Marketing success

Chapter 12 - Strategic leadership. After reading the material in this chapter, you should be able to: Define strategic leadership and describe the importance of top-level managers, define top management teams and explain their effects on firm performance, describe the managerial succession process using internal and external managerial labor markets,...

25p shiwo_ding6 25-05-2019 33 1   Download

This research has been undertaken by theoretical and practical investigation via a critique of the historical and contemporary topics surrounding women’s apparel size definitions. This analysis has informed the development of an alternative size model to assist design and production of mass market apparel. There is expectation from both apparel manufacturers and consumers that apparel standards are necessary for the efficient production and distribution of mass market apparel.

121p runthenight05 01-03-2023 8 4   Download

This thesis investigated the major factors contributing to marketing success, as measured by average annual Return on Shareholders Funds, within the Australian corporate finance market, during the period 1983 to 1987. The study's findings are based on the analysis of the responses to a detailed mail questionnaire, and several follow-up in-depth interviews. The questionnaire was mailed to nearly five hundred of the most senior executives working in the corporate finance market in late 1987.

273p runthenight07 01-03-2023 6 4   Download

Given that the implementation of mega infrastructure projects continues to fail to achieve most of their strategies and benefits, where decisions are generally guided by government policy rather than the market, the aim of the research is to investigate factors that influence organisational strategic decision-making on the implementation of mega public sector infrastructure program of projects. This also includes the exploration of an effective governance mechanism to optimise its success.

340p runthenight04 02-02-2023 8 2   Download

This study focuses on exploring the effects of networks on the process of commercialisation in the biotechnology industry. The biotechnology industry itself has a specific position in the industrial markets because of its capability of successfully employing network knowledge to innovate products and services. However, the industry struggles to implement the resource networks to take innovations to market.

248p runthenight04 02-02-2023 10 3   Download

Market failure, inconsistency and fluctuation have been some of the challenges facing small-medium scale farmers (SMFs) in Fiji. Past records show that major government and privately driven marketing projects have failed to achieve long-term sustainability. This thesis takes into account these shortcomings and proposes an alternative framework based on the ideology of clustering, which has been shown to be successful in other countries.

322p runthenight04 02-02-2023 9 5   Download

The research extends the understanding of these factors through the incorporation of Absorptive Capacity (ACAP). Accordingly, a model is developed that integrates ACAP, MVC and MV with market-driving innovation performance, comprising before-launch stage performance, post-launch stage performance and financial performance. External and internal structural factors relevant to the firm such as size and the nature of its competitive environment are also considered as moderators in the model.

440p runthenight04 02-02-2023 7 3   Download

Summary of Doctoral thesis of Economic: Marketing strategy for exporting bamboo and rattan products in Vietnam including content about: summary, analysis and establishment of a basic theoretical framework for implementing export marketing strategies (CLMXK) for rattan, bamboo and rattan products (MTTD) in Vietnamese enterprises.

27p lanxichen 05-05-2020 47 4   Download

Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend product or service enhancements to improve customer satisfaction and sales potential. Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.

3p lanjingyi 18-03-2020 61 4   Download

The researcher defines success with reference to the semi‐conductor industry as the positive progress made by a company in creating sustainable competitive advantage even if immediate profits are not realized. Critical success can then be defined as the factors of success that a company should prioritize in order to proceed in a constructive direction. With the critical success factors defined, the researcher determined that a mixed‐method survey instrument would be used encompassing both qualitative and quantitative questions.

92p nguyenyenyn117 18-06-2019 44 6   Download

There has undoubtedly been rapid economic growth in China over the last few decades and the importance of the Chinese market for the aviation industry has greatly increased as China opens up its skies to the West. One of the key challenges for any foreign executive conducting business in China is to understand how cultural differences can impact on business deals. Therefore this study addressed the interesting question of how Chinese culture and in particular the traditional concept of guanxi can impact Irish executives in the aviation industry when conducting business in China.

94p nguyenyenyn117 18-06-2019 74 6   Download

For hundreds of years, business people have been transmitting their wisdom generation to generation. In the middle 1990’s companies started to create units focused in managing their knowledge. Nowadays, Knowledge Management is still a relatively new discipline focused in developing the main competitive advantage that organizations have: the intellectual assets. Organizations recognise that Social Media can be enormously used to influence their customers. However, they exactly do not know how to confront this new tool.

87p nguyenyenyn117 18-06-2019 44 6   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 41 6   Download

This academic investigation for the Dublin Business School by Julia Dieterich, an MBA graduate in 2014, will discuss how to market effectively the innovative electronic car in the German automotive sector in relation to a green branding marketing approach. It could be proved that the demand for electronic cars is currently mildly growing and just will be increase in a long term. An optimized marketing approach should help to so lve this current industrial problem.

88p nguyenyenyn117 14-06-2019 18 6   Download

Fundamental–all must have successfully led an initiative before reaching this level. The ‘apprentice’ initiative managers have had assignments and training that prepare them for their first initiative. Typically, these first initiatives will be Tier III, cost saving and Marketing only initiatives and are mostly Band II people. Initiative Leadership – Overall Skills assessment Preparing for Success talks about that.

10p bluepearlhcm 09-10-2015 40 4   Download

So you’ve decided it’s time to get serious about social media, and you’re excited to begin building a strategy and a social media team. Whether your team is diving in for the first time, or restructuring an existing strategy so that it becomes more effective, you should aim to answer the following questions for your team. 1. 2. 3. 4. 5. 6. Why are we engaging in social media? Who should be part of our social media team? Where should our team focus our efforts in social media? What social media content should we monitor and create? How should our...

9p hoangliensonnhi 14-08-2013 118 12   Download

Building a social media program is an exciting opportunity. It’s an opportunity to dramatically change the way you connect with customers and other constituents - a chance to tap into conversations, learn more about how your brand is perceived, promote your product or service in new ways, and ultimately grow your business. Often the things you learn in your social media program can inform your more traditional marketing efforts as well, as you engage directly with your audience and learn more about what makes them tick. But there’s a lot of work that needs to be done before jumping into...

7p hoangliensonnhi 14-08-2013 101 10   Download

In any well-managed business environment, marketing activities are carried out as directed in an annual marketing plan or a marketing program (campaign) plan or both. Developing marketing plans is an essential skill for marketers at many levels in the enterprise. Jain summarizes outcomes of successful planning and execution

4p cauvongkhongsac 26-06-2013 69 4   Download

WAGE RETURNS FOR POST -SECONDARY EDUCATION: A COMPARISON FOR SELECTED PROGRAMS BY LEVELS OF EDUCATION AND INDUSTRY TYPE The potential effects of school choice programs depend critically on what characteristics parents value in schools. Hanushek, for example, notes that parents might not choose effective schools over others that are less effective but offer “pleasant surroundings, athletic facilities, [and] cultural advantages,” (1981, p. 34). To the extent that parents choose productive schools, market discipline can induce greater productivity from school administrators and teachers.

148p mualan_mualan 25-02-2013 62 11   Download

Đề tài được thực hiện nhằm hệ thống hóa lý luận về truyền thông cổ động theo một trình tự hợp lí. Vận dụng cơ sở lí luận để phân tích hoạt động kinh doanh và thực trạng của hoạt động truyền thông cổ động cho sản phẩm thẻ ATM tại Ngân hàng Nông nghiệp và Phát triển Nông thôn Việt Nam. Trên cơ sở lí luận và nắm bắt được tình hình hoạt động kinh doanh cũng như những hạn chế còn tồn đọng để đưa ra các giải pháp khắc phục và phát triển phù hợp với tình hình kinh doanh của Ngân hàng Nông nghiệp và Phát triển Nông thôn Việt Nam trong giai đoạn hiện nay.

68p ngocchung75 01-03-2012 236 55   Download