Vietnam retail market
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Developing distribution channels of retail insurance products in Vietnam’s non-life insurance market
The paper highlights the current situation and trends of the distribution channels of retail insurance products in Vietnam nonlife insurance market, thereby propose solutions to develop these distribution channel, then contribute to the success of the small insurance firms and insurance market.
12p vipatriciawoertz 26-05-2022 11 3 Download
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In this article, the author mention green energy and build the retail competitive electricity market based on the experience Vietnam electricity market reform in the countries of the world. In addition, the author estimated the electricity demand quantity based on data from 1995- 2014 and forecasts the electricity demanded quantity form 2015- 2035.
16p vipatriciawoertz 26-05-2022 14 1 Download
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In recent years, a system of safe food stores has been formed and developed to meet the increasing demands of consumers. We observe that, safe food stores develop in competition for customers with other food retail systems such as traditional markets, supermarkets and trade centers. Based on such observation, the article studies the factors affecting customer satisfaction towards safe food stores.
14p visherylsandberg 18-05-2022 12 2 Download
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Vietnam is experiencing a period of rapid demographic change. Commercial banks can be successful in taking these opportunities to achieve competitive advantages when they better understand the dynamics of market and demand of their customers. So this report aims to present the positive influence of demographic trend on retail operations of Vietnamese commercial banks in the future.
8p visherylsandberg 18-05-2022 11 1 Download
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The retail industry in Vietnam has received a great contribution from supermarket chains. With the explosion of urban areas, the supermarket chains have gradually replaced the role of markets. However, the retail industry is highly competitive, requiring businesses in this industry to have appropriate strategies to survive and develop sustainably.
5p viericschmid 12-01-2022 20 1 Download
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This study focuses on the components of customer loyalty for a retail business. Research data was collected from 320 respondents in Da Nang. The paper follows quantitative analysis method combined with qualitative analysis.
15p vimichaeldell 04-12-2021 7 0 Download
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This paper adapted the concept of retail brand/store personality from brick and mortar context to internet marketing by investigating the impact of e-retailer personality on website quality and impulse buying. Data were collected from 563 online shoppers in Vietnam by online survey and analyzed with Structural Equation Model (SEM).
17p princessmononoke 29-11-2021 15 4 Download
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The research aims to identify factors influencing retail investors’ trading behavior or contrarian style in the Vietnam stock market. To be precise, the study is conducted by using a structured questionnaire from a sample of 239 prospective retail equity investors in Vietnam.
20p visteveballmer 06-11-2021 25 2 Download
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The paper affirms the importance of state administration amidst the integration context, investigates the situation of Vietnam retail consumer market, on that basis suggests some solutions to raise the roles of state administration on retail market in the integration process so as to guarantee the sustainable development of the market, bring the optimal benefits to consumers and the entire society as well.
16p viuchinaga2711 21-10-2021 12 1 Download
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The study aims to identify the factors affecting the service quality of retail supermarket. Through approaching other studies, the study evaluated the service quality in general and the service quality of retail supermarket in particular. Qualitative method is used for exploring the research model and variables. The survey was conducted to collect the customer’s opinion from supermarkets in Ho Chi Minh City.
8p viuchinaga2711 21-10-2021 9 1 Download
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The paper adopts traits of Vietnam retail markets to adjust the model formed by Hue to explain components of omnichannel shopping experience apporiate to retailers in Vietnam. The model is built on the nature of omnichannel retailing strategy, the nature of omnichannel shopping experience, and adds dominantly emerging forms of each channel.
11p viwendy2711 05-10-2021 13 4 Download
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The paper provides overview of the Vietnam retail industry prospects; The global consumption trends and reviews the development of modern retailers in Vietnam. Introduced in 2005, supermarkets and convenience stores have rapid development in Vietnam as modern retail channels.
9p vigiselle2711 29-08-2021 13 1 Download
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Based on the Vietnamese case, this paper proposes an industrial organization model of the middlemen behavior in the traditional food distribution system for developing countries. This conventional system is often characterized by small farmers and of several retailers called middlemen who sell their products on market. Since most of works in this field have adopt an empirical approach, the focus of our study in this paper will be instead on theoretical model.
9p trinhthamhodang1218 18-03-2021 17 1 Download
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It is undeniable that convenience stores have expanded rapidly in the Vietnam retail market in recent years. Convenience store chains such as Circle K, 7-Eleven, VinMart and B’s Mart have been popular grocery shopping destinations for shoppers in Vietnam because of the busy modern life and the restricted time for shopping.
13p tamynhan6 14-09-2020 17 1 Download
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Vietnam transport and logistics activities are on the rise along with the increase in import and export activities. According to a recent announcement by the World Bank (WB), Vietnam is ranked at position 39 with a significant improvement in its LPI (Logistics performance index). 3.27, ranking 3 in ASEAN (after Singapore position 7 and Thailand position 32) ranking of 2018 logistics activities, is considered to have better logistics service performance than comparable income markets.
5p longphdtailieu 13-07-2020 21 2 Download
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The system has been widely deployed in Vietnam market. ESL helps eliminate traditional labeling, labor saving, and other costs associated with price changes and product information, especially through mobile devices, users can easily change electronic prices quickly and conveniently.
13p elandorr 03-12-2019 23 1 Download
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Discovering and measure the relationship between brand equity, value equity and relationship equity in the retail supermarket industry in Vietnam. Exploring the moderator role of customer personality traits on causal relationships between research concepts in the retail supermarket industry in Vietnam. Proposing management implications for marketing managers and business management in Vietnam's retail industry in generally and Vietnam's retail supermarket sector in particularly.
27p bibianh 25-09-2019 50 2 Download
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The dissertation aims to build theoretical and practical grounds on developing marketing strategies in the new market conditions which are adaptable to changes in the environment and market (customers, competition) in order to bring about orientations, views, goals and solutions with strong theoretical and practical foundations to develop marketing strategies for Vietnam’s retail supermarket chains located in Hanoi by 2023, vision 2030.
29p bibianh 19-09-2019 25 6 Download
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Vietnam retail market is one among the attractive retail markets in the world. The development of retail market leads to the formation and development of modern retail formats. Currently, the modern retail formats like supermarkets, commercial centers, convenience stores are gradually replacing the traditional forms of retail stores such as markets and individual business. This study was conducted to assess the development potential of modern retail in Vietnam.
10p vithomasedison2711 14-08-2019 23 0 Download
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Trade marketing is a discipline of marketing that focuses on increasing the demand at wholesaler, retailer or distributor level rather than consumer level (Howard, 2011). Trade marketing is of utmost importance when it comes to increasing revenue for fast moving consumer good (FMCG) section.
22p vixuka2711 12-06-2019 59 3 Download