Marketing majors

This thesis investigated the major factors contributing to marketing success, as measured by average annual Return on Shareholders Funds, within the Australian corporate finance market, during the period 1983 to 1987. The study's findings are based on the analysis of the responses to a detailed mail questionnaire, and several follow-up in-depth interviews. The questionnaire was mailed to nearly five hundred of the most senior executives working in the corporate finance market in late 1987.

273p runthenight07 01-03-2023 4 3   Download

The majority of ready-to-wear shoes available in Australia are currently made in South-East Asian countries, mimicking current fashion styles, but compromising on quality to reduce cost for the Western market. It can be a challenge for women to purchase a suitable pair of dress shoes that is visually pleasing, functional and appropriate for a work environment. This research project investigated the availability of suitable dress footwear for working women within the Australian market.

88p runthenight04 02-02-2023 2 1   Download

"Doctoral thesis of Philosophy: Empirical analysis of stock return synchronicity comparison of developed and emerging markets" is divided into eight chapters. Chapter two contains a literature review and chapter three explains the methodology and the data used in the thesis. Chapters four, five and six use the three different synchronicity measures in an analysis of emerging and developed markets. A comparison between the three synchronicity measures is provided in chapter seven.

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The major purpose of this dissertation is to test the practical applicability of RO theory through valuation of flexibility using selected case studies from the Australian residential property development market to either support or oppose the adoption of RO theory for property development decision making in practice.

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Market failure, inconsistency and fluctuation have been some of the challenges facing small-medium scale farmers (SMFs) in Fiji. Past records show that major government and privately driven marketing projects have failed to achieve long-term sustainability. This thesis takes into account these shortcomings and proposes an alternative framework based on the ideology of clustering, which has been shown to be successful in other countries.

322p runthenight04 02-02-2023 7 5   Download

Lecture Electronic commerce - Chapter 5: B2B E-Commerce: Selling and Buying in Private E-Markets learning objectives: Describe the B2B field. Describe the major types of B2B models. Discuss the characteristics of the sell-side marketplace, including auctions. Describe the sell-side intermediary models. Describe the characteristics of the buy-side marketplace and e-procurement. Explain how reverse auctions work in B2B.

50p caphesuadathemtac 09-11-2021 25 4   Download

Lecture Electronic commerce - Chapter 1: Overview of Electronic Commerce learning objectives: Define electronic commerce (EC) and describe its various categories; Describe and discuss the content and framework of EC; Describe the major types of EC transactions; Describe the digital revolution as a driver of EC; Describe the business environment as a driver of EC.

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In this paper, employ asymmetric multivariate GARCH approaches to examine their performance on the volatility interactions between global crude oil prices and seven major stock market indices. Insofar as volatility spillover across these markets is a crucial element for portfolio diversification and risk management, we also examine the optimal weights and hedge ratios for oil-stock portfolio holdings with respect to the results.

19p nguyenxuankha_bevandan 13-08-2020 27 2   Download

The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.

0p cothumenhmong6 17-07-2020 23 2   Download

The thesis examines the Investors’ reaction to the stock trading announcement of internal shareholders, stakeholders and major shareholders being foreign investors.

35p dungmaithuy 18-09-2019 29 5   Download

This article provides a direction for furfure research in small and medium enterprises invest in foreigner countries; specially in Vietnam market. The major projects that Korea Enterprises invested covered mostly in the Northern of Vietnam provinces such as Bac Ninh, Ha Noi, Hai Phong, Thai Nguyen. Meanwhile, in southern Vietnam, the Mekong River Delta region with many projects calling for investment in agriculture and tourism has not attracted much attention from Korean investors.

8p queencongchua2 29-08-2019 26 1   Download

For hundreds of years, business people have been transmitting their wisdom generation to generation. In the middle 1990’s companies started to create units focused in managing their knowledge. Nowadays, Knowledge Management is still a relatively new discipline focused in developing the main competitive advantage that organizations have: the intellectual assets. Organizations recognise that Social Media can be enormously used to influence their customers. However, they exactly do not know how to confront this new tool.

87p nguyenyenyn117 18-06-2019 43 6   Download

Aqua-cultured fish is one of the dominant export products in Vietnam. The development of this sector is a major source of foreign currency and employment. The success of the sector encourages both local and foreign investment.

12p thiendiadaodien_5 08-01-2019 38 4   Download

This chapter define marketing and the marketing process, explain the importance of understanding customers and identify the five core marketplace concepts, identify the elements of a customer-driven marketing strategy and discuss the marketing management orientations, discuss customer relationship management and creating value for and capturing value from customers, describe the major trends and forces changing the marketing landscape.

32p allbymyself_06 28-01-2016 97 6   Download

This chapter describe the environmental forces that affect the company’s ability to serve its customers, describe the environmental forces that affect the company’s ability to serve its customers, identify the major trends in the firm’s natural and technological environments, explain the key changes in the political and cultural environments, discuss how companies can react to the marketing environment.

33p allbymyself_06 28-01-2016 62 6   Download

After studying this chapter you will: Understand the consumer market and the major factors that influence consumer buyer behavior, identify and discuss the stages in the buyer decision process, describe the adoption and diffusion process for new products, define the business market and identify the major factors that influence business buyer behavior, list and define the steps in the business buying decision process.

35p allbymyself_06 28-01-2016 114 9   Download

This chapter define the three steps of target marketing: market segmentation, market targeting, and market positioning; list and discuss the major bases for segmenting consumer and business markets; explain how companies identify attractive market segments and choose a target marketing strategy; discuss how companies position their products for maximum competitive advantage in the marketplace.

32p allbymyself_06 28-01-2016 79 7   Download

Chapter 7 define product and the major classifications of products and services; describe the decisions companies make regarding their individual products and services, product lines, and product mixes; discuss branding strategy – the decisions firms make in building and managing their brands; identify the four characteristics that affect the marketing of a service and the additional marketing considerations that services require; discuss two additional product issues: socially responsible product decisions and international product and services marketing.

37p allbymyself_06 28-01-2016 100 8   Download

Chapter 9 discuss the importance of understanding customer value perceptions and company costs when setting prices, identify and define the other important internal and external factors affecting a firm’s pricing decisions, describe the major strategies for pricing imitative and new products, explain how companies find a set of prices that maximizes the profits from the total product mix, discuss how companies adjust their prices to take into account different types of customers and situations.

31p allbymyself_06 28-01-2016 99 6   Download

This chapter explain the roles of retailers and wholesalers in the distribution channel, describe the major types of retailers and give examples of each, identify the major types of wholesalers and give examples of each, explain the marketing decisions facing retailers and wholesalers.

23p allbymyself_06 28-01-2016 73 6   Download