Measuring customer

The paper used secondary data collected from the branch and primary data gathered from 50 representative customers and 10 credit officers related the group lending of the branch. Data analysis methods consisted of descriptive statistics and comparative analysis, incorporated with the measurements for bank performance and quality.

10p vibecca 01-10-2024 3 1   Download

This paper presents performance measurement at the higher education concerning in customers and stakeholders’ perspective using the Analytic Hierarchy Process (AHP) method. AHP is a quantitative method which can deal with complicated decision-making problem for evaluation. Total of four main criteria and 26 sub-criteria were identified as significant to the customers and stakeholders’ perspective.

8p longtimenosee10 26-04-2024 4 2   Download

This study engaged in the measurement and calculation of hidden quality costs in a sound and scientific manner in order to find solutions to the problem and achieve the research objectives. Increase in the sales and profits and market share of the economic unit and satisfaction of the customer are achieved through the effective the management of these costs. A deductive approach was employed in the study and a number of conclusions were made from the analysis of the results.

9p longtimenosee10 26-04-2024 17 2   Download

This article seeks to assess the cost of losing customers and, consequently, the credibility of the organization in the target market. For the wider scope of content, supply chain of mobile phone companies are targeted as a community has been evaluated. The results of the survey showed that today's companies should pay more attention to lost customers, and take measures to reduce them.

3p longtimenosee10 26-04-2024 3 2   Download

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.

6p longtimenosee09 08-04-2024 7 0   Download

This paper examines the relationship between employee commitment and supply chain integration dimensions by Leader-Member Exchange (LMX) to explain several performance measures, such as flexibility, delivery, quality, inventory and customer satisfaction. So three elements shape leadership in Leader-Member Exchange (LMX) theory as a relationship and process are investigated. LMX quality is important for the company, because it relates to employee behavior and attitudes, including improving employee performance.

13p longtimenosee09 08-04-2024 7 0   Download

Research purposes: Based on the theoretical research and the status of communication skills of call center agents with customers, the thesis proposes a number of measures to improve communication skills with customers for the agents in order to enhance the quality of customer support services via phone.

27p tunelove 10-06-2021 15 4   Download

Determining the factors affecting the intention of individual customers to choose online banking services at Vietnamese commercial banks. Measure and evaluate the impact of each factor on the intention of individual customers to choose online banking services at commercial banks in Vietnam. Proposing some administrative implications to develop online banking services of individual customers at Vietnamese commercial banks.

31p kethamoi12 15-05-2021 12 3   Download

In order to reach the reseach goal, this study needs to achieve three objectives as follows: (1) Systematizing literature related to the topic of customer complaints; (2) Identify and measure the influence of atecedents of compaint intention of customers who using telecom service in Mekong Delta region; (3) Proposing management implications to motivate consumers to complain directly to telecom service providers in the Mekong Delta region.

24p kequaidan6 15-07-2020 34 1   Download

Firstly, identify and measure the influence of the factors on the decision to buy products with environmental friendly packaging in Vietnam. Second, test the difference between gender, age, education level and income on the decision to buy products that are environmentally friendly. Thirdly, help managers understand the factors that influence the decision to buy products that have environmental friendly packaging, and provide the administrator with solutions for reference based on research results in order to help businesses attract customers and expand market size in Vietnam.

28p kequaidan6 15-07-2020 48 3   Download

As the nature of services provided by airlines is a little different to other service industries, additional research is needed to evaluate the service quality of airline services and its effects on customer satisfaction using appropriate dimensions of service quality.

9p guineverehuynh 22-06-2020 24 3   Download

This study considers the supply chain processes as a point of concern. Competitor pressure, customer pressure, regulatory measures (ISO 140001 etc.) and socio-cultural responsibility are the key drivers.

12p tohitohi 22-05-2020 23 0   Download

Discovering and measure the relationship between brand equity, value equity and relationship equity in the retail supermarket industry in Vietnam. Exploring the moderator role of customer personality traits on causal relationships between research concepts in the retail supermarket industry in Vietnam. Proposing management implications for marketing managers and business management in Vietnam's retail industry in generally and Vietnam's retail supermarket sector in particularly.

27p bibianh 25-09-2019 54 3   Download

From both the supermarket and consumer’s point of view, the researcher illustrates the substantial research findings in the SPSS software outputs (such as tables, graphs and pie charts) and document analysis formats. The researcher discusses the reasons and importance of using hybrid segmentation strategy, utilizing the comparisons of the quantitative and qualitative research findings in the Irish and Chinese markets to measure and analyze dynamic consumers’ profiles internationally.

180p nguyenyenyn117 18-06-2019 30 6   Download

Lecture "Marketing management - Chapter 4: Creating Long-Term loyalty relationships" presentation of content: Steps in a customer value analysis, establishing value, measuring satisfaction, maximizing customer lifetime value, estimating lifetime value,... And other contents.

28p bautroibinhyen11 03-01-2017 68 5   Download

Discover how to understand the attraction of department stores under perspective of shoppers, rather than from the perspective of operators of department stores. Since then, seeks way to measure it. Discover the determinants of customer attraction of the department stores under the perspectives of shoppers, measure the impact of these factors to the attractiveness of the department stores. Conduct shopper segmentation based on their expectations for factor of attraction of going department stores.

27p change11 29-06-2016 68 6   Download

Research objectives: Overviewing scientific works relating to development of trade relations between Viet Nam and SACU countries, issues had been researched, identifying issues have not been or not deeply been then decide to further research in this thesis. This thesis will theoretically and practicially resarch international trade in general and trade relations between a country and member countries of a customs union in particular.

26p change03 06-05-2016 43 2   Download

Chapter 4 - Measuring the success of strategic initiatives. The learning objectives for this chapter include: Compare efficiency IT metrics and effectiveness IT metrics, list and describe five common types of efficiency IT metrics, list and describe four types of effectiveness IT metrics, explain customer metrics and their importance to an organization.

22p tangtuy11 20-05-2016 43 2   Download

After completing this chapter, you should be able to: understand the various purposes of performance measurement systems and the role of these systems in enhancing customer value and shareholder value; understand why conventional financial measures are not sufficient for managing an organisation; describe the characteristics of contemporary approaches to performance measurement;...

30p allbymyself_07 01-02-2016 55 3   Download

This chapter is an expansion of chapter 14 from the second edition, and relates contemporary cost management and time management to the generation of customer value. As in the previous edition, cost management techniques include activity-based management, business process re-engineering, and life-cycle costing. There is a more detailed coverage of target costing. The new material on time-based management includes measures of break-even time and time-to-market, and identifying and managing time drivers.

30p allbymyself_07 01-02-2016 58 2   Download