The marketing strategy

Why Globalize? expand sales when domestic markets are saturated, should go overseas to increase sales and profits acquire resources resources may be more readily available and less costly in other countries diversify sources of sales and supplies different business cycles between countries may avoid impact of price swings or shortages avoid tariffs

21p mioangelo1911 17-03-2013 61 6   Download

Lectures "Marketing management - Chapter 2: Developing marketing strategies and plans" provides students with the knowledge: Marketing and customer value, corporate and division strategic planning, business unit strategic planning, a marketing plan. Invite you to refer to the disclosures.

40p doinhugiobay_13 26-01-2016 84 5   Download

Lecture "Marketing management - Chapter 2: The marketing plan" presentation of content: Marketing planning - format, executive summary, tools for situation analysis, marketing strategies, marketing implementing,.... And other contents.

45p bautroibinhyen11 03-01-2017 66 5   Download

Lecture "Marketing management - Chapter 11: Competitive dynamics" Expanding the total market, new ways to use a brand, market challenger strategies, general attack strategies, market follower strategies, niche specialist roles, maintaining a market advantage,... And other contents.

29p bautroibinhyen11 03-01-2017 46 4   Download

Chapter 12 - Strategic leadership. After reading the material in this chapter, you should be able to: Define strategic leadership and describe the importance of top-level managers, define top management teams and explain their effects on firm performance, describe the managerial succession process using internal and external managerial labor markets,...

25p shiwo_ding6 25-05-2019 33 1   Download

Lesson "CRM in Marketing" lecture helps you understand the basics of CRM, its characteristics, and effective CRM applications. Hopefully you can use your knowledge of CRM applications for your business. We invite you to check out the details here.

35p mrh155 26-09-2022 21 7   Download

Lesson "Planning and Creating A Value Proposition The Offer" with content that helps readers know how to analyze the market, define goals and give a timeframe for implementation. Develop strategies with optimal solutions to bring profits and revenue to the business. Hope the document will help you in your work and life.

29p mrh155 26-09-2022 27 6   Download

Lesson "Cross selling of Banking Products and Financial Services" provide readers with knowledge about cross-selling products at banks that need to meet the following factors: customers, products and sellers. Therefore, banks must develop their own cross-selling strategy, which must clarify issues related to the selection of target customers, to product selection, product packaging and marketing. It is impossible to ignore the training of professional sales staff. We invite you to consult.

25p mrh155 26-09-2022 34 4   Download

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 11 1   Download

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.

6p longtimenosee09 08-04-2024 9 0   Download

The article discloses methodological approaches to quantifying the level of penetration of block chain technologies into the regional socioeconomic environment in comparison to the supply chain strategies. Based on the methods of mathematical and statistical analysis, it allows you to formalize and convert a large array of data of a qualitative order into a single scale for measuring the process under study - the level of demand in the regional socio-economic environment for block chain technology.

6p longtimenosee09 08-04-2024 2 1   Download

The research subject is the process of economic and mathematical modelling of time series characterizing the bitcoin exchange rate volatility, based on the use of artificial neural networks. The purpose of the work is to search and scientifically substantiate the tools and mechanisms for developing prognostic estimates of the crypto currency market development. The paper considers the task of financial time series trend forecasting using the LSTM neural network for supply chain strategies.

5p longtimenosee09 08-04-2024 12 1   Download

Given that the implementation of mega infrastructure projects continues to fail to achieve most of their strategies and benefits, where decisions are generally guided by government policy rather than the market, the aim of the research is to investigate factors that influence organisational strategic decision-making on the implementation of mega public sector infrastructure program of projects. This also includes the exploration of an effective governance mechanism to optimise its success.

340p runthenight04 02-02-2023 9 2   Download

This thesis extends research on marketing communication and promotional mix strategies. Extant literature reveals that there is a dearth of academic research and literature on marketing communication, promotional mix, and IMC in Lao PDR HEIs. Promotional mix is defined as a form of marketing communication consisting of advertising, publicity, sales promotion, direct marketing, personal selling, events, and sponsorships. Promotional mix tools have been employed as a significant component of marketing communication strategies.

196p runthenight04 02-02-2023 12 3   Download

The focus of this study is on two of these factors: gender stereotyping and bullying. Gender stereotypes are the beliefs and attitudes that are presumed to distinguish between women and men (Rollero, Glick & Tartaglia, 2014), while bullying can be referred to as the repeated acts of an individual or group with the intention to harman individual holding an inferior position of power (Goldsmid & Howie 2014). While these two separate issues can occur independent of one another and in combination, gender based stereotyping and bullying both form critical barriers to female professionals.

144p runthenight04 02-02-2023 9 3   Download

The thesis will attempt to address the following questions: 1. Does the BWS produce superior risk-adjusted returns? 2. Do extreme portfolio trading strategies work in the Australian options market? 3. Can options be combined with equity to generate positive alpha? 4. How can the characteristics of options be used to provide superior returns? 5. Does the rebalancing period matter in the options market? 6. Can equity strategies be extended to the options market?

338p runthenight04 02-02-2023 11 3   Download

The aim of this thesis is: To examine and evaluate commercial property market forecast theory and models used in forecasting market performance; to define and analyse downside risk exposure and strategies to manage risks in a real estate environment; to test the accuracy of commercial property market and economic forecasts and to determine whether they capture downside risks; to analyse and discuss the relationship between property forecast errors and economic forecast errors; to explore the current state of the australian commercial property market forecasting practice and its exposure to ...

403p runthenight04 02-02-2023 10 4   Download

The focus of this research is to identify the important steps and considerations that influence Australian fund manager’s property allocation decisions, and to suggest ways to improve institutional allocation decisions towards property investments, which traditionally offers stable, income focused returns. This is important for funding the retirement of Australia’s growing and aging population, and to combat the continued effects of the recent Global Financial Crisis on the equities and bond markets.

376p runthenight04 02-02-2023 16 3   Download

The objectives of the study are: to extend the literature in several ways. First, the relationship between strategictype and organisational capabilities has been predominately investigated in the context of the private sector, not the public sector; To provide evidence about the comparative impacts of two contemporary control devices adapted by management of GBEs, as organisations that operated in a nexus between private sector market conditions and public sector ownership and oversight conditions; To provide evidence about the mix of congruency factors (i.e.

261p runthenight04 02-02-2023 9 2   Download

In this thesis, we will address the following questions: (1) Is Shenzhen stock market efficient? (2) What is the most common violation of market efficiency in the Shenzhen stock exchange? (3) Is noise trading strategy profitable in China? (4) Can fundamental factors explain noise trader risk in Shenzhen stock market? (5) Can finance fundamentals explain overreaction, underreaction or IPE? (6) Do other factors such as financial crisis, seasonality and market sentiment affect noise trader risk?

377p runthenight04 02-02-2023 8 3   Download