Conducting marketing research

Lectures "Marketing management - Chapter 4: Conducting marketing research" provides students with the knowledge: What constitutes good marketing research, what are the best metrics for measuring marketing productivity, how can marketers assess their return on investment of marketing expenditures. Invite you to refer to the disclosures.

48p doinhugiobay_13 26-01-2016 93 7   Download

Lecture "Marketing management - Chapter 3: Conducting marketing research" presentation of content: What is marketing research, types of marketing research firms, types of research, research approaches, qualitative techniques,... And other contents.

52p bautroibinhyen11 03-01-2017 68 5   Download

This thesis examines the influence of market (Narver & Slater, 1990), learning (Sinkula, Baker, & Noordewier, 1997), and entrepreneurial orientation (Lumpkin & Dess, 2001) as sources of competitive advantage in rapidly growing small-to-medium enterprises (SMEs). The present thesis incorporates two studies (Study 1 and Study 2), utilizing a sequential explanatory design, which is characterized by undertaking quantitative data collection and analysis, prior conducting qualitative research (Cresswell, 2003).

391p runthenight04 02-02-2023 8 4   Download

With the aforementioned subjects, the author conducts research on two aspects of the housing market in HCM city: analysis of housing supply and analysis of housing demand. On the supply side, the author analyzes the seller's bidding strategy. On the demand side, this thesis focuses on house buying behavior under the influence of current house’s characteristics.

28p kethamoi12 15-05-2021 11 3   Download

According to the ASEAN Consumer Survey conducted by HKTDC Research, ASEAN consumers, including those in Thailand, are willing to spend more on better quality products and have a strong sense of personal style. For international brands, Thailand is a key market among the developing Asian countries, not only because of its growing demand from the emerging middle-income class, but also the country’s flourishing tourism sector. Also, Thailand is a South East Asian country with close proximity to Vietnam.

42p chophen123 02-02-2021 59 10   Download

The thesis conducts empirical research to clarify the influence of factors on the application of integrated reports at enterprises listed on Vietnam's stock market and research within the enterprise.

0p cothumenhmong6 17-07-2020 38 1   Download

The scope of the study is the operation of Unilever and P&G in typical countries in Asia such as Japan, Vietnam, Singapore, ... The research period is conducted from the time when companies penetrate the market and the main ones. The book has changed to adapt to that market.

41p vuikiki 15-07-2020 54 8   Download

This research is conducted to investigate the impact of supply chain quality management (SCQM) on supply chain performance (SCP). Data are collected by using questionnaire delivered to 120 manufacturing companies listed on Vietnamese stock market.

20p tohitohi 22-05-2020 37 0   Download

There has undoubtedly been rapid economic growth in China over the last few decades and the importance of the Chinese market for the aviation industry has greatly increased as China opens up its skies to the West. One of the key challenges for any foreign executive conducting business in China is to understand how cultural differences can impact on business deals. Therefore this study addressed the interesting question of how Chinese culture and in particular the traditional concept of guanxi can impact Irish executives in the aviation industry when conducting business in China.

94p nguyenyenyn117 18-06-2019 74 6   Download

This research investigates the current white spaces of green marketing and country of origin effects, where new research could contribute theoretical value. The conducted research examines American and Swedish consumers’ environmental awareness, willingness and initiative in contributing to their societies for future sustainability. Using a sample of 118 consumers from an intermediated questionnaire for the offline market, a conceptual framework was developed where the study created the foundation and reasonable support for the purposed framework.

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This research was undertaken targeting the Irish financial market where Islamic finance is the main focus. It is a research instigated by the Irish government‟s announcement in the summer of 2012 where it aims to be a “Centre of excellence” for Islamic finance in Europe. Therefore, this research will help identify how Ireland can achieve this objective. Three interviews were conducted with professionals that are directly involved in the Islamic finance system in Ireland. Findings from data‟s collected are transcribed and coded to provide guidance for interpretations.

100p nguyenyenyn117 18-06-2019 44 7   Download

In this chapter you will learn: To review the marketing concept and the marketing mix, to comprehend the marketing environment within which managers must make decisions, to define marketing research, to understand the importance of marketing research in shaping marketing decisions, to learn when marketing research should and should not be conducted.

15p allbymyself_06 28-01-2016 89 4   Download

The 2013 Edelman Trust Barometer is the firm’s 13th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2012 – November 29, 2012. The 2013 Edelman Trust Barometer online survey sampled 26,000 general population respondents with an oversample of 5,800 informed publics ages 25-64 across 26 countries.

12p mokahd 27-04-2013 61 19   Download

Marketing research is the systematic procedure used to gather, record, and analyze new information to help managers make decision about the marketing of goods and services. The many tpes of information gathered can help marketers recruit, retain, and regain customers. The results of research help define the product concept, select the target market, and develop the primary advertising message elements. Pretesting helps detect and eliminate weaknesses before a campaign runs.

17p camnhung_1 07-12-2012 106 10   Download