The bigger picture about branding

The  literature  reviewed  provides  a  concise  outline  to  the  concept  of  employer branding  including  branding,  the  corporate  brand  and  the  internal  brand,  corporate culture,  organisational  attractiveness  and  reputation  as  well  as  service  quality.  The thesis is descriptive and uses a qualitative, inductive approach.

126p nguyenyenyn117 18-06-2019 69 9   Download