The Vietnamese retail sector

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 33 4   Download

Unit 7: The latest figures underline the sharp growth of internet shopping in the decade since the launch of Netscape Navigator, the first widely available internet browser in 1994. While internet shopping accounted for just £300m of retail sales in 1999, by 2004 consumers were spending £14,5bn online, according to IMRG. "For a sector to have grown from scratch in 10 years with verry little investment suggest that the internet's time has come", said James Roper, IMRG chief executive.

4p thaokin 23-03-2013 215 33   Download