Master Thesis in Economics: Employer Branding - The matching crisis and the bigger picture

The  literature  reviewed  provides  a  concise  outline  to  the  concept  of  employer branding  including  branding,  the  corporate  brand  and  the  internal  brand,  corporate culture,  organisational  attractiveness  and  reputation  as  well  as  service  quality.  The thesis is descriptive and uses a qualitative, inductive approach. The strategy chosen for this thesis was a single case study that uses the Hotel Palais Hansen K empinski as its object of study. A mono-method of  semi-structured interviews  was undertaken for  the  purpose  of  collecting  the  primar y  data .  The  interviews  were  conducted   from different  levels   of the company, from the Director of  People Services to the Chef de Bar in order to provide a clearer perspective on  the  impact of employer branding on the  employee’s  perception.   The  findings  indi cate  that  a  distinctive  and  unique employer brand positively influences an employee’s perception of the organisational attractiveness, the corporate brand and the productivity. To consult more Economic essay sample, please see at: Bộ Luận Văn Thạc Sĩ Kinh tế