The market value

Part 2 of ebook "Standing room only: Marketing insights for engaging performing arts audiences" provides readers with contents including: managing location, capacity, and ticketing systems; focusing on value and optimizing revenue through pricing strategies; identifying and capitalizing on brand identity; formulating communications strategies; delivering the message advertising, personal selling, sales promotion, public relations, and crisis management;...

216p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Advertising confluence: Transitioning marketing communications into social movements" provides readers with contents including: brand diffusions and brand naming strategies; say it without saying it, how consumers interpret “tropes” in advertising and its impact on campaign success; how “true” are stereotypes, the role of stereotypes in advertising; the value of social networks in the world of advertising;...

62p giangmacvien 22-06-2024 0 0   Download

Part 1 of ebook "Agency: Starting a creative firm in the age of digital marketing" provides readers with contents including: Part I - Culture and vision, the value proposition of culture, communication; Part II - The work, working for other agencies, pro bono work; Part III - New business, the emotional, the rational;...

152p giangmacvien 22-06-2024 0 0   Download

Part 2 of ebook "Digital Darwinism: Branding and business models in Jeopardy" provides readers with contents including: how marketing becomes the ROI driver within the company; confidence the latest currency in marketing and management; social CRM the new rules of the game in leading customers; why marketing is becoming a service; the necessity of change management;...

126p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Making a difference through marketing: A quest for diverse perspectives" provides readers with contents including: making a difference - customers and brands; the case for altruism in eWoM motivations; customer experience of value in the service encounter; multiple celebrity endorsement; making a difference - university education and innovation; marketing - making a difference for entrepreneurial universities;...

158p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 1 - A dynamic conditional correlation analysis-­based approach to test financial contagion in developing markets; Chapter 2 - Achieving business agility through service-­oriented architecture in recovering markets; Chapter 3 - An analysis of foreign direct investment with special reference to indian economy; Chapter 4 - An empirical analysis of price discovery in indian commodity markets; Chapter 5 - An empirical study on factors affecting faculty retention in indian business schools; Chapter ...

239p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Market entry into the USA: Why European companies fail and how to succeed" provides readers with contents including: Chapter 1 - The case for culture in expansion strategy; Chapter 2 - Your company's value proposition in the US; Chapter 3 - Defining & exploring the US market;...

69p giangmacvien 22-06-2024 1 1   Download

Globalization has been a catalyst for innovation and transformative perspectives in business, energy, and economy. However, achieving sustainability on an international scale requires further efforts, particularly in emerging markets, developing countries, and low-income nations, which face challenges in balancing their economies amidst the ongoing impact of Globalization. Emphasizing sustainable strategies in businesses will contribute to the cultivation of enduring business values.

9p leminhvu111 07-06-2024 0 0   Download

Ebook "Global luxury: Organizational change and emerging markets since the 1970s" explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle.

293p giangdongdinh 30-05-2024 5 2   Download

Ebook "Higher education consumer choice" provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage.

144p giangdongdinh 30-05-2024 4 2   Download

Ebook Brand new justice: How branding places and products can help the developing world, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price.

184p vimeyers 29-05-2024 2 2   Download

This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

390p vimeyers 29-05-2024 3 2   Download

Roger Haywood has advised many top companies on marketing and communications strategies (Including ICI, Rolls Royce, BA, Unilever, General Motors and Thomas Cook). He is Chairman of the Public Relations Standards Council and former Chairman of the CIM (Chartered Institute of Marketing) and former President of the IPR (Institute of Public Relations), all of them in Britain. He is also the author of All About Public Relations (McGraw-Hill).

337p vimeyers 29-05-2024 3 1   Download

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

192p vimeyers 29-05-2024 2 2   Download

Ebook Predicting market success: New ways to measure customer loyalty and engage consumers with your brand has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.

258p vimeyers 29-05-2024 4 2   Download

This study is to determine impacts of the dynamics of digital transformation as a strategic choice of banks on their performance under constant changes of technology, notably financial technologies and relatively stable market conditions such as macroeconomic policies, legal framework and industry structure. A sample of 23 Listed Commercial Banks in Vietnam was used that is based on the availability of ICT readiness index as a measure for the banks’ initial stages to prepare for digital transformation journey.

10p dathienlang1012 03-05-2024 1 0   Download

This study aims to propose risk factor analysis and to estimate how risk factors impact the average production efficiency of Thai sawn rubberwood timber exports to China as this impact could represent an aspect of the market. Data from the Risk in Value Chain concept and in-depth interviews with Thai sawn rubberwood timber exporters were used to identify the variables.

9p longtimenosee10 26-04-2024 2 1   Download

The article discusses the prospects for the introduction of the Russian accounting practice of International financial reporting standards (IFRS), the calculation of the fair value of the biological asset of horse breeding organizations under IFRS. A number of methods of calculation of fair value, a technique based on market value and calculation based on the method of profit capitalization and money flow discounting are considered to justify the effectiveness of supply chain management.

9p longtimenosee10 26-04-2024 1 1   Download

The purpose of this article is to analyze the process of value creation in Fast Fashion Supply Chains. The research method is the multiple case study. The research object is a sample of Brazilian companies formed by three anchor tenants and one consultancy with wide actuation in the local market. The analysis model includes competitive elements such as strategy, product development, logistics, and technology.

11p longtimenosee10 26-04-2024 1 1   Download

Under the influence of neo-liberalism and marketization, education is increasingly becoming more content-focused than character one. Ignoring the fact that money, science, and technology may take a person to the moon, these are ethical and moral values that take him/her to the even loftier heights of humanity.

11p viarnault 25-04-2024 1 1   Download