Changing marketing environment

Part 2 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: search engine optimization and ethical leadership strategies; search engine ranking a SEO strategy; the integration of social networks in the competitiveness of cooperation networks; how are new media changing the working environment; the importance of trust in information security in interconnected organisations;...

83p giangmacvien 22-06-2024 2 1   Download

Ebook "Higher education consumer choice" provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage.

144p giangdongdinh 30-05-2024 4 2   Download

The main purpose of the current study is to examine the supply chain integration, and product modularity as antecedents of the market valuation. The study is carried out on the supply chain of the solar industry of Thailand. The reason why the solar industry is chosen is that the greater emphasis on rising oil prices, global regulatory environment, and climate change resulted in increased adoption of clean technology processes. Over the next few decades, the solar energy would be considered as an important technology stemming from fast-paced innovation and huge technological investment.

8p longtimenosee04 06-03-2024 1 1   Download

- In the current highly competitive and fast-changing business environment, in which the optimization of all resources matters, creating an efficient supply chain is crucial. The article examines supply chain finance in economic environment for small and medium sized enterprises (SMEs). This article discusses the main aspects of supply chain finance. The authors describe various theories presented in the works of researchers in this area of financial learning.

6p longtimenosee04 06-03-2024 4 1   Download

The market and the business environment are witnessing rapid changes in the constituent variables. This has led businesses in general and commercial enterprises in particular to have new and more effective methods of market management.

14p viindra 06-09-2023 11 4   Download

Ebook "nglish for business studies: A course for Business Studies and Economics students - Student's Book (3rd edition)" reflects recent changes in the world's business and economic environment, featuring new units including Corporate Social Responsibility and Venture Capital. Covering the most important areas of management, production, marketing, finance and macroeconomics, it helps students to understand and talk about key concepts in business and economics.

155p tichhythan 17-08-2023 15 9   Download

The paper "Research of personalisation in online shopping: Literature review and research model" studies personalisation at scale in the field of ecommerce, which has changed constantly in recent years due to the advancement of technology. The main purpose of this research was to explore the attitudes of five personality traits toward proactive and reactive mechanisms of personalisation in the field of online shopping.

8p nhanchienthien 25-07-2023 11 5   Download

Ebook Practical strategies for library managers presents the following content: Chapter 1 on becoming a manager, chapter 2 the changing environment for middle managers, chapter 3 new roles for middle managers, chapter 4 taking charge of your department, chapter 5 mentoring and managing professionals, chapter 6 planning skills, chapter 7 decision-making skills, chapter 8 communication skills, chapter 9 structuring your department from bureaucracies to teams, chapter 10 putting it all together.

110p runthenight08 12-04-2023 4 2   Download

Ebook Developing sustainable digital libraries, socio-technical perspectives present the following contents: Digital Libraries: A sustainable approach; Digital libraries and scholarly communication: A perspective; Digitisation: Methods, tools and technology; Tools and techniques for digital conversion; Building digital libraries: Role of social (open source) software; Web 2.

379p runthenight08 12-04-2023 6 2   Download

The aim of this thesis is: To examine and evaluate commercial property market forecast theory and models used in forecasting market performance; to define and analyse downside risk exposure and strategies to manage risks in a real estate environment; to test the accuracy of commercial property market and economic forecasts and to determine whether they capture downside risks; to analyse and discuss the relationship between property forecast errors and economic forecast errors; to explore the current state of the australian commercial property market forecasting practice and its exposure to ...

403p runthenight04 02-02-2023 6 3   Download

Ebook The business environment (fifth edition): Part 2 presents the following content: Chapter 8 legal structures; chapter 9 size structure of firms; chapter 10 industrial structure; chapter 11 government and business; chapter 12 the market system; chapter 13 market structure; chapter 14 international markets and globalization; chapter 15 governments and markets; chapter 16 the technological environment: e-business; chapter 17 corporate responsibility and the environment; chapter 18 monitoring change.

331p runthenight04 04-01-2023 17 6   Download

Principles of marketing: Lecture 10 provide students with knowledge about: the macro-environment; forces that shape opportunities and pose threats to a company; key demographic trends; changing household; geographic population shifts;... Please refer to this lesson for details!

32p hanlamcoman 26-11-2022 17 6   Download

Lecture The economics of Money, Banking and Financial markets: Chapter 10 Banking industry: structure and competition. In this chapter we try to answer these questions by examining the historical trends in the banking industry and its overall structure. We start by examining the historical development of the banking system and how financial innovation has increased the competitive environment for the banking industry and is causing fundamental changes in it.

31p runordie1 10-05-2022 13 2   Download

Vietnam is experiencing a period of rapid demographic change. Commercial banks can be successful in taking these opportunities to achieve competitive advantages when they better understand the dynamics of market and demand of their customers. So this report aims to present the positive influence of demographic trend on retail operations of Vietnamese commercial banks in the future.

8p visherylsandberg 18-05-2022 11 1   Download

The study’s results will help the managers find the relationship between internal marketing and employee commitment in the Mekong River Delta provinces, Vietnam, at the same time understand the employee, employee’s expectations for their organisation. Therefore, they will propose the orientations to more developmental than human, finding solutions to improve the level of internal marketing and employee commitment in the case of limited resources.

17p huyetthienthan 23-11-2021 18 4   Download

Lecture Brand management - Lecture 6: Integrating Marketing Communications to Build Brand Equity, after studying this section will help you understand: Changes in the new media environment; Marketing communication options; Criteria in developing an integrated marketing communication program.

32p caphesuadathemtac 09-11-2021 24 1   Download

Lecture Consumer behaviour: Lecture 04 Outlet selection and product purchase – Post-purchase processes learning objectives: How the traditional retailing environment is changing; Trend towards internet retailing; Factors that affect retail outlet selection; Why consumer characteristics can also affect outlet selection; In-store influences that can affect brand choice; How marketers can capitalise on these influences.

25p tomjerry003 03-11-2021 22 3   Download

Responsible production and consumption is one of 17 Global Goals that make up the 2030 Agenda for Sustainable Development of United Nations. Responsible and sustainable development requires an urgent reduction in the ecological footprint by changing the way goods and resources are produced and consumed. The sustainable consumption challenge emerged as a key issue in 1992 at the United Nations Conference on Environment and Development in Rio de Janeiro.

20p vinhvnh1212 28-06-2021 20 1   Download

The aim of the paper is to show changes and development trends in the tourism industry, paying particular attention to good business practices in the hotel industry. Good social responsibility practices in the area of the market, environment, society on the example of the hotel industry in Poland and Turkey were analysed.

11p trinhthamhodang11 04-05-2021 16 1   Download

Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques. It becomes both an art and a science as marketers strive to find creative new solutions to often-complex challenges amid profound changes in the 21st century marketing environment. In this lecture, we describe how top marketers balance discipline and imagination to address these new marketing realities. In the first chapter, we lay the foundation by reviewing important marketing concepts, tools, frameworks, and issues.

25p lovebychance01 25-04-2021 26 2   Download