 71 2   Download