Marketing model

Lecture Corporate finance deparment: Chapter 3 - Risk and return, after completing this section, you will understand knowledge about: Understand the expected returns and variances; measure the expected returns and variances; understand the portfolio; understand the systematic risk and unsystematic risk; understand the security market line, capital asset pricing model;...Please refer to the documentation for more details.

59p thuyduong0906 01-07-2024 0 0   Download

Part 1 of ebook "Retirement portfolios workbook: Theory, construction, and management" provides readers with contents including: questions of portfolio focus and stage of life; a short primer on economic models of retirement income; the importance of lifestyle flooring; annuities and longevity insurance; flooring with capital markets products; building retirement income portfolios; creating allocations for constructing practical portfolios by age and lifestyle needs;...

100p mothoiphong 28-06-2024 1 1   Download

Part 2 of ebook "Value chain marketing: A marketing strategy to overcome immediate customer innovation resistance" provides readers with contents including: Part IV - Computational modeling; Part V - Integrating findings; Appendix A – Details, pilot study; Appendix B – Details, case study; Appendix C – Details, agent-based simulation study;...

125p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Social commerce: Marketing, technology and management" provides readers with contents including: the foundations; introduction to social commerce; tools and platforms for social commerce; supporting theories and concepts for social commerce; social media marketing; marketing communications in social media; customer engagement and metrics; social shopping concepts, benefits, and models;...

196p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: positioning in online social networks through QDQ media; modelling the influence of eWOM on loyalty behaviour in social network sites; crowdsourcing as a competitive advantage for new business models; analyzing a successful incubator business model; website effectiveness for tourism accommodation companies;...

81p giangmacvien 22-06-2024 1 1   Download

Ebook "The drivers of wearable device usage: Practice and perspectives" collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smart-watches, activity trackers, and smart-glasses, potential drivers of wearable device usage are identified and evaluated.

71p giangmacvien 22-06-2024 3 1   Download

Part 2 of ebook "Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation" provides readers with contents including: organizing open innovation for sustainability; vision and radical innovation; innovating the business model; real options reasoning and innovative performance in the context of dynamic capabilities; uncovering driving forces for better product innovation;...

118p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Digital Darwinism: Branding and business models in Jeopardy" provides readers with contents including: how marketing becomes the ROI driver within the company; confidence the latest currency in marketing and management; social CRM the new rules of the game in leading customers; why marketing is becoming a service; the necessity of change management;...

126p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Digital relevance: Developing marketing content and strategies that drive results" provides readers with contents including: strategy - building the foundation; relevance - the frame for engagement; positioning for competitive advantage; the need for a continuum approach; storytelling - make your customer the hero;...

127p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 17 - Critical factors within organizations influencing effective use of crm solutions; Chapter 18 - Customer voices incorporated in a marketing class - a review; Chapter 19 - Demutualisation of stock exchanges in India - the corporate governance chapter; Chapter 20 - Determining the optimal price point - using van westendorp’s price sensitivity meter; Chapter 21 - Do middle-level managers have a role in strategy formulation and implementation, insights into an indian public and private sector ...

252p giangmacvien 22-06-2024 3 1   Download

Part 2 of ebook "Market mediations: Semiotic investigations on consumers, objects and brands" provides readers with contents including: Chapter 4 - Ethics despite amorality; Chapter 5 - Narrativities; Chapter 6 - I/Materialities; Chapter 7 - Embodiments;...

124p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 11 - The formulation of strategy-3 - strategies for leaders, followers, challengers and nichers; Chapter 12 - The strategic management of the marketing mix; Chapter 13 - Criteria of choice; Chapter 14 - Modelling approaches-1; Chapter 15 - Modelling approaches-2; Chapter 16 - Problems to overcome; Chapter 17 - Management control-1; Chapter 18 - Management control-2;...

444p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Modeling markets: Analyzing marketing phenomena and improving marketing decision making" provides readers with contents including: Chapter 1 - Building models for markets; Chapter 2 - Model specification; Chapter 3 - Data; Chapter 4 - Estimation and testing; Chapter 5 - Validation and testing;...

188p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Modeling markets: Analyzing marketing phenomena and improving marketing decision making" provides readers with contents including: Chapter 6 - Re-estimation introduction to more advanced estimation methods; Chapter 7 - Examples of models for aggregate demand; Chapter 8 - Individual demand models; Chapter 9 - Examples of database marketing models; Chapter 10 - Use implementation issues;...

229p giangmacvien 22-06-2024 1 1   Download

Ebook "Scaling the tail: Managing profitable growth in emerging markets" presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

179p giangmacvien 22-06-2024 2 1   Download

Ebook "Proceedings of the fifth international Conference on finance and accounting for the promotion of sustainable development in the private sector (FASPS5)" is a collection of articles about: asymmetric impact of public debt on credit supply to private sector in Vietnam - a NARDL model approach; impact of the pandemic shock on the Vietnamese stock market and policy implications; assessment of effeciency of agribank’s support policies for private sector operations in field of agriculture, forestry and fisheries; financial resources for cooperative development in Vietnam; corporate social ...

1451p leminhvu111 07-06-2024 3 0   Download

This paper investigates the impact of the pandemic on the Vietnamese stock market (VNX). Historically, pandemics have often caused major disruptions to the economies of many countries, and stock markets are quick to reflect these impacts. The pandemic has created major challenges for the VNX, even though Vietnam has successfully controlled the pandemic. This paper uses the Vector Autoregression (VAR) method to quantify the impact of on the VNX. The VAR model is used to analyze the dynamic interactions between time series variables.

12p leminhvu111 07-06-2024 1 0   Download

In the context of globalization and a rapidly growing economy, financial resources play an extremely important role in maintaining and developing business activities of enterprises. In particular, in Vietnam, one of the countries witnessing strong economic development, it requires businesses to have abundant and sustainable financial resources. However, the fluctuations in the macro market economy also have a significant impact on the financial resources of businesses.

12p leminhvu111 07-06-2024 1 0   Download

The study encompasses various analytical techniques, including descriptive statistics, Cronbach’s Alpha, Exploratory Factor Analysis (EFA), multivariate regression models, and hypothesis testing through SPSS software. The findings reveal that six key factors, namely leadership, digital business strategy, employee capabilities, technology infrastructure, organizational culture, and external market pressures, exert significant influence on digital transformation in these enterprises.

10p leminhvu111 07-06-2024 1 0   Download

This research study is an insight into the intricate relationship between macroeconomic factors and the performance of the Vietnam’s stock market. Drawing on an extensive dataset covering the recent five-year period, the study employs a multifaceted methodology that combines data analysis, time-series modeling, and sector-specific analysis to comprehensively evaluate the dynamic interactions between key macroeconomic indicators and stock market returns.

13p leminhvu111 07-06-2024 0 0   Download