The marketing concept

Part 1 of ebook "Construction supply chain management: Concepts and case studies" provides readers with contents including: concepts; the concept and development of supply chain management in the UK construction industry; culture in supply chains; learning to co-operate and co-operating to learn: knowledge, learning and innovation in construction supply chains; marketing and pricing strategy;...

128p mothoiphong 28-06-2024 2 1   Download

Part 1 of ebook "The marketing challenge for industrial companies: Advanced concepts and practices" provides readers with contents including: the fight against corporate autism in industrial companies; misinterpreting customer orientation; a conceptual framework for understanding technical products; exploring industrial markets; industrial market segmentation; industrial product design and development;...

223p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "The marketing challenge for industrial companies: Advanced concepts and practices" provides readers with contents including: organizing an industrial company’s marketing and sales department; the industrial sales force; the distribution of technical products; industrial branding; pricing technical products; introducing new technical products into the market;...

217p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Social commerce: Marketing, technology and management" provides readers with contents including: the foundations; introduction to social commerce; tools and platforms for social commerce; supporting theories and concepts for social commerce; social media marketing; marketing communications in social media; customer engagement and metrics; social shopping concepts, benefits, and models;...

196p giangmacvien 22-06-2024 1 1   Download

Ebook "Social media for scientific institutions: How to attract young academics by using social media as a marketing tool" covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities.

131p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Boundary spanning elements and the marketing function in organizations: Concepts and empirical studies" provides readers with contents including: managing boundary spanning elements; customer cyberbullying; a study of service worker burnout in Russia; drivers of salesperson’s customer orientation; exploring the role of salesperson attributes and service behaviors in adaptive selling;...

85p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Boundary spanning elements and the marketing function in organizations: Concepts and empirical studies" provides readers with contents including: the mediating role of role stress in the relationship between goal orientation and job satisfaction among salespersons; management interventions and prosocial behaviours; customer responses to service failure and recovery experiences; boundary objects and end user engagement;...

89p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Proceedings of the 1st AAGBS international conference on Business management 2014 (AiCoBM 2014)" provides readers with contents including: entrepreneurship; the determinants of technological innovation adoption in Malaysian SMEs; market orientation conception on commercialization; the customers’ perception toward secret recipe’s reputation; examining the applicability of outside-in open innovation approaches for small B-to-B businesses;...

437p giangmacvien 22-06-2024 1 1   Download

Part 2 book "Power system operations and electricity markets" includes content: Methods for economically operating a power system, power generation control, new reliability and control concepts, available transfer capability, network congestion and transmission loading relief, the use of power flow and stability analysis tools, technology needs for the electric power industry.

54p dianmotminh03 17-06-2024 0 0   Download

Governments and countries are making efforts to overcome the consequences of climate change, especially reducing greenhouse emissions. The concept of “carbon market” was also born from there as one of the economic solutions to solve environmental problems. By studying the experiences of some countries in the Emissions Trading Mechanism, this article offers some suggestions for Vietnam to improve the legal framework as well as organize and operate the carbon market effectively.

12p leminhvu111 07-06-2024 1 0   Download

Home-based business for dummies (2nd edition), presents and explains an incredibly wide variety of information — all of it aimed at ensuring your home-business success. Whether you need information on choosing the right business opportunity, avoiding scams, marketing your business, pricing your products and services, keeping accounts and books, understanding legal do’s and don’ts, or growing your business, you’ll find it here. This book provides you with the very best ideas, concepts, and tools for starting and successfully operating your home business.

386p zizaybay1104 29-05-2024 2 2   Download

Ebook "Online brand communities: Using the social web for branding and marketing" presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

256p giangdongdinh 30-05-2024 4 2   Download

Ebook "Internet marketing and big data exploitation" is to introduce the important role of innovation as a strategy for exploiting the rapidly changing nature of an increasingly interconnected world. This is achieved by describing the changing strategic concepts which have accompanied advances in both the technologies and how organisations are exploiting these technologies.

298p giangdongdinh 30-05-2024 7 2   Download

Brand Meaning takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands. Traditional marketing concepts are questioned, and a new brand meaning framework is put forward. The book lays out new and fertile territory for the understanding of how brands can both assimilate and provide meaning.

282p vimeyers 29-05-2024 3 2   Download

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

192p vimeyers 29-05-2024 2 2   Download

This study employs the utilizing qualitative survey research methodology. Each tourism resources were assessed the potential by 3 assessors according to the concept of UtilizationFocused Evaluation: UFA. In-depth interviews were conducted with a purposive sample. The data was analyzed through descriptive writing methods and content analysis, and conclusions were drawn based on consistency and causality.

8p viellison 06-05-2024 6 1   Download

The article considers internal and external labor migration and supply chain effects in the process of forming the internal labor market in the Republic of Uzbekistan. The quantitative and qualitative composition of labor resources is identified in conjunction with other factors determining the pace of the country’s economic development, the level of the population welfare and the overall economic potential of the socio-economic system as a whole are determined.

12p longtimenosee10 26-04-2024 2 1   Download

The study comprises following objectives: Understanding the concept of GST, performing Impact analysis of GST on multinational companies, to study the change in taxes on import and export, to study interest of foreign companies in the Indian market after GST implementation.

6p longtimenosee10 26-04-2024 3 1   Download

This study aims to propose risk factor analysis and to estimate how risk factors impact the average production efficiency of Thai sawn rubberwood timber exports to China as this impact could represent an aspect of the market. Data from the Risk in Value Chain concept and in-depth interviews with Thai sawn rubberwood timber exporters were used to identify the variables.

9p longtimenosee10 26-04-2024 2 1   Download

As part of the research related to the improvement of the portfolio theory of H. Markowitz, J. Tobin, and W. Sharpe for use in established as well as developing modern stock markets, the authors proposed a concept and a numerical algorithm to choose the priority sequence of financial portfolios of non-institutional investors, taking into account their preferences and projected changes in the parameters included in financial portfolios assets.

8p longtimenosee10 26-04-2024 3 1   Download