The choice

This study analyzed political parties using marketing theory, especially supply chain management and political brands using the Customer Base Brand Equity (CBBE) approach. The political brand in this study can determine what factors are in the minds of voters or the mindset of the people that influence their behavior to produce brand equity that can be communicated and presented to the constituents so that the impact drives them towards electoral choices in certain parties.

12p longtimenosee09 08-04-2024 3 1   Download

Acknowledging the necessity, especially in Ho Chi Minh City, the author decided to conduct a research on the topic of “Factors influencing choices of using third-party logistics service providers of manufacturing companies in Ho Chi Minh city”. The topic does not only provide suggestions for 3PL service providers in Ho Chi Minh city to improve their operations and customer services, but also provide basis for further study of related issues surrounding the 3PL outsource decisions of different types of firms as well.

149p nkn8a8 19-07-2023 23 13   Download

This thesis examines the capital structure choice of Australian firms with an emphasis on the impact of market timing and liquidity considering 1438 available firms for the period, 1997 to 2005. The relationship between capital structure and its determinants is the main focus of this thesis, with four empirical analyses. These analyses are all conducted within the Baker and Wurgler (2002) and Hovakimian (2006) models with both pooled ordinary least squares (OLS) and fixed effect panel analysis.

211p runthenight04 02-02-2023 14 2   Download

This thesis is presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy at the College of Business, RMIT University. It includes five scientific papers which have been submitted and are currently under review or accepted for publication in targeted journals. These papers comprise one conceptual paper and four empirical papers.

259p runthenight04 02-02-2023 7 3   Download

This thesis investigates the choice behaviour of first year undergraduate students through proposing and testing a conceptual model. The psychological constructs of personal values, motivation, selection criteria, demographic and socioeconomic factors introduced as underlying drivers provide invaluable insight into the pathways of influence and relationships between student types and their preference towards a particular degree program at a particular university.

321p runthenight04 02-02-2023 5 2   Download

This thesis extends research on marketing communication and promotional mix strategies. Extant literature reveals that there is a dearth of academic research and literature on marketing communication, promotional mix, and IMC in Lao PDR HEIs. Promotional mix is defined as a form of marketing communication consisting of advertising, publicity, sales promotion, direct marketing, personal selling, events, and sponsorships. Promotional mix tools have been employed as a significant component of marketing communication strategies.

196p runthenight04 02-02-2023 10 3   Download

The main objective of the study "Role of beliefs and past experience informing resort accommodation purchase behaviour : a study of Australian tourists" is: To segment the tourists using resorts in Australia; to propose a conceptual model which describes the factors that affect the travellers’ choice of resort hotels based on their beliefs along with the effect of past behaviour and; to test the model across the segments using multivariate data analysis techniques.

166p runthenight04 02-02-2023 13 2   Download

The purpose of this thesis is to explore how metaphor-based interactions can enhance the behavioural interactions in project environments to deliver better outcomes. It documents the processes and findings from an action research program to investigate the impact of combining metaphor, conversation and reflective practice techniques into a new model, the Reflective Performance Cycle (RPC) to stimulate richer and more productive interactions between project team members.

217p runthenight04 02-02-2023 5 2   Download

The central objective of the thesis "An economic analysis of the Australian Baby Bonus" is to examine the nature of the fertility response of Australian families to the financial incentive of the Baby Bonus. The efficacy of the policy in determining a change in both fertility and the timing of births is assessed by exploring the time series properties of national and Victorian fertility measures, while controlling for other possible determinants of fertility choice.

150p runthenight04 02-02-2023 9 2   Download

Lecture Steganography: Watermarking techniques deal with contents such as the choice of host locations in the cover and the choice of a workspace, discrete Fourier transform, discrete cosine transform, Mellin-Fourier transform

11p lavender2022 22-04-2022 15 4   Download

Mechanical circulatory support is indicated if the cardiogenic shock patients did not response with conventional treatment. VA-ECMO is the best choice in this acute myocarditis patients complicated cardiogenic shock and life threatening arryhythmias.

27p kequaidan12 03-06-2021 26 3   Download

Determining the factors affecting the intention of individual customers to choose online banking services at Vietnamese commercial banks. Measure and evaluate the impact of each factor on the intention of individual customers to choose online banking services at commercial banks in Vietnam. Proposing some administrative implications to develop online banking services of individual customers at Vietnamese commercial banks.

31p kethamoi12 15-05-2021 13 4   Download

Hybrid technology in many crops has contributed 20-30 per cent increase in the production and exploitation of heterosis through the development of F1 hybrids which has been recently deployed in rice with yield advantage of 20-25 per cent over best pure lines. The main aim of any plant breeding programme is to develop special high yielding hybrids and success of any plant breeding programme depends on the choice of appropriate genotypes as parents in the hybridization programme.

13p angicungduoc6 22-07-2020 26 2   Download

The objective of the thesis is to determine the factors and their influence on the choice of application and decision to maintain tea production methods according to GAP standards of tea farmers in the Northern midland and mountainous region. Based on the results of empirical research, the thesis proposes solutions to encourage farmers to apply and maintain tea production according to GAP standards.

0p cothumenhmong6 17-07-2020 23 1   Download

The main objective of this review is to show the reader the importance of the proper choice of an aero profile and its influence for the calculation during the design of rotor blades and the performance of hydrokinetic turbines.

12p lucastanguyen 01-06-2020 14 1   Download

This paper focuses on final year hotel management students who are going to join hotels in short span of time. The study finds that the students response are mostly favorable towards hotel jobs with specific choice.

6p guineverehuynh 17-06-2020 18 4   Download

This study makes an attempt to understand the support extended by financial advisors through reviewing the various scholarly articles on financial advisors.

20p guineverehuynh 18-06-2020 17 5   Download

This study aims at to know the objectives of investments and also aims at to know the factors that are considered before investments, i.e., factors influencing in selection of a particular type of financial instruments and the behaviour of investors.

6p guineverehuynh 22-06-2020 7 1   Download

The field of consumer behaviour is very vast. Consumer make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. In FMCG, cosmetics & toiletries only taken up for the study.

8p guineverehuynh 22-06-2020 22 0   Download

This paper shows basic features of different fuel assembly (FA) application for VVER-1000 in a closed fuel cycle based on REMIX-technology. This investigation shows how the change in the water–fuel ratio in the VVER FA affects on the fuel characteristics produced by REMIX technology during multiple recycling.

7p christabelhuynh 30-05-2020 3 0   Download