Cultural tourism market

Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...

210p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "The economics of recreation, leisure and tourism" provides readers with contents including: organizations and markets; further issues of demand and supply; markets in practice; the external operating environment; the market for recreation, leisure and tourism products; market structure and pricing; market intervention; the competitive, technological, political and socio-cultural environment;...

225p dangsovu 20-10-2023 8 5   Download

Part 1 of ebook "Human resource management for the hospitality and tourism industries" provides readers with contents including: Chapter 1 - Human resource management and the tourism and hospitality industry - an introduction; Chapter 2 - International human resource management; Chapter 3 - Organizational culture; Chapter 4 - Labour markets; Chapter 5 - Recruitment and selection; Chapter 6 - Equal opportunities and managing diversity;...

155p dangsovu 20-10-2023 15 6   Download

Continued part 1, part 2 of ebook "Cultural tourism: The partnership between tourism and cultural heritage management" has presents the following content: the cultural tourism market - a cultural tourism typology; gatekeepers; assessment; asset auditing and planning; marketing; presentation and management of heritage assets; unique features of marketing in cultural tourism;...

129p dieptieuung 20-07-2023 6 3   Download

Continued part 1, part 2 of ebook "Ecotourism (Fourth edition)" provide readers with content about: topics and issues important to ecotourism; socio- cultural and ecological impacts of ecotourism; economic impacts and marketing of ecotourism;... Please refer to the part 2 of ebook for details!

174p langmongnhu 14-12-2022 13 4   Download

Based on an approach from six factors that make up local brands: Human resources (people), investment, tourism, cultural heritage, trade-export and public management ability, study focuses on analyzing the strengths, weaknesses, opportunities and challenges that affect the place marketing strategy of Can Tho city.

14p visherylsandberg 18-05-2022 14 1   Download

This article is not only the depth of analysis of social network roles in community-based tourism, but also it provides more holistic view of Dao People who have used their cultural capital to economic market expansion.

16p visherylsandberg 18-05-2022 14 3   Download

This study investigates tourism searching patterns and keywords volume related to cultural information through search engines and social media. The research sites include tourism region in the middle of Vietnam which are Hue, Danang, and Hoi An. Successful examples of creative cities all over the world are reviewed for technological platform-based communication in three different levels: primary, secondary, and tertiary. The findings suggest implications for Danang city to use new technologies for city brand communication more effectively.

13p huyetthienthan 23-11-2021 20 5   Download

Past travel experience, inner motives and tourist attitude upon visiting the destination typical of cultural tourismThe results of an in-depth interviews and investigation reveal travel experience, inner motives and tourist attitude toward destination. Results show that the tourist motivations especially the desire for exploration significantly affect their attitudes. Moreover, travel experience was found to exert a significant effect in the inner motives for exploring culture and sub-culture in destination.

14p huyetthienthan 23-11-2021 20 1   Download

According to the ASEAN Consumer Survey conducted by HKTDC Research, ASEAN consumers, including those in Thailand, are willing to spend more on better quality products and have a strong sense of personal style. For international brands, Thailand is a key market among the developing Asian countries, not only because of its growing demand from the emerging middle-income class, but also the country’s flourishing tourism sector. Also, Thailand is a South East Asian country with close proximity to Vietnam.

42p chophen123 02-02-2021 53 9   Download

In January 2015 the Mekong Delta was listed by the international travel publication Rough Guides as one of the top six best value destinations in the world, because of the authenticity of its experience and the ease of interaction with local culture and daily life. The majority of tourist accommodation in the Delta is located in the three provinces of An Giang, Can Tho and Kien Giang according to VNAT statistics.

77p khidoichuoi 29-02-2020 48 1   Download

Si le tourisme peut constituer un vecteur de développement économique, il en est également un symptôme, l’accroissement des mobilités de loisir accompagnant généralement le développement économique d’une population. Ce phénomène n’attire encore que modérément l’attention des chercheurs en sciences humaines et sociales, en particulier dans les pays du Sud, et est souvent réduit à une approche microéconomique centrée sur le marketing.

2p gaunguyen6789 14-09-2019 30 0   Download

The case of Shammakh in Jabal al-Shara of southern Jordan has shed new light on the settlement process in the region; this paper discusses settlement history, settlement process and abandonment reasons as well as the traditional crafts of the village. These crafts will be of cultural; artistic and economic value if they are promoted as part of tourism marketing for the area in which they were discovered, especially given the popularity of environmental tourism.

14p guestgreat 16-05-2019 23 1   Download

Our model might be a useful instrument for both academics and practitioners who want to better understand consumer behavior; it may also serve as a basis to successfully create, market and monitor luxury brands or products in a cross- cultural context. Even if the world of luxury products is not homogeneous, we believe that the underlying consumer motives and desires transcend national boundaries in a structure that derives from the individual‘s situation and the luxury value dimensions.

14p nhacchovina 22-03-2013 86 10   Download

During the second year, the programme offers a series of integrated modules that examine specific aspects of the tourism industry. First, students will learn about the international tourism environment. They will examine important business models found in the industry in order to understand how tourism and the environment interrelate – primarily as seen from an economic perspective – by working on case studies and going on excursions.

8p nhacchovina 25-02-2013 29 1   Download

Along with Deakin Graduate School of Business colleague, Professor Stuart Orr and School of Management and Marketing colleague Dr Mona Chung, Jane has researched the kinds of strategies businesses can use to help overcome the large cultural gap between Australia and China. ‘There are so many issues,’ she explains. ‘There is a lack of understanding of the marketplace and evidence that businesses are not doing enough research beforehand.’ Skills shortages and a lack of employee retention are major issues too, Jane adds.

32p lenh_hoi_xung 22-02-2013 51 2   Download

Destinations are amalgams of tourism products, offering an integrated experience to consumers. Traditionally, destinations are regarded as well-defined geographical areas, such as a country, an island or a town. However, it is increasingly recognised that a destination can also a perceptual concept, which can be interpreted subjectively by consumers, depending on their travel itinerary, cultural background, purpose of visit, educational level and past experience.

45p lenh_hoi_xung 21-02-2013 81 8   Download

Tourism Marketing for Cities and Towns teaches readers how to develop a city’s brand to attract tourists and their spending. The brand that is developed will use a city’s already existing tourist attractions, distinctive cultural features, natural beauty, and/or heritage. These unique features plus the available tourist services can then be packaged together and promoted to tourist segments, including day visitors, business travelers, and traditional tourists.

328p transang4 01-10-2012 120 42   Download

Tourism Marketing for Cities and Towns teaches readers how to develop a city’s brand to attract tourists and their spending. The brand that is developed will use a city’s already existing tourist attractions, distinctive cultural features, natural beauty, and/or heritage. These unique features plus the available tourist services can then be packaged together and promoted to tourist segments, including day visitors, business travelers, and traditional tourists.

327p orchid_1 28-09-2012 75 14   Download

Sustainable tourism, sustainable development through tourism, principles of sustainable development in tourism and tourism development in terms of sustainable tourism, in the literature often treated as names for the same phenomenon, are becoming increasingly interesting for scholars and practicians of tourism from various countries.

489p baobinh1311 25-09-2012 102 24   Download