Intention to use

So far, little is known about the determinants of the intention to use motorcycles among the young generations in developing countries. This study has proposed an extension of the Theory of Planned Behaviours (TPB) to investigate various factors associated with the motorcycle use intention of students in Hanoi, Vietnam.

13p vibecca 01-10-2024 3 1   Download

To sustain the development of urban transportation, electrifying private motorized vehicles is a top goal besides the development of public transport. This study aims at investigating the influential factors of continuance intention to use electric motorcycles based on an extension of Expectation Confirmation Theory (ECT).

14p vibecca 01-10-2024 1 0   Download

The objective of the paper was to analyze the factors influencing the purchase intention of consumers for imported beef in Long Bien district, Hanoi. Quantitative and qualitative methods were employed in this study based on an online survey using a structured questionnaire.

16p vibecca 01-10-2024 2 1   Download

The study was conducted to analyze the factors affecting the use of pig wastewater for crop cultivation in Hanoi city. Through the application of the Theory of Planned Behavior to develop the theoretical framework and structural equation modeling, the study showed that the behavior intention influenced the recycling behavior.

11p vibecca 01-10-2024 3 1   Download

The aims of study determined the rate of nursing job satisfaction in clinical and its relevant factors at an army hospital in Vietnam. Method: A descriptive cross-sectional study using stratified propotional sampling technique. The research instrument was a self-completed questionnaire following the JSS – version 1 of Paul Spector and using SPSS 13.1.

12p viavatis 29-08-2024 7 1   Download

The study aims to investigate the factors affecting Online Shoppers’ Repurchase Intentions in Binh Dinh Province. This study uses quantitative research methods and using SPSS to test the reliability of the scale, exploratory factor analysis (EFA) and regression analysis. Data for this research were collected from 135 online shoppers in Binh Dinh. The results show that four factors positively affect repurchase intention, including perceived usefulness, trust, perceived value, and enjoyment.

15p toduongg 24-08-2024 2 1   Download

This research aims to investigate the impact of digital content marketing (DCM) motivations on customer purchase intention through their engagement. In which, moderator effect of brand trust is considered. Applying Uses and Gratification Theory (UGT), the DCM motivations were classified into information, entertainment, social interaction, and remuneration.

20p toduongg 24-08-2024 2 0   Download

This research focuses on cosmetic products and observes the impact of celebrities and expert influencers on consumers’ brand admiration and purchase intentions. The mediating role played by brand admiration and brand attitude between influencer marketing and purchase intentions are tested. The survey method was employed to conduct this research, and data were collected from 522 respondents. The proposed hypotheses were tested using Cronbach’s Alpha coefficient and SEM structural models.

12p toduongg 24-08-2024 2 1   Download

The object of this article is to evaluate the factors affecting the behavioural intention to change from using traditional banking to digital banking services of Vietnamese individual customers. The author utilised Cronbach’s Alpha test, Confirmatory Factor Analysis (CFA) and Structure equation model (SEM) to analyse the survey data collected from 319 respondents who are only using traditional banking services or simultaneously using traditional banking services with digital banking services.

18p toduongg 24-08-2024 2 0   Download

This study presents a conceptual model combined with the technology acceptance model (TAM) and Push-Pull-Mooring (PPM) framework to identify the main determinants that affect customers' switching intention from cash payment to mobile payment in Vietnam. The results show that alternative attractiveness is the most impact pull factor, followed by mobility. Regarding push factors, low satisfaction and inconvenience of cash payment greatly influence both perceived ease of use and perceived usefulness.

18p toduongg 24-08-2024 6 0   Download

Momo and Moca e-wallets are considered to be the two most commonly used in big cities in Vietnam. Six factors that affect users' behavior of using e-wallets: Security and Privacy, Performance Expectancy, Ease of Use, Social Influence, Behavioral Intention, Experience. Comparative study of Performance Expectancy factors affecting the behavior of using Momo and Moca e-wallets. The degree of influence on the behavior of using Momo and Moca e-wallets is different. The research results will be useful for administrators to increase the use of e-wallets soon.

16p toduongg 24-08-2024 2 1   Download

This study aims to investigate factors affecting purchase intention towards beverages with environmentally friendly packaging. Data were collected using a survey with 155 consumers in Hue city, Vietnam. The findings reveal that various factors play a significant role in shaping purchase intention towards beverages with environmentally friendly packaging. These factors include environmental consciousness, perceived selfimage, perceived behavioral control, and attitude towards purchasing behavior.

18p toduongg 24-08-2024 2 2   Download

Drawing from the Unified Theory of Acceptance and Use of Technology, this paper aims to investigate the determinants that influence intention to use the Cloud-based Technology of low-technology (hereafter low-tech) small and medium businesses (SMBs) in Vietnam. Although low-tech SMBs usually contribute considerably to a nation’s GDP and jobs, their roles are often underestimated and underfunded.

18p toduongg 24-08-2024 6 2   Download

The research "Factors affecting students' intention to use electric buses in Ho Chi Minh city" will provide a multi-dimensional view of the transition to electric buses, with the hope that the results from this research will contribute to the construction of a public transportation system. effective, sustainable, and beneficial to both the community and the environment.

9p tonhiemm 07-06-2024 7 3   Download

This study analyzed political parties using marketing theory, especially supply chain management and political brands using the Customer Base Brand Equity (CBBE) approach. The political brand in this study can determine what factors are in the minds of voters or the mindset of the people that influence their behavior to produce brand equity that can be communicated and presented to the constituents so that the impact drives them towards electoral choices in certain parties.

12p longtimenosee09 08-04-2024 3 1   Download

The research aims to explore which factors will influence consumers’ intention to adopt e-wallet and the extent to which those will impact consumers’ behavior, then suggest some recommendations for improving e-wallet payment in Vinh Long province. In the current fierce competition, such information will be definitely valuable and useful for e-wallet service providers who are making every effort to expand the market and increase the number of e-wallet subscribers.

122p nkn8a8 19-07-2023 22 14   Download

One of the limitations of the BDI (Belief-Desire-Intention) model is the lack of any explicit mechanisms within the architecture to be able to learn. In particular, BDI agents do not possess the ability to adapt based on past experience. This is important in dynamic environments as they can change, causing previously successful methods for achieving goals to become inefficient or ineffective.

108p runthenight07 01-03-2023 10 3   Download

The thesis "Mutual fund intentional style drift: presence, motivation and performance impact" uses a methodical stock level analytical framework to uncover the presence of intentional style drift in a market of exclusively in-house fund managers, and investigates the motives and effects of style drift in a fledgling but immature fund market in China.

248p runthenight04 02-02-2023 6 2   Download

This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an online survey was created as an instrument for capturing attitude of consumers related to trust in B2C e-commerce in a global scale. The objectives of this research are: To understand trust issues from the consumer point of view in the online environment; and to provide a comprehensive guide to e-vendors on how to improve consumer trust and enhance B2C e-commerce.

313p runthenight04 02-02-2023 10 3   Download

Identifying whether there are any differences between two groups with real estate purchase intention to live in, who prefer townhouse, villas and those interested in apartment building under the relationship between EWOM perception and real estate purchase intention in Vietnam. Proposing recommendations to use EWOM in developing information channels through the Internet in order to promote real estate market in Vietnam.

0p angicungduoc11 17-04-2021 36 4   Download