Strategic market management

Part 1 of ebook "Strategic management in construction (Second edition)" provides readers with contents including: techniques for the strategic planner; portfolio management, delphi techniques and scenarios; marketing and promotional strategies in construction; a synthesis of strategic management in construction; strategic management in the construction industry; entry and exit barriers exist in an industry; core business, core competencies and distinctive capabilities;...

96p mothoiphong 28-06-2024 2 1   Download

Part 1 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: ICT and tourism; tourism branding, identity, reputation co-creation, and word-of-mouth in the age of social media; technological innovation in e-tourism; open data challenges and opportunities for the tourism industry; the role of ICT within tourism development processes in post industrial sites; e-reputation management and strategic business development using web 2.0 tools;...

137p giangmacvien 22-06-2024 4 1   Download

Part 2 of ebook "Strategic marketing: Market-oriented corporate and business unit planning" provides readers with contents including: Chapter 4 - Market-oriented business unit planning; Chapter 5 - Planning the marketing mix; Chapter 6 - Marketing implementation and management control;...

156p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: consumers in emerging market; the study of consumer discrete emotions; consumer behaviour in emerging markets; customer relationship management in emerging markets; marketing tactics; distribution challenges in emerging markets; retailing in emerging markets; rural marketing issues in emerging markets;...

142p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: digital marketing; strategic application of mobile couponing in Indian market; digital disruption in emerging markets; multinational marketing; challenges in customer relationship management with export customers; rising ethnic nationalism and protectionism; business to business marketing; business strategy;...

219p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 17 - Critical factors within organizations influencing effective use of crm solutions; Chapter 18 - Customer voices incorporated in a marketing class - a review; Chapter 19 - Demutualisation of stock exchanges in India - the corporate governance chapter; Chapter 20 - Determining the optimal price point - using van westendorp’s price sensitivity meter; Chapter 21 - Do middle-level managers have a role in strategy formulation and implementation, insights into an indian public and private sector ...

252p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Marketing auditing and the analysis of capability; Chapter 3 - Segmental, productivity and ratio analysis; Chapter 4 - Market and environmental analysis; Chapter 5 - Approaches to customer analysis; Chapter 6 - Approaches to competitor analysis; Chapter 7 - Missions and objectives; Chapter 8 - Market segmentation, targeting and positioning;...

439p giangmacvien 22-06-2024 4 1   Download

Part 2 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 11 - The formulation of strategy-3 - strategies for leaders, followers, challengers and nichers; Chapter 12 - The strategic management of the marketing mix; Chapter 13 - Criteria of choice; Chapter 14 - Modelling approaches-1; Chapter 15 - Modelling approaches-2; Chapter 16 - Problems to overcome; Chapter 17 - Management control-1; Chapter 18 - Management control-2;...

444p giangmacvien 22-06-2024 2 1   Download

Ebook "Multinational management: A casebook on Asia’s global market leaders" demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals.

367p giangdongdinh 30-05-2024 4 2   Download

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

285p vimeyers 29-05-2024 3 2   Download

Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies. With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.

577p vimeyers 29-05-2024 7 2   Download

This study engaged in the measurement and calculation of hidden quality costs in a sound and scientific manner in order to find solutions to the problem and achieve the research objectives. Increase in the sales and profits and market share of the economic unit and satisfaction of the customer are achieved through the effective the management of these costs. A deductive approach was employed in the study and a number of conclusions were made from the analysis of the results.

9p longtimenosee10 26-04-2024 3 1   Download

This article substantiates the need to strategize food markets’ development in the region as components of the region's reproduction cycle of food products by using supply chain management. The authors suggest two approaches in terms of this development in the region. Within the framework of the product-territorial approach, strategies have been defined for the development of markets for individual food products in order to activate internal sources of forming product supply.

7p longtimenosee10 26-04-2024 1 1   Download

The main objective of the current study is the enhancement in literature of SC with untying the association between SC practices, the innovation in CHIN and strategy orientation. SC practices have positive impact of Market orientation. Results are consistent with results of past studies of SC practices development achievement with the use of Market orientation. Contradiction with expectation information reveals that SC practices was not significant and positively related with resource orientation.

9p longtimenosee09 08-04-2024 2 0   Download

The aim of this study is strategic planning of poultry cluster to determine the leverage points based on the supply chain strategy and to offer approaches according to commercial soft technology maturity. The study was performed using field study and documentation between September 2017 and August 2018. The results highlight the leverage points regarding supply and demand management of chicken meat with an emphasis on export market and low maturity of business technology in Golestan poultry markets.

7p longtimenosee09 08-04-2024 3 0   Download

In this article, after analyzing the different approaches, a generalized definition is derived. In unstable market conditions, the success of the firm in the market depends on its competitiveness, timely establishment of strategic goals, flexibility of the production system, which is ensured by the accuracy and timeliness of management decisions.

5p longtimenosee09 08-04-2024 4 1   Download

This study aimed to investigate Firm Innovation Performance based on the effect of factors such as Product Innovation, Process Innovation, and Market Innovation. The object of the research was the West Java Chapter of Indonesian Women Entrepreneur Association.

3p visergey 02-04-2024 7 1   Download

In the health industry, distribution model, customers, and product catalog pose a unique set of problems for your supply chain. The article discusses the identification of strategic groups within health and resort services market based on the suuply chain strategiers. The article presents the results of the research supported by grant № 19-410- 230059r_a from the Russian Foundation for Basic Research.

7p longtimenosee07 29-03-2024 6 2   Download

Recently, supply chain practices are consider are the effective practices because it enhance he business performance by improving their processes and also capture the emphasis of the researchers. Thus, the ongoing study’s aim is to inspect the role of market strategies and market performance along with the supply chain performance on the firm performance of the textile sector in Indonesia.

8p longtimenosee07 29-03-2024 4 2   Download

The study "The supply chain process management methodology within the strategic space and considering the leasing for market development" is based on the methodology for modeling cash flows of the recipient enterprise and the method of discounting its cash flows generated with the participation of the industrial enterprise in the supply chain process.

8p longtimenosee07 29-03-2024 3 2   Download