Brand image
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Part 2 of ebook "The power of customer misbehavior: Drive growth and innovation by learning from your customers" provides readers with contents including: Chapter 6 - Seeing and being seen; Chapter 7 - Getting it right; Chapter 8 - Getting it wrong; Chapter 9 - Conclusion;...
111p giangmacvien 22-06-2024 1 1 Download
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Part 1 of ebook "Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East" provides readers with contents including: Chapter 1 - Perceptions, stereotypes and media image of the developing world; Chapter 2 - Factors influencing the media image of developing countries; Chapter 3 - Marketing and destination branding; Chapter 4 Tourism marketing for destinations with negative images;...
89p giangmacvien 22-06-2024 2 1 Download
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Part 1 of ebook "Tourist destination images and local culture: Using the example of the United Arab Emirates" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Image and destination brands; Chapter 3 - The United Arab Emirates; Chapter 4 - The image of the United Arab Emirates; Chapter 5 - A cultural perspective; Chapter 6 - Theoretical orientation; Chapter 7 - The empirical research methodology;...
75p giangmacvien 22-06-2024 1 1 Download
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Part 2 of ebook "Sponsor- and country-related predictors of sponsorship effectiveness: Sponsorship in a national and international environment" provides readers with contents including: Chapter 4 - National sponsorship effects of fan campaigns on sponsorship awareness, brand attitude, and purchase intention – a multi-sponsor analysis; Chapter 5 - International sponsorship effects of sponsorship on brand image – a cross-national analysis; Chapter 6 - Implications and concluding remarks;...
114p giangmacvien 22-06-2024 2 1 Download
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Ebook "Growing brands through sponsorship: An empirical investigation of brand image transfer in a sponsorship alliance" infers from congruity theory and associative learning theory to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co-sponsor. Results provide evidence for direct image transfer between two sponsor brands. Specifically, the attitude toward one brand was found to imbue a second brand it is paired with through a common sponsorship engagement.
370p giangdongdinh 30-05-2024 4 2 Download
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Roger Haywood has advised many top companies on marketing and communications strategies (Including ICI, Rolls Royce, BA, Unilever, General Motors and Thomas Cook). He is Chairman of the Public Relations Standards Council and former Chairman of the CIM (Chartered Institute of Marketing) and former President of the IPR (Institute of Public Relations), all of them in Britain. He is also the author of All About Public Relations (McGraw-Hill).
337p vimeyers 29-05-2024 3 1 Download
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Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand. This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.
208p vimeyers 29-05-2024 2 2 Download
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This study carries a survey of 289 customers shopping on e-commerce platforms in Vietnam, an emerging economy. The research does quantitative analysis to examine the effect of brand image, brand reputation, and discount framing on customer behavior. The results indicate that brand image and discount framing strongly affect customer behavior in e-commerce platforms.
11p viellison 06-05-2024 2 1 Download
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The purpose of this study is to investigate the factors influencing status quo of supply chain purchase intention of international branded apparel items among young adult in Malaysia. Data for this study have been collected using self-administered questionnaire which distributed to the channel members (young adult retailers) and customers by using a convenient sampling method.
8p longtimenosee10 26-04-2024 2 1 Download
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This study aims to identify the determinants that influence the repurchase intention towards counterfeit products among consumers’ using the Theory of Planned Behaviour (TPB) framework. Data was collected via questionnaire from 114 consumers’ based in Penang, Malaysia. The final results indicate that attitude, perceived behavioural control, product involvement and brand image are crucial determinants affecting purchase intention towards counterfeit products.
9p longtimenosee10 26-04-2024 2 1 Download
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The present study is proposed based on two important practical issues. First, brand image is one essential aspect of building the brand of a business. Second, with the development of the internet, social media has become a revolution for people worldwide to communicate, connect, create, and share their content and opinions in a dynamic and flexible way.
13p viohoyo 25-04-2024 4 1 Download
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The most preferred product branding behavior by local customers and local product is equivalent competitive standing for local and foreign products. Basically, well-known brands are likely to be purchased rather than those that are unknown. People often trust what they know and distrust, or, at the very least, feel suspicious with unknown brands.
5p longtimenosee10 26-04-2024 1 1 Download
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The study presents an integrative framework of brand love co-creation with theoretical underpinnings in joint with digital customer experiential creation of brand love. Main idea of this framework are brand love platforms entailing both relational activities and offerings, at the intersection of joint parties of experiential co-creators (whether in their role as customers) and co-creational enterprises as organizing the practice of brand love cocreation (whether in their role as innovating or marketing offerings or managing network relations).
10p longtimenosee10 26-04-2024 4 1 Download
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This study tests quantitatively whether attitude becomes intervening between brand image and perceived value towards revisiting intention, using a partial least square method to analyze data, a survey with questionnaires on 100 consumers of resort hotels in Bandung City by considering the supply chain management. The result showed that consumer attitude in Bandung City is not significant as an intervening role for brand image perceived value and revisit intention.
6p longtimenosee10 26-04-2024 1 1 Download
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The objective of this study is to analyse the impact uniqueness of packaging, productivity and innovation to empowering competitiveness Batik SMEs in West Java Indonesia based on the supply chain operation. In Indonesia the packaging design of batik cloth strengthens its character. The brand image that mostly SMEs in Indonesia want to highlight from batik packaging is the traditional yet elegant impression.
8p longtimenosee09 08-04-2024 4 1 Download
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Quality management (QM) has become an undeniable issue for companies of different sizes, given all the advantages it offers them in terms of competitiveness in the international market. It boosts brand image and authorities’ confidence in the organization’s practices. However, quality cost management system (QCMS) is not practiced as much due to several factors. This article presents the works done on QCMS in the Moroccan Market and shows the beneficial impact on the strategy and sustainability of companies.
8p longtimenosee06 27-03-2024 4 3 Download
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This study emphasizes to measure the effect of service quality on purchase intention with mediating role of store image. The study majorly focused on paint brands available at stores of Manama, Bahrain. Reliability of data, descriptive analysis and Pearson correlation matrix was calculated by using SPSS. The relationship among study variables is tested trough structural equation modeling. Results highlighted that there is significant and positive relation between service quality and purchase intention of private label paint brands.
10p longtimenosee04 06-03-2024 2 1 Download
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This study emphasizes to measure the effect of service quality on purchase intention with mediating role of store image. The study majorly focused on paint brands available at stores of Manama, Bahrain. Reliability of data, descriptive analysis and Pearson correlation matrix was calculated by using SPSS. The relationship among study variables is tested trough structural equation modeling.
10p longtimenosee04 06-03-2024 5 0 Download
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The study is done with quantitative research by a sample of 243 respondents who are from different countries staying in Ho Chi Minh City. The results show that rice ST25 is acknowledged, and consumers highly rate it, and its potential to be made into national gifts and to stand firm to represent the image of Vietnam from a tourism perspective. The conclusion and recommendations can be utilized to identify other handmade items for Vietnam’s sustainable tourism.
11p vigrab 02-02-2024 4 1 Download
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The primary objective of this study is to explore the positioning of brand images among the six top-selling sports shoe brands in the Chinese market as perceived by consumers. By conducting a comparative analysis of these brand images, the study aims to gain insights into the ideal brand image that resides in consumers' minds.
10p vinikolatesla 28-12-2023 5 3 Download