The influence

This study employs both qualitative and quantitative methods by gathering data from 220 survey samples to identify and evaluate the influencing factors on the application of Strategic Management Accounting (SMA) in logistics companies in Ho Chi Minh City (HCMC) amidst Vietnam’s transition to a market economy.

8p viyamanaka 06-02-2025 1 1   Download

This study enhances understanding of influencer marketing for Generation Z individuals aspiring to become future influencers. Moreover, it is imperative for personnel inside agency firms to be abreast of the advancements in influencer marketing to come up with an effective marketing strategy.

11p viyamanaka 06-02-2025 0 0   Download

This study aimed to assess the QoL of elderly patients with T2DM at Thai Binh Provincial General Hospital and identify associated factors influencing their QoL. Method: A total of 303 elderly patients aged 60 and above were recruited. QoL was measured using SF-36 questionnaire. Socio-demographic data, nutritional status, and comorbidities were also collected. Statistical analyses were conducted to evaluate associations between these variables and QoL scores.

8p viyamanaka 06-02-2025 1 1   Download

This study conducts a comprehensive assessment of literature from 2015 to 2024 to analyze the variables influencing customer decisions, the impact of online reviews and ratings, consumer preferences for sustainable practices, and the sustainability practices used by the online meal delivery industry.

8p viyamanaka 06-02-2025 0 0   Download

This study aims to identify and analyze the key factors influencing the decision-making process for the selection of logistics service providers (LSPs) via multiple-criteria decision analysis (MCDA).

10p viyamanaka 06-02-2025 1 1   Download

This study examines the influence of state agencies and accounting association on the adoption of green accounting by small and medium-sized enterprises (SMEs) in Dong Nai, Vietnam.

11p viyamanaka 06-02-2025 1 1   Download

This paper presents a comprehensive investigation into the optimization of exciplex emission in organic light-emitting diodes (OLEDs). Through a systematic exploration of various combinations of hole-transporting materials (HTMs) and electron-transporting materials (ETMs), we elucidate critical factors influencing exciplex formation and its impact on OLED performance.

5p viyamanaka 06-02-2025 1 1   Download

This study aims to optimize and determine the influence of HVOF (High velocity oxy-fuel) spraying parameters on the hardness of WC-12Co coatings applied to the internal surface of 20Cr steel pipes.

7p viyamanaka 06-02-2025 2 2   Download

The study examined the influence of teacher professional development (PD) on EFL teacher motivation, self-efficacy, and work satisfaction. The study goal was to investigate whether PD programs impact teachers’ effectiveness.

12p viyamanaka 06-02-2025 3 2   Download

Sự bùng nổ và phát triển mạnh mẽ của kĩ thuật số đã, đang dần thay đổi thói quen cũng như hành vi sử dụng, đánh giá các sản phẩm của con người. Trong khi các xu hướng Marketing truyền thống đang dần mất đi vị thế vì con người đang ngày càng khó tính hơn, thông minh hơn trong việc đánh giá và lựa chọn sản phẩm thì sự lên ngôi của mạng xã hội đóng một vai trò quan trọng trong việc quảng bá thương hiệu.

5p vizhangyiming 22-12-2021 37 6   Download

Hiện nay, các nội dung dạng ngắn của TikTok trở nên phổ biến hơn cả đối với thế hệ Z khi mức tải xuống và lượng người dùng hoạt động ngày một tăng cao. Bài viết trình bày các yếu tố ảnh hưởng của Influencers trên nền tảng TikTok đến dự định mua hàng của người tiêu dùng thế hệ Z ở lĩnh vực thời trang

5p vizenvo 29-11-2022 112 11   Download

Người tiêu dùng ngày càng thông minh và trở nên khó tính khi lựa chọn sản phẩm tiêu dùng. Chính vì vậy, người làm marketing cần có những sáng tạo và đột phá trong các chương trình marketing để thu hút người tiêu dùng về sản phẩm của họ. Một trong những cách thức tạo ra sự đột phá đó là marketing sử dụng người ảnh hưởng (Influencer Marketing). Influencer Marketing đem lại cho doanh nghiệp rất nhiều lợi ích, nhưng bên cạnh đó hình thức marketing này cũng làm cho doanh nghiệp gặp không ít những rủi ro.

8p phuongnguyen0520 14-12-2022 33 8   Download

This paper presents an analysis of the urban context of Ho Chi Minh City, addressing factors such as population distribution, land use, travel behavior, and the current state of transport infrastructure, to propose a BRT model optimized for the city’s specific conditions.

11p viyamanaka 06-02-2025 2 2   Download

The results of ultrasonic wave propagation experiments indicated that the presence of steel fibers at a 2% content increased the time of wave propagation. On the other hand, curing conditions, specimen maintenance time, and transmission path distance affected the ultrasonic wave propagation time in high-strength concrete.

11p viyamanaka 06-02-2025 2 2   Download

The article studies the factors influencing the decision to use Mobile Banking among university students in Ho Chi Minh City. Through a questionnaire administered to 294 students and utilizing the TAM model as a framework, the authors proposed six factors and constructed a scale comprising 27 observational variables to assess their impact.

12p viyamanaka 06-02-2025 2 2   Download

This article examines the linguistic differences between young men and women, exploring how gender influences language use among youth. Youth language, characterized by its dynamic, innovative, and informal nature, reflects group identity and resistance toadult norms. Gender plays a significant role in shaping these linguistic patterns, influencing speech styles, vocabulary, and nonverbal communication.

7p tuetuebinhan000 23-01-2025 2 1   Download

This study delves into the influence of dividend policies on the sustainable growth trajectories of corporations. By examining a comprehensive dataset spanning a decade and encompassing 300 publicly traded companies, we aim to decode the dynamics between dividend payout ratios and corporate reinvestment behaviors and their collective impact on growth.

5p tuetuebinhan000 23-01-2025 4 2   Download

The research results serve as both a theoretical contribution and practical content for firms in the content marketing market. By recognizing the pivotal influence of consumer experiences, related firms can tailor their marketing strategies more effectively, enhancing consumer engagement and fostering sustainable decision-making practices.

8p tuetuebinhan000 23-01-2025 2 2   Download

With firm-wide big data analytics capability growing rapidly, academics and practitioners have been considering the mechanism through which big data analytics capability can leverage innovation capability. This article analyzes the influence of big data analytics capability on both two types of innovation capability: incremental and radical, with the mediating role of total market orientation.

9p tuetuebinhan000 23-01-2025 2 2   Download

This study aimed to address this gap by investigating the factors influencing consumer intention to use food delivery apps (FDAs) in urban areas of Vietnam. Utilizing a consumer survey in Hanoi, a comprehensive analysis employing multiple linear regression and factor analysis was conducted.

12p tuetuebinhan000 23-01-2025 2 2   Download