Sale and marketing

This thesis extends research on marketing communication and promotional mix strategies. Extant literature reveals that there is a dearth of academic research and literature on marketing communication, promotional mix, and IMC in Lao PDR HEIs. Promotional mix is defined as a form of marketing communication consisting of advertising, publicity, sales promotion, direct marketing, personal selling, events, and sponsorships. Promotional mix tools have been employed as a significant component of marketing communication strategies.

196p runthenight04 02-02-2023 10 3   Download

This dissertation is composed of two parts, an integrative essay and a set of published papers. The essay and the collection of papers are placed in the context of development and application of time series econometric models in a temporal-axis from 1970s through 2005, with particular focus in the Marketing discipline. The main aim of the integrative essay is on modelling the effects of marketing actions on performance variables, such as sales and market share in competitive markets.

7p runthenight04 02-02-2023 6 1   Download

To study the scientific basis to build the optimal calculation model of electricity sales for the system of staged reservoirs under competitive power generation conditions in order to provide operational instructions in combination with the coordination chart deliver the full annual output contract and drive to the largest revenue.

27p hobbsandshaw 09-06-2021 16 4   Download

With the aforementioned subjects, the author conducts research on two aspects of the housing market in HCM city: analysis of housing supply and analysis of housing demand. On the supply side, the author analyzes the seller's bidding strategy. On the demand side, this thesis focuses on house buying behavior under the influence of current house’s characteristics.

28p kethamoi12 15-05-2021 11 3   Download

The overall objective of the topic is to identify and measure the influence of elements of brand equity on overall brand equity in a multi-dimensional approach; assess the impact of manufacturer's sales support on brand equity and overall brand equity. On that basis, some policy suggestions are proposed to help improve the effectiveness of brand value of these products.

28p cothumenhmong6 17-07-2020 18 1   Download

Promoting export-based industry is a challenging task. Industrial competitiveness is frequently used as the overall indicator. The article offers a novel result of priority weights of Thai silver jewelry industry.

12p lucastanguyen 01-06-2020 15 1   Download

The main purpose of this study was to establish the moderating role of external environment on the relationship between resource isolating mechanism and sustain competitive advantage among commercial banks in Kenya.

10p guineverehuynh 18-06-2020 28 4   Download

In this study, panel data analysis is performed to assess not only the Textile Sector which holds an important place in Turkish Economy but also the impact of Research and Development investments of 14 firms, competing in national and international markets in this sector with public securities traded in Istanbul Stock Exchange, on their market prices, net sales and equity capital.

8p guineverehuynh 21-06-2020 31 5   Download

This paper examines the effect of supply chain on performance indicators including sales growth and market value in the context of manufacturing firms in Kuwait.

14p tocectocec 24-05-2020 15 1   Download

The role will drive campaign strategy and execution to fuel product sales. Working closely with cross-functional team members, this role has both strategic and tactical responsibility for supporting the achievement of revenue and income objectives. Develop and implement lifecycle maintenance campaigns for key products, including analyzing market research and sales analytics, ideating messaging, developing sales tools, identifying competitive threats and taking action to mitigate; and creating best in class marketing/PR initiatives to drive sales...

2p lanjingyi 18-03-2020 65 3   Download

Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend product or service enhancements to improve customer satisfaction and sales potential. Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.

3p lanjingyi 18-03-2020 59 3   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

0p nguyenyenyn117 18-06-2019 40 6   Download

Learning objectives: Understand the central role played by end-users and their demands in the design of marketing channels, define “service outputs” and identify and analyze them, recognize how to divide a market into channel segments for the purposes of marketing channel design or modification, understand how to target channel segments to optimize sales and profits.... and other contents.

6p tieu_vu08 05-05-2018 40 2   Download

Lecture "Marketing metrics - Chapter 3: Market and sales forecast" presentation of content: Competitiveness metrics, market projection. Invite you to reference.

6p bautroibinhyen11 03-01-2017 46 2   Download

In this chapter you will understand the importance and nature of personal selling. Know the three basic sales tasks and what the various kinds of salespeople are expected to do. Know what the sales manager must do including selecting, training, and organizing salespeople to carry out the personal selling job. Understand how the right compensation plan can help motivate and control salespeople.

9p allbymyself_06 26-01-2016 58 5   Download

After completing this chapter, students will: Understand why a marketing manager sets specific objectives to guide the advertising effort, understand when the various kinds of advertising are needed, understand how to choose the "best" medium, understand how to plan the "best" message - that is, the copy thrust, understand what advertising agencies do and how they are paid,...

12p allbymyself_06 26-01-2016 68 3   Download

Chapter 17 help learners review the types of decisions firms face in designing a sales force; learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force; understand how salespeople improve their selling, negotiation, and relationship-building skills.

17p namthangtinhlang_00 28-10-2015 88 8   Download

The Web has become the visible interface of the Internet Many corporations now use the Web for advertising, marketing and sales Web servers might be easy to use but… Complicated to configure correctly and difficult to build without security flaws They can serve as a security hole by which an adversary might be able to access other data and computer systems

19p muathu_102 28-01-2013 47 4   Download

Although the concept of prebiotics and probiotics started in the 1970’s, it was dormant until 1994 when Danone, an European dairy and confectionary manufacturer, launched Actimel probiotic drinking yogurt in 100 ml daily-dose bottles. Actimel revolutionizes the dietary supplements market and is now considered as the leading “immunity” yogurt brand worldwide. Actimel earned over $1.8 billion in retail sales in 2007. The concept of prebiotics and probiotics reached its peak in April 2008 when the International Probiotics Association had its World Congress in Los Angeles, CA. ...

13p genius111 26-04-2011 117 34   Download

Sản phẩm nhà hàng có hai loại: hàng hóa (món ăn tự chế, mua sẳn từ các nhà cung ứng) và dịch vụ phục vụ món ăn thức uống cho khách (kỹ năng nghề nghiệp giỏi, giao thiếp tốt, ngoại ngữ nhất định) chất lượng dịch vụ không ngừng nâng lên.

3p nangkemdau 26-04-2011 603 157   Download