LOYALTY AND TRUST
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This study aims to investigate the relationship between customer satisfaction, customer trust, customer loyalty, and eWOM. The quantitative method was implemented to examine the hypotheses in the research model. Data were collected from Ho Chi Minh City respondents using a convenient sampling method. Self-administrated questionnaires were delivered via the Internet for data collection.
14p viohoyo 25-04-2024 2 1 Download
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Supply chain Management has played a significant role in corporate efficiency and has attracted the attention of numerous academicians over the last few years. This study aims to determine how the influence of supply chain, virtue, integrity, trust in intermediaries, trust in sellers, and customer loyalty, on purchase intentions through online. Data were obtained by distributing 168 questionnaires to students in the Soloraya region which included: Klaten Regency, Sukoharjo Regency, Wonogiri Regency, Sragen Regency, Boyolali Regency, and Solo Kota.
7p longtimenosee06 27-03-2024 4 2 Download
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Ebook Capture the mindshare and the market share will follow: The art and science of building brands
Ebook "Capture the mindshare and the market share will follow: The art and science of building brands" reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.
235p lucchinguyen 28-12-2023 3 2 Download
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How to get customers’ satisfaction, trust and loyalty is not an easy question for Korean style restaurant in Vietnam. Brand experience is a key factor that has influences on customers’ satisfaction, customers’ repurchase and customers’ commitments with an organization. The authors use mix method of research that combines quantitative and qualitative methods to test the case of Gogi, a Korean style restaurant.
6p visherylsandber 04-07-2022 16 4 Download
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This research reviewed the literature on green marketing and proposes a new conceptual framework of customer loyalty. It uses four constructsdperceived quality, perceived risk, customer trust, and customer loyaltydin the context of environmentally friendly electronics products in Thailand.
7p guernsey 28-12-2021 11 0 Download
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Lecture Electronic Commerce (E-Commerce) - Chapter 8: Marketing and Advertising in E-Commerce provide students with knowledge about describe the factors that influence consumer behavior online; understand the decision-making process of consumer purchasing online; discuss the issues of e-loyalty and e-trust in electronic commerce (EC);...
42p bachnhuocdong 23-12-2021 15 3 Download
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The purpose of the study was to examine the impact of brand experience, brand image and brand trust on brand love, and the impact of brand love on brand loyalty and word of mouth. The primary data collection technique that is questionaire was used for the purpose of analyzing the data. It was distributed to 400 respondents from customer who using the product of motocycle brand. The data collected was analyzed through a Structural Equation Modeling – SEM.
11p huyetthienthan 23-11-2021 17 5 Download
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The results revealed the strongly significant relationship between pharmacist’s interaction behavior include perceived pharmacist’s listening, perceived pharmacist’s listening, perceived pharmacist’s professional competence of pharmacist and consumer loyalty with the role of consumer trust moderation and consumer satisfaction in pharmacies. The findings of this research can help the organization to understand customers' needs so that organizations can serve their customers better than their competitors, which finally leads to cost reduction and customer loyalty.
13p huyetthienthan 23-11-2021 20 1 Download
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E-learning is emerging as the new paradigm of modern education. This study examines the relationships among overall e-learning service quality, e-learning student trust, and e-learning student loyalty in the context of Vietnam. Survey data collected from 690 students in 12 universities in Hanoi were analyzed by regression analysis. The results indicated that the overall e-learning service quality was positively related to e-learning student trust, which in turn positively influences elearning student loyalty.
13p huyetthienthan 23-11-2021 22 1 Download
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Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.
55p caphesuadathemtac 09-11-2021 25 4 Download
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The importance of customer loyalty in online retailing has been accepted as a critical issue in the literature over recent decades. Surprisingly, the research area of e-loyalty remains scarce despite the accelerating trend of multi-channel retailing in the context of e-commerce environment. Based on the theories of channel integration and consumer behaviour, this study suggests and verifies the research framework for antecedents of e-loyalty in the context of fashion retailing sector in Danang, Vietnam.
13p viwendy2711 05-10-2021 20 4 Download
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This study in Metro indicates that more effort needs to be made to improve Trust, Delivery Logistics and Payment Methods.
5p murielnguyen 01-07-2020 16 5 Download
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Effectively managing customer service satisfaction is a topic of vast interest for marketing practitioners and academics alike because of their positive impact on customer behavior and firm performance.
9p murielnguyen 01-07-2020 18 1 Download
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The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.
0p cothumenhmong6 17-07-2020 22 1 Download
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The design of this study uses an explanatory approach. The data analysis technique uses structural equation model (SEM) and sampling is limited to certain criteria (purposive sampling).
11p guineverehuynh 19-06-2020 23 4 Download
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The points to be noted in the results of data analysis are (1) Two new variables emerged - “Central Innovation Office” and “Age” (2) Some Variables got eliminated – “Efforts” + Associated Variables, “User Satisfaction and Trust” + Associated Variables, “Familiarity”, “Innovator Support”, “Environmental Benefits”, “Environmental Benefits”, “Trade up or Buy” and “Brand Loyalty”.
19p cleopatrahuynh 01-06-2020 15 0 Download
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The major purpose of this paper was to examine the direct and indirect effect of customer delight to customer electronic loyalty through customers’ trust. For this major purpose, an empirical survey was conducted with the active participation of 242 respondents from three big cities, namely Jakarta, Bandung, and Surabaya cities located in Java Island, Indonesia.
7p cleopatrahuynh 01-06-2020 9 0 Download
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This paper focuses on identifying the effects of attitude, trust, switching cost on loyalty of individual customers in commercial banks in Ho Chi Minh City. Based on a sample of 282 customers, the paper employs Frequencies, Cronbach's Alpha test, Exploratory Factor Analysis (EFA), Affirmative Factor Analysis (CFA) and Structural Equation Model (SEM) for analysis.
10p kelseynguyen 26-05-2020 28 2 Download
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The aim of the present study is to examine the influence of website quality on consumer’s e-loyalty, noting the mediating role of e-trust, e-satisfaction, and perceived enjoyment. Besides, this study examines the consequence of consumer’s e-loyalty.
20p tohitohi 22-05-2020 44 4 Download
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The results proved a significant relationship between brand awareness and brand loyalty and brand equity. We also verified the relationships between brand communication, brand trust, and brand image. These findings provide an example of one such implication, such as what universities should emphasize in their marketing efforts.
10p tozontozon 25-04-2020 16 2 Download