Strategic market management

The article "Strategic market management of commercial businesses: A case study at Hapromart chain" conducts research on strategic market management of commercial enterprises to form basic theories, and empirical research at Hapromart chain to illustrate these points.

14p toduongg 24-08-2024 0 0   Download

This study engaged in the measurement and calculation of hidden quality costs in a sound and scientific manner in order to find solutions to the problem and achieve the research objectives. Increase in the sales and profits and market share of the economic unit and satisfaction of the customer are achieved through the effective the management of these costs. A deductive approach was employed in the study and a number of conclusions were made from the analysis of the results.

9p longtimenosee10 26-04-2024 17 2   Download

This thesis examines the influence of Selection Performance, Monitoring and Business Assistance Intensity, Resource Allocation, and Professional Management Services on business incubation performance. This study extends current research by investigating an additional construct which examines targeted areas of professional management services including marketing and promotion, strategic management, financial management, and staff and personnel management.

286p runthenight04 02-02-2023 8 2   Download

Given that the implementation of mega infrastructure projects continues to fail to achieve most of their strategies and benefits, where decisions are generally guided by government policy rather than the market, the aim of the research is to investigate factors that influence organisational strategic decision-making on the implementation of mega public sector infrastructure program of projects. This also includes the exploration of an effective governance mechanism to optimise its success.

340p runthenight04 02-02-2023 7 2   Download

Giáo trình "Quản trị chiến lược toàn cầu (Global strategic management)" được biên soạn nhằm mục đích cung cấp những kiến thức có tính cập nhật và được chọn lọc cho phù hợp với đặc điểm của doanh nghiệp và thực tiễn môi trường kinh doanh hiện nay. Giáo trình được kết cấu thành 8 chương và chia thành 2 phần, phần 2 trình bày những nội dung về: liên minh chiến lược và sáp nhập và mua lại toàn cầu; quản trị sản xuất và logistics toàn cầu; quản trị marketing toàn cầu; quản trị nhân sự toàn cầu;...

165p ryomaechizen 01-07-2022 78 37   Download

Bài giảng Quản trị thị trường chiến lược - Chương 0: Mở đầu. Chương này khái quát sơ lược về nội dung môn học, phương pháp đánh giá kết quả học tập, đề tài thảo luận, các tài liệu tham khảo liên quan trong học phần Quản trị thị trường chiến lược. Mời các bạn cùng tham khảo!

7p hidetoshidekisugi 16-06-2022 24 2   Download

Chương 10 - Thực hiện chiến lược. Nội dung cơ bản của bài giảng chương 10 lược là: Các vấn đề quản trị, các vấn đề marketing, các vấn đề tài chính, các vấn đề R & D, các các vấn đề về hệ thống thông tin. Bài giảng được trình bày khoa học, súc tích giúp các bạn sinh viên tiếp thu bài học nhanh. Mời các bạn cùng tham khảo.

101p lovebychance02 28-04-2021 32 7   Download

This paper examines the effect of supply chain on performance indicators including sales growth and market value in the context of manufacturing firms in Kuwait.

14p tocectocec 24-05-2020 15 1   Download

The role will drive campaign strategy and execution to fuel product sales. Working closely with cross-functional team members, this role has both strategic and tactical responsibility for supporting the achievement of revenue and income objectives. Develop and implement lifecycle maintenance campaigns for key products, including analyzing market research and sales analytics, ideating messaging, developing sales tools, identifying competitive threats and taking action to mitigate; and creating best in class marketing/PR initiatives to drive sales...

2p lanjingyi 18-03-2020 65 3   Download

Chapter 12 - Strategic leadership. After reading the material in this chapter, you should be able to: Define strategic leadership and describe the importance of top-level managers, define top management teams and explain their effects on firm performance, describe the managerial succession process using internal and external managerial labor markets,...

25p shiwo_ding6 25-05-2019 31 1   Download

Lecture "Marketing management - Chapter 8: Creating brand equity" presentation of content: Steps in strategic brand management, the role of brands, brand knowledge, drivers of brand equity, brand element choice criteria, designing holistic marketing activities,... And other contents.

37p bautroibinhyen11 03-01-2017 62 5   Download

This chapter is an expansion of chapter 14 from the second edition, and relates contemporary cost management and time management to the generation of customer value. As in the previous edition, cost management techniques include activity-based management, business process re-engineering, and life-cycle costing. There is a more detailed coverage of target costing. The new material on time-based management includes measures of break-even time and time-to-market, and identifying and managing time drivers.

30p allbymyself_07 01-02-2016 58 2   Download

In this chapter: Explain companywide strategic planning and its four steps, discuss how to design business portfolios and growth strategies, discuss how to design business portfolios and growth strategies, describe the elements of a customer-driven marketing strategy and mix and the forces that influence it, list the marketing management functions, including the elements of a marketing plan.

33p allbymyself_06 28-01-2016 88 8   Download

In this chapter, the following content will be discussed: Companywide strategic planning: Defining Marketing ’s role, designing the business portfolio, planning Marketing: Partnering to build customer relationships, Marketing strategy and the Marketing mix, managing the Marketing effort, measuring and managing return on Marketing investment.

31p allbymyself_06 28-01-2016 85 9   Download

In this chapter you will understand the importance and nature of personal selling. Know the three basic sales tasks and what the various kinds of salespeople are expected to do. Know what the sales manager must do including selecting, training, and organizing salespeople to carry out the personal selling job. Understand how the right compensation plan can help motivate and control salespeople.

9p allbymyself_06 26-01-2016 57 5   Download

When you finish this chapter, you should: Know the advantages and disadvantages of the promotion methods a marketing manager can use in strategic planning, know how the communication process affects promotion planning, understand how direct-response promotion is helping marketers develop more targeted promotion blends,...

11p allbymyself_06 26-01-2016 83 4   Download

After completing this chapter, students will: Understand why a marketing manager sets specific objectives to guide the advertising effort, understand when the various kinds of advertising are needed, understand how to choose the "best" medium, understand how to plan the "best" message - that is, the copy thrust, understand what advertising agencies do and how they are paid,...

12p allbymyself_06 26-01-2016 67 3   Download

In this chapter you will: Understand how pricing objectives should guide strategic planning for pricing decisions; understand choices the marketing manager must make about price flexibility and price levels over the product life cycle; understand the many possible variations of a price structure, including discounts, allowances, and who pays transportation costs;...

10p allbymyself_06 26-01-2016 69 3   Download

In this chapter you will learn: Understand what "product" really means, know the key differences between goods and services, know the differences among the various consumer and business product classes, understand how the product classes can help a marketing manager plan marketing strategies,...

8p allbymyself_06 26-01-2016 70 4   Download

When you finish this chapter, you should: Understand how product life cycles affect strategic planning, know what is involved in designing new products and what "new products" really are, understand the new-product development process, see why product liability must be considered in screening new products.

6p allbymyself_06 26-01-2016 58 6   Download