The marketing environment

Part 1 book "The global airline industry" includes content: Introduction and overview, the international institutional and regulatory environment, overview of airline economics, markets and demand; fundamentals of pricing and revenue management, airline operating costs and measures of productivity; the airline planning process, airline schedule optimization, airline flight operations.

269p dianmotminh04 12-07-2024 0 0   Download

Part 2 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: search engine optimization and ethical leadership strategies; search engine ranking a SEO strategy; the integration of social networks in the competitiveness of cooperation networks; how are new media changing the working environment; the importance of trust in information security in interconnected organisations;...

83p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil" provides readers with contents including: new forces in global marketing; the new paradigm market-driven approach and need for a one-world-strategy; external environment, understanding the BRIC markets as foundation for successful marketing;...

264p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Entrepreneurial marketing for SMEs" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - The nature of the small and medium-sized enterprise; Chapter 3 - Small business owners and their environment; Chapter 4 - Entrepreneurial cognition and learning; Chapter 5 - Growth strategies within an SME context; Chapter 6 - The role of structured marketing information in SMEs’ decision-making;...

114p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Market entry into the USA: Why European companies fail and how to succeed" provides readers with contents including: Chapter 1 - The case for culture in expansion strategy; Chapter 2 - Your company's value proposition in the US; Chapter 3 - Defining & exploring the US market;...

69p giangmacvien 22-06-2024 2 1   Download

Giáo trình "Tiếng Anh thương mại điện tử (Ngành: Thương mại điện tử - Cao đẳng)" được biên soạn với mục tiêu nhằm giúp sinh viên nắm được các kiến thức về: Hiểu, nghe và phát âm được các âm trong tiếng Anh, phát âm đúng từ và câu giúp sinh viên dễ dàng tiếp cận và ghi nhớ các từ vựng tiếng Anh; hiểu và trình bày được các chủ đề từ vựng và cách diễn đạt trong Tiếng Anh để sử dụng trong một số tình huống thương mại;... Mời các bạn cùng tham khảo!

55p gaupanda039 24-06-2024 4 2   Download

Giáo trình "Tiếng Anh thương mại và dịch vụ (Ngành: Tiếng Anh lễ tân nhà hàng, khách sạn - Trung cấp)" được biên soạn với mục tiêu nhằm giúp sinh viên nắm được các kiến thức về: Các chủ đề từ vựng và cách diễn đạt trong Tiếng Anh để sử dụng trong một số tình huống thương mại bán hàng, dịch vụ tại nhà hàng, khách sạn; thực hành được những tình huống giả định, sử dụng tốt các chủ đề từ vựng và cách diễn đạt trong thực tế dịch vụ tại nhà hàng, khách sạn, giao dịch thương mại bán hàng.

53p gaupanda039 24-06-2024 3 1   Download

Ebook "Islamic marketing: Understanding the socio-economic, cultural, and politico-legal environment" analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.

271p giangdongdinh 30-05-2024 8 2   Download

Ebook "Higher education consumer choice" provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage.

144p giangdongdinh 30-05-2024 4 2   Download

This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

390p vimeyers 29-05-2024 5 2   Download

Explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today, supported by numerous international case studies. With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.

577p vimeyers 29-05-2024 7 2   Download

Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble.

254p vimeyers 29-05-2024 2 2   Download

In this volume, a group of international scholars address issues relating to community well-being and the role of politics, law and economics in Europe and Japan in achieving human-centred symbiotic governance. Case studies and suggestions for reform are presented in the arenas of economy, government administration, management, health, agriculture, the environment and urban planning.

190p vimeyers 29-05-2024 3 2   Download

Ebook "Frictionless markets: The 21st century supply chain" proposes a third way: a 21st century model based upon an economic calculus that does assume that fossil fuels are rapidly depleting and the environment is being damaged, but does not assume that this means an end to growth, but rather, a beginning of opportunities. Frictionless Markets tells the story of why and how frictionless markets will exist by the year 2030.

105p giangdongdinh 28-05-2024 1 1   Download

Lecture "Principles of marketing: Chapter 2 - Marketing environment" provides students with content about: Micro environment; Macro environment; Marketing research;... Please refer to the detailed content of the lecture!

10p gaupanda031 20-05-2024 6 3   Download

Lecture "Principles of marketing: Chapter 1 - Marketing overview" provides students with content about: Requirements for students; Course contents; Marketing environment; Marketing mix;... Please refer to the detailed content of the lecture!

8p gaupanda031 20-05-2024 4 2   Download

This paper focuses on the repair and maintenance and used car markets of the Chinese automotive aftermarket as the main research area. The digital transformation of China's automotive aftermarket is a complex process that is influenced by a combination of factors. Fifteen hierarchical indicator factors are designed based on the Technology-Organization-Environment (TOE) framework.

13p viellison 06-05-2024 2 1   Download

Stock management is an important part of Supply Chain Management (SCM). Stock dynamics in SCM agroindustry in this research was modelled by exploring SCM which was then simplified by using Cournot model. The results of this research can be used to monitor and create marketing strategies by agroindustry. Market structure will be an influential environment where agroindustry is located, if the environment is different, then the policies or strategies used in the market will also be different.

7p longtimenosee10 26-04-2024 2 1   Download

The results of the analysis displayed that the model was acceptable which explained that variable such as environment, discount price, payment procedures and facility affect impulsive buying in traditional markets. Thus, it may be concluded that impulsive buying behavior in modern markets and traditional markets is similar. When discount prices contributed the greatest influence on the traditional markets, in modern markets, the impact was even more profound.

12p longtimenosee10 26-04-2024 2 1   Download

This study sought to evaluate the general wellness preferences of tourists in Jamaica as there is little information to support the body of knowledge on these tourists' wellness preferences in Jamaica and to successfully facilitate segmentation in the wellness tourism market. Jamaica has a naturally appealing environment however; performance in wellness tourism is not among its competitive strengths.

18p viohoyo 25-04-2024 5 1   Download