Place marketing

Part 1 of ebook "Rethinking place branding: Comprehensive brand development for cities and regions" provides readers with contents including: Chapter 1 - The need to rethink place branding; Chapter 2 - Rethinking the place branding construct; Chapter 3 - Rethinking the place product from the perspective of the service-dominant logic of marketing; Chapter 4 - Rethinking sense of place sense of one and sense of many; Chapter 5 - Rethinking place identities; Chapter 6 - Rethinking virtual and online place branding; Chapter 7 - Rethinking strategic place branding in the digital age;...

126p giangmacvien 22-06-2024 1 1   Download

Ebook Brand new justice: How branding places and products can help the developing world, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price.

184p vimeyers 29-05-2024 2 2   Download

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

285p vimeyers 29-05-2024 3 2   Download

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.

6p longtimenosee09 08-04-2024 0 0   Download

Continued part 1, part 2 of ebook "City spaces - Tourist places: Urban tourism precincts" provides readers with contents including: conflicts and politics in precinct development; visitor–host relationships; precinct planning and design, management and marketing; Grote market Groningen; darling harbour; Sheffield city centre; exploiting the benefits of world heritage listing; lessons for theory and practice;...

179p tuongnhuoclan 27-11-2023 5 3   Download

Ebook "The capital market: Its nature and significance" emphasis in each study is upon recent work, but each topic will generally be placed in a historical context so that the reader may see the logical development of thought through time. Selected bibliographies are provided to guide readers to more extensive works. Each study aims at a brief treatment of the salient problems in order to avoid clouding the issues in too much detailed argument.

157p mocthanhdao0210 19-11-2023 8 4   Download

Ebook "Financial reporting & analysis: Using financial accounting information" teaches financial accounting from both the user’s and the preparer’s perspective. It includes the language and the preparation of financial statements. Reliance is placed on actual annual reports, 10-Ks, and proxy statements. Sufficient background material is included, facilitating its use for students who do not have prior courses in accounting or finance.

643p loivantrinh 29-10-2023 11 4   Download

Ebook "How to brand nations, cities and destinations: A planning book for place branding" is to compile a thorough scientific theoretical framework and suggested procedures, based on practical experience, of how to build a brand for a place; country, city or a tourism destination. In the authors’ opinion, this planning book and the proposed action plan form a unique entity.

212p loivantrinh 29-10-2023 5 3   Download

Continued part 1, part 2 of ebook "Craft beverages and tourism - Volume 2: Environmental, societal, and marketing implications" provides readers with contents including: Chapter 7 - New Jersey craft distilleries, sense of place and sustainability; Chapter 8 - Drink tourism, a profile of the intoxicated traveler; Chapter 9 - Craft brewing festivals; Chapter 10 - (Micro)movements and microbrew, on craft beer, tourism trails, and material transformations in three urban industrial sites;...

124p dangsovu 20-10-2023 8 5   Download

Ebook "Hote/Motel operations: An overview (2nd edition)" helps readers in the travel and tourism industries understand the organizational and operational aspects of lodgings. It covers each department of a property and its organization and responsibilities, the methods of marketing a property, and legal requirements faced by properties. Emphasis has been placed on amenities, providing service to business travelers, and security issues.

188p dangsovu 20-10-2023 6 3   Download

The study in this paper utilizes Vietnamese firm-level data to investigate the micro-dynamics of entry, exit and aggregate productivity growth in the Vietnamese manufacturing sector. The data covers the years 2010 to 2016 when substantial trade liberalization took place.

13p vimulcahy 18-09-2023 6 3   Download

International economic integration, in the simple concept, is the institutional link among countries. According to this understanding, economic integration has taken place for thousands of years and global economic integration has taken place two thousand years ago when the Roman Empire invaded the world and expanded its network, transport, promote the circulation of goods in the whole occupied territory.

8p tethientran 27-07-2023 8 5   Download

This book is aimed at developers who want to launch their startup with no outside funding. It’s for companies started by real developers solving real pain points using desktop, web and mobile applications. This book intentionally avoids topics restricted to venturebacked startups such as: honing your investor pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.

214p haojiubujain03 24-07-2023 6 5   Download

presents the following content: Chapter 1: traditional library thinking, chapter 2: the constraints of tradition, chapter 3: it’s all about the customer, chapter 4: library as place, chapter 5: the library collection, chapter 6: library services, chapter 7: information technology, chapter 8: library staffing, chapter 9: removing the shackles of tradition.

115p runthenight08 12-04-2023 6 2   Download

This second edition of Web-Based Instruction: A Guide for Libraries will help you decide if you would like to implement Web-based instruction and, if so, will lead you through the process. It is aimed toward the library instruction practitioner who has some basic knowledge of and experience with Web authoring procedures but who has no previous experience in creating interactive educational Web sites.

281p runthenight08 12-04-2023 3 2   Download

This dissertation is composed of two parts, an integrative essay and a set of published papers. The essay and the collection of papers are placed in the context of development and application of time series econometric models in a temporal-axis from 1970s through 2005, with particular focus in the Marketing discipline. The main aim of the integrative essay is on modelling the effects of marketing actions on performance variables, such as sales and market share in competitive markets.

7p runthenight04 02-02-2023 1 0   Download

Ebook The art and science of teaching and learning: Part 2 presents the following content: Chapter 10 a curriculum for the future, chapter 11 improving literacy, chapter 12 learning to read, chapter 13 state-approved knowledge? chapter 14 education in the market place, chapter 15 performance-related pay, chapter 16 the problems of incompetence, chapter 17 communicating with teachers and the public, chapter 18 education, satire and polemic.

116p runthenight05 30-01-2023 11 2   Download

Ebook Small business management: Entrepreneurship and beyond - Part 2 presents the following content: Chapter 11 small business marketing: strategy and research; chapter 12 small business marketing: product; chapter 13 small business marketing: place; chapter 14 small business marketing: price and promotion; chapter 15 international small business; chapter 16 professional small business management; chapter 17 human resource management; chapter 18 operations management.

244p runthenight03 07-12-2022 12 4   Download

Chapter 4 - Analyzing political and legal environments. Common and civil law countries account for about 30 percent of the world’s gross national product. Global marketers must be aware of the problems centering on marketing issues such as the “4Ps”, product, place, price and promotion. Intellectual property is an integral part of international trade, and its importance is increasing as the effective use of knowledge contributes ever more to national and international economic prosperity.

25p runordie9 27-09-2022 16 6   Download

The main goals of this chapter are to: Components of pricing as competitive tools in international marketing, how to control pricing in parallel import or gray markets, price escalation and how to minimize its effect, countertrading and its place in international marketing practices, the mechanics of price quotations, the mechanics of getting paid.

34p runordie9 27-09-2022 13 7   Download